Insight strategy

Fewer than 1 in 6 major organisations have a properly structured plan for how Insight can transform company performance.

However, if you want Insight to transform your organisation's performance, you first have to transform your Insight team.

Based on conversations with over 200 major organisations since the IMA's Insight Forum was launched in 2005, this set of Insight Strategy guides will take you through the rationale for having an Insight strategy and the key steps involved in creating one.

These guides are recommended reading for anyone who works in a corporate Insight, Research or Analysis team and who wants to see Insight make a bigger difference in their organisation.

To explore the other 7 territories of the IMA's Insight roadmap, visit the Insight leader guide - main page.

Insight strategy guides

IMA Red Apostrophe Icon
An introduction to successful Insight management
IMP001: The very first Insight leader guide to be published, this is an introduction to the many ways in which the most progressive corporate Insight teams have made themselves effective.
IMA Red Apostrophe Icon
An introduction to Insight strategy
IMP501: If you want Insight to transform your organisation's performance, you first have to transform your Insight team, but very few companies have a comprehensive plan for making this happen. The first of 5 IMA bite-sized guides on the topic of Insight strategy.
IMA Red Apostrophe Icon
How to identify the opportunity for Insight
IMP502: Part of having a successful Insight strategy is having a well-articulated vision for how Insight will make a difference within your organisation. This guide outlines the 6 key steps that will help you to first understand the lie of the land.
IMA Red Apostrophe Icon
How to define your ambition for Insight
IMP503: To develop an Insight strategy you need to understand the lie of the land, but then it is time to reflect on your ambition for Insight to change your organisation. The IMA's Insight Participation Matrix will help frame your vision for the role you want Insight to play in your company.
IMA Red Apostrophe Icon
How to identify options for your Insight team
IMP504: Like any other department, an Insight team will operate within certain parameters, for example carrying out work of a certain type, within a certain budget. This guide lays out the 7 key choices that effective Insight teams make explicitly to define those parameters.
IMA Red Apostrophe Icon
How to execute an Insight strategy
IMP505: This is where the rubber hits the road - you can formulate a brilliant strategy, but unless you can execute it, you might as well not have bothered. This guide shares best practice for what is essentially organisational change management.
IMA Red Apostrophe Icon
How to develop an Insight perspective
IMP604: According to Hans Rosling, "People constantly and intuitively refer to their worldview when thinking, guessing or learning. If your worldview is wrong, you will systematically make the wrong guesses". So how can we develop an Insight perspective to improve our organisations' worldview?