Fuel & friction: how to influence decision-makers (video)

How far a rocket travels depends on two things: fuel and friction. The same is true for ideas - both elements are central to how ideas are adopted, but sometimes friction can be forgotten as it is not as visible. 

This video summarises key learnings from a book called 'The Human Element', which were discussed at the IMA's online Insight forum in May 2022. It shares ideas for Insight teams in overcoming resistance with their internal stakeholders.

 

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Other information in the series

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