Transforming Insight podcast

Episode 23 of the Transforming Insight podcast is now available. James is joined by Roy Hammond to talk about planning an Insight communication programme

Designed to inspire and guide Insight leaders, all 20 episodes from Season 1 and Season 2 can be found on leading podcast platforms, including Apple, Amazon, Google and Spotify. Also available from the IMA's own podcast page here.

If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in. Not only will we explore all 42 secrets outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members.

Season 1 focused on Insight generation and knowledge development, and also included interviews with Sandra Kampmann (Episode 4: Transforming Insight at ASOS) and Debra Walmsley (Episode 8: Transforming Insight at Halfords).

Season 2 continued the theme of knowledge development and then explored ways of driving change through inlfuence. It also included interviews with Jan Worsley at Carnival and Liz Lamb at Card Factory

Season 3 started in January 2023 with a focus on driving change through communication, plus an interview with Liz Boffey from Sainsbury's.