The 57th meeting of the IMA's Insight Forum in London focused on how our Insight teams can improve their influencing skills by understanding decision-makers, developing better relationships with them, and using behavioural economics to nudge them.
The IMA will be publishing 5 further Insight leader guides relating to Influence in the summer of 2019, each looking at one topic in more detail.
Access to the event summary
If your organisation is a member of the IMA and you have an online account, you will be able to download the 2-page summary from the link below.
If your organisation is not yet a member, but is interested in best practice, please contact us for more information.