12th June 2019 - Influencing decision-makers

The 57th meeting of the IMA's Insight Forum in London focused on how our Insight teams can improve their influencing skills by understanding decision-makers, developing better relationships with them, and using behavioural economics to nudge them.

Some of the key aspects of these topics have been summarised in a 2-page takeaway, and a 10-page Insight leader guide, IMP301: An introduction to influencing decision-makers

The IMA will be publishing 5 further Insight leader guides relating to Influence in the summer of 2019, each looking at one topic in more detail.

Access to the event summary

If your organisation is a member of the IMA's Insight Forum and you are signed in, you will be able to download the 2-page summary from the link below.

If your organisation is not yet a Forum member, but is interested in the best practice we discuss, please contact us for more information.