Fewer than 1 in 6 major organisations have a properly structured plan for how Insight can transform company performance.
However, if you want Insight to transform your organisation's performance, you first have to transform your Insight team.
Based on conversations with over 200 major organisations since the IMA's Insight Forum was launched in 2005, this set of Insight Strategy guides will take you through the rationale for having an Insight strategy and the key steps involved in creating one.
These guides are recommended reading for anyone who works in a corporate Insight, Research or Analysis team and who wants to see Insight make a bigger difference in their organisation.
To explore the other 7 territories of the IMA's Insight roadmap, visit the Insight leader guide - main page.