Book Reviews

Welcome to the IMA's Book Review page which provides a quick overview of books which the IMA team think are useful reading for insight professionals. 

If you join the free Insight Community then you will receive the latest articles, book reviews, and tips and tricks each month in our 5 Minute Insight email.

And if you see a book that you'd like to buy, the link below will take you straight to Waterstones.

 

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We are all operating in a rapidly changing environment and organisations need to stay ahead of the game to succeed.  In his book ‘The Network Always Wins’, Peter Hinssen asks how your business can keep up in this accelerating, fragmenting and ever-changing world.  Hinssen’s book will encourage you...
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Does your organisation practice Sharp thinking or blunt marketing? This is a very important publication for anyone involved in marketing strategy, but also a lively and stimulating read for Insight managers, market researchers and customer analysts.
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Summer is a great time to catch up on some reading. The IMA team share their top picks for your reading list...How Brands Grow, The Network Always Wins, The Diagrams Book and others..
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Are Insight teams real teams? How do they become a 'real team' and not just a 'working group' of individuals? In our latest book review, Jane Woolley takes a look at what 'The Wisdom of Teams' can offer to Insight teams looking for a step-change in performance and value-add
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This book unpicks the trust equation in a beautifully structured way and shows you can plan for trust to develop; it highlights the one thing that undermines trust faster than you can imagine; but conversely that you can rectify things if they go awry
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There is no point in generating insight unless your organisation takes note of it and uses it to make better decisions. But how much time does your Insight team spend doing research or analysis relative to the effort it puts into improving its insight communication?
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Preparing an insight presentation? This book will inspire you to create one 'worth sharing'
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This is a beautifully written, 'story-telling-at-its-best' book, which contains compelling evidence that there’s value in being tough enough to learn from mistakes, whether as an individual or as an organisation.
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Enjoy thinking about business strategy and why some organisations succeed where others don't? Kock and Lockwood share their 'simple, elementary, elegant and parsimonious principles that help individuals create great business'
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Sally Webb reviews this useful book,the source of one of the most useful tools for compelling business writing
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Jane Woolley assesses whether the insights of behavioural economics can transform your business
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Prioritisation is a fundamental skill all Insight Teams need in order to deliver maximum value to the organisation. This book shows that by classifying work in terms of urgency and importance, you can get to the good stuff.