Book Reviews

Welcome to the IMA's Book Review page which provides a quick overview of books which the IMA team think are useful reading for insight professionals. 

If you join the free Insight Community then you will receive the latest articles, book reviews, and tips and tricks each month in our 5 Minute Insight email.

And if you see a book that you'd like to buy, the link below will take you straight to Waterstones.

 

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This book is about one particular aspect of behavioural economics: the disparity between economic theory and the reality of human behaviour when people are faced with choice
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Can you judge a book by its cover? Juliet Jessop finds out from Malcolm Gladwell's book Blink
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Insight professionals need to be fully aware of the core ideas in Behavioural Economics, and this book is a good place to start looking at both the theory and some examples
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This book is great for Insight professionals and could change the way you look at insight
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...'why some ideas survive and others die' - Sally Webb takes a look at what The Heath Brothers can teach insight teams about communicating insight
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'The 60+ models every manager and business student needs to know'
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New technologies and innovations can sometimes disrupt whole markets. This book tells you what to look for, and the potential opportunities and threats for your organisation.