How to sow the seeds of Insight knowledge

Coming soon!

IMP202: How to sow the seeds of Insight knowledge will look at the importance of crystallising new insights and documenting them for future use. If your Insight teams already generates joined-up insights that focus on underlying business issues then you have a great advantage; but if your Insight team is a reactive service provider, managing market research projects or producing data on demand, then you will have some work to do before you have anything to feed into the knowledge farming process.

If your organisation has a corporate membership with the IMA, and you have an online account to access member content, then you can read the guide now by clicking on the link below. Please remember that you will need to log in before you can access member content.

If you're not sure whether your employer is a member, or if you would like to arrange to have online access, please contact us and we will be able to help you.

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