Insight transformation workshop

TIP001 Insight transformation workshop

2-hour interactive online workshop


On request, subject to demand


Customer and market Insight has the potential to transform the performance of any organisation in the commercial sector, the public sector or the not for profit sector. But if we want Insight to transform our organisations, we first have to transform our Insight teams and the role they play in our organisations.


In this online workshop

  • we look at the opportunities and challenges facing Insight teams today
  • we explore the core principles of Insight management, as set out in James Wycherley's book, Transforming Insight
  • we assess your Insight team's current capability (based on up to 5 Transforming Insight leader survey responses)
  • we discuss your development priorities for the next 1-3 years


  • This workshop is led by James Wycherley
  • Recent participants include eBay, HMRC and Matalan

How much?

  • This workshop be arranged for an Insight team of up to 15 people at a time to suit you for 150 TIP credits (or £1,499 +VAT for members, £2,249 +VAT for non-members)
  • Please contact us if your organisation is not yet a member but you’d like to take advantage of the 33% member discount.

Also available

This workshop explores some of the principles written about in

Quick links

Please click here to contact us for more information, to make an offline booking, of if your organisation is eligible for free places on our workshops. 

Please click here to read about the other Transforming Insight programme options