Commercial thinking for Insight teams

Next date: Tuesday 9th February with Julia Joskey

If we want to optimise the impace of Insight then we have to align it to commercial reality. But for most Insight teams, commerciality is the lowest score on our Insight capability benchmark. In too many organisations there is still a divide between those people who focus on the customer, and those who focus on the commercials. And the same is true in public sector and not-for-profit organisations: our research and analysis still has to be based on financial numbers and key performance metrics.

So how can we help our Insight teams to play a more proactive role in commercial decisions, starting with the ability to communicate using language the rest of the company understands by becoming 'fluent in finance'?

In this 4-hour online workshop:


  • we examine the commercial winners and losers of the last 6 months
  • we help Insight teams to understand the commercial context in which our organisations operate
  • we provide a simple framework to help Insight professionals map from the market to the money
  • we look at the role of Core Stats and the enormous value of valuation


Like all the IMA's workshops, this interactive session will be led by a consultant with over 15 years' experience in senior corporate Insight roles.

Quick links:

Online booking forms: Select Tues 9th Feb to book up to 5 places for you or your colleagues now. Members eligible for a 33% discount can save £100 per place if they apply their discount code

Contact us: for more information, to make an offline booking, of if your organisation is eligible for free places on our workshops

Training menu: to read about the other online workshops currently available