No Insight team can be effective without the ability to generate new insights.
But there is almost always more value to be harvested from accumulated knowledge than just hunting for new findings.
Insight Knowledge is the label which the IMA gives to the accumulated understanding created by joining the dots across lots of individual Insight projects.
It’s the activity which paints a consolidated picture of customers and the market, and the implications for the organisation.
The 1 day Insight Knowledge workshop has modules covering:
- Crystallising and recording insight
- Curating and structuring accumulated knowledge
- Developing a knowledge culture in your Insight team
Please contact us to see how your organisation could benefit.
Training can also be tailored to an organisation's specific needs.