Transforming Insight book club

During the first lockdown, IMA chief executive James Wycherley wrote a book summarising 16 years of Insight forum discussions and best practice conversations.

Transforming Insight: the 42 secrets of successful corporate Insight teams includes bite-sized inspiration on a wide range of key topics, from Insight strategy to commerciality, generating new insights, to influence and communication.

The key message is that customer and market insight has the potential to transform the performance of any organisation. But if we want Insight to transform our organisations, we first have to transform our Insight teams.

Please click here to read more about Transforming Insight, including book reviews and podcasts

Please click here to order copies for your organisation direct from the IMA

There are very few other books written about corporate Insight, but there are many written about other topics from which corporate Insight leaders and their teams can learn. The Transforming Insight book club includes some of the books which we have found most inspirational for our own writing and team development ideas.

 

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In all aspects of life we have a finite amount of energy, and we have a tendency to spend it making a millimetre of progress in a million directions. But really effective people - and effective Insight teams - identify a few essential tasks and business issues and say no to other requests
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Successful business leaders develop entrepreneurial skills and work not in their businesses but on them. The same is true for effective Insight leaders - we should work on our teams not in them, and develop our own entrepreneurial skills to set out a vision of success and grab every new opportunity
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The academic field of behavioural science is vast and complex. But in this book Richard Shotton makes it accessible in an engaging way, taking us through a typical day of decision-making in 25 short entertaining chapters, each examining a specific cognitive bias and its marketing application
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One of the most important books for Insight... that never mentions the word Insight! Hans Rosling's brilliant book describes how people constantly and intuitively refer to their worldview when thinking, guessing or learning. If your worldview is wrong, you will systematically make the wrong guesses
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Does your organisation practice Sharp thinking or blunt marketing? Byron Sharp's evidence-based ideas have challenged many marketing sacred cows which makes his books critical reading for anyone who seeks to influence marketing strategy, advertising and brand management
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How do professionals gain influence? The first step is to understand those we seek to influence, the second is to develop better relationships with them. In this great book, Maister, Green and Galford set out a practical guide to building trust and trusted adviser relationships
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This is a beautifully written, 'story-telling-at-its-best' book, which contains compelling evidence that there’s value in being tough enough to learn from mistakes, whether as an individual or as an organisation. Is your Insight team the black box recorder for your organisation?
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One of the most popular and effective frameworks for issue definition and communication used by the big consultancy firms. Barbara Minto's ideas have shaped the IMA's approach to nailing the underlying issue and structuring the communication of our findings and recommendations
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If you can tell a vivid story that engages your audience, there's a good chance that they’ll understand, remember and retell it. Conversely, if you share a long and detailed presentation brimming with data, they will lose track of the message and they won't retain it or act upon it