Bite-sized best practice!
Whether you want to improve your company's ability to generate new insights, write an Insight strategy, or transform your organisation's commercial success through Insight, you can now access a series of Insight leader guides that take you through the IMA's proprietary Insight Roadmap one step at a time.
The best place to get an overview of the Insight Roadmap and its core 8 territories is the first guide, IMP001 - An Introduction to Successful Insight Management which is also linked below (please scroll down to view).
Once you are familiar with the Insight Roadmap's 8 key territories, you can then start delving into territory-specific best practice, one chunk at a time.
If your registered employer has Forum, Network or Digital IMA membership, you will be notified as and when new guides become available, and you can access online copies of the published guides if you are logged in.
If your organisation is not yet a member, please take a look at our membership options or contact us for more information.