Transforming Insight podcast

The second episode of Season 2 of the Transforming Insight podcast is now available! James is joined by Emma Jones, the IMA's Senior Insight Manager, who shares her top tips on building a knowledge culture.

Designed to inspire and guide Insight leaders, all 10 episodes of Season 1 can be downloaded for free on all leading podcast platforms, including Apple, Amazon, Google and Spotify, and from the IMA's own podcast page

If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in. Not only will we explore all 42 secrets outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members.

Season 1 included interviews with Sandra Kampmann (Episode 4: Transforming Insight at ASOS) and Debra Walmsley (Episode 8: Transforming Insight at Halfords).

Season 2 began in September, with the first episodes focusing on Knowledge farming