Insight projects are most likely to go wrong at the very start
Too often our Insight teams take requests for research or analysis and begin new projects without properly identifying the real issue that our business needs to solve. In this video, James Wycherley discusses the IMA's three-step RED process (Reflect, Engage, Diagnose) designed to ensure that Insight teams nail the underlying issue with much greater consistency.
Access our nail the business issue video using the link in the section below
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