The IMA's most recent gathering of Insight Forum members in London, focused on how Insight leaders can create joined-up insights. This included a focus on 'how to support organisations to become more Insight-driven, without getting lost in the detail'.
Some of the key aspects of these topics have been summarised in a 2-page takeaway, and will also be released in more detail as part of a broader series of Insight leader guides on Insight generation in the next few weeks.
Access to the event summary
If your organisation is a member of the IMA's Insight Forum and you are signed in, you will be able to download the 2-page summary from the link below.
If your organisation is not yet a Forum member, but is interested in the best practice we discuss, please contact us for more information.