The IMA's most recent gathering of Insight Forum members in London focused on how our Insight teams can improve their communication skills by understanding the practical and appropriate application of storytelling and visualisation techniques.
Some of the key aspects of these topics have been summarised in a 2-page takeaway, and will also be released in more detail as part of a broader series of Insight leader guides on Insight communication in the next few weeks.
Access to the event summary
If your organisation is a member of the IMA and you have an online account, you will be able to download the 2-page summary from the link below.
If your organisation is not yet a member, but is interested in best practice, please contact us for more information.