The IMA team

The IMA is based in the UK in the historic town of Royal Leamington Spa, Warwickshire. Our team includes Chief Executive James Wycherley, and an expert group of corporate Insight professionals who now provide inspiration, guidance and support to Insight leaders in the UK, North America and Europe

 

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James Wycherley
Chief Executive, and author of Transforming Insight: the 42 secrets of successful corporate Insight teams, host of the Transforming Insight podcast and the Insight forums
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Lisa Dutton
Head of Team Development and Senior Adviser: specialises in Insight storytelling and influencing skills. Previous experience in a variety of senior Insight, data analysis and customer experience roles at Barclays, BNP Paribas and RAC
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Emma Jones
Head of Insight & Content and Senior Adviser: leads the IMA's best practice research and insight, and runs our capability benchmarking. Previous experience in a range of Insight roles at Halfords, Barclaycard and BNP Paribas.
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Helen Hill
Head of Membership & Operations: previously worked in a range of customer service, events and operations roles at the Motor Neurone Disease Association, Independent Association of Prep Schools and HSBC
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Jane Woolley
Senior Adviser: leads Insight strategy, mentoring, commercial thinking and behavioural economics. Previously worked as Head of Insight at London Underground and Associate Director at BMRB International.
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Tim Downing
Senior Adviser: formerly Head of Insight and Foresight at multi-national brewers Molson Coors. Tim also lectures in the School of Marketing and Management at Coventry University.
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Roy Hammond
Senior Adviser: specialises in knowledge farming and communication planning. Previously held a variety of senior Insight roles for 20 years at Barclays.
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Debra Walmsley
Senior Adviser: joining the IMA in September 2023 and combining her IMA commitments with her role as Head of Insight and Research at Virgin Atlantic
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Liz Haas
Senior Adviser: joined the IMA in March 2024 having previously held senior Insight capability roles with Haleon, Interpublic, Dentsu & Universal Music.
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Parveen Bdesha
Senior Adviser: joined the IMA in March 2024, having previously represented News UK and eBay Europe at forums over a number of years.
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Christine Stoddart
Senior Adviser: joined the IMA in March 2024 having previously held Senior Insight, Foresight and Data Analytics roles in Co-op, Wilko, William Hill, DFS and Yorkshire Bank.
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Dee Sancee
Academy Administrator: manages the IMA's membership and financial administration. Previously worked for 20 years in a variety of administration roles at Warwickshire Police.
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Charley Johnson
Business Manager: joined the IMA in June 2023 having previously worked in HR at British Athletics. She co-ordinates Insight forum bookings, new member enquiries and manages James's diary