Bite-sized best practice for members
Whether you want to develop your Insight team's effectiveness, write an Insight strategy for your company, or transform your organisation's commercial success through Insight, the IMA can now provide you with bite-sized best practice in the form of a series of Insight leader guides.
The guides are each 10 pages long, and new titles are published every month.
Recent topics include:
- Insight management - an introduction
- Insight strategy
- Insight people
- Insight commerciality
- Insight generation
- Insight influence
- Insight communication
- Insight positioning
If your organisation has a corporate membership with the IMA, and you have an online account to access member content, then you can read the guides now by clicking on the links below. Please remember that you will need to log in before you can access member content.
If you're not sure whether your employer is a member, or if you would like to arrange to have online access, please contact us and we will be able to help you.