Insight Training

The IMA is the world's leading authority on transforming corporate Insight teams.

We provide our corporate members with inspiration and guidance through conversations, benchmarking, training, consultancy and publications.

Forum membership includes a full range of team training workshops, but these can also be requested as extra services by any corporate Insight team.

In total we offer training on over a dozen topics relating to Insight effectiveness, and most organisations try to focus on two topics a year. If you are not sure which would be the priority for your team this year, why not complete our free 15 minute Insight leader survey and we will send you a report benchmarking your responses relative to the 130+ other organisations who have completed the survey recently.

For more information, please click here to contact us.

 

 

Popular training workshops

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The 1st step in developing the skills to influence senior directors is to make sure you really understand your company's decision-makers. How much insight do we really have about them? Most Insight teams decide to start their influencing journey here.
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The 2nd step in learning to influence is to improve the relationships we have with key stakeholders. Do they regard your team as trusted advisers? And how can you and your colleagues earn their trust in the first place? This 1-day workshop will change your mindset.
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Aligning Insight to commercial reality is the number 1 driver of making Insight teams effective. But it is usually the lowest scoring aspect of Insight management when we benchmark an organisation's current Insight capability. This 1 day workshop will transform your thinking.
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A key step for an Insight team wanting to improve their Insight communications is to throw away the traditional approach to project reporting and adopt the IMA's SCQAB framework, inspired by the world's top management consultants.
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The 1st step in generating better business insights is to make sure your Insight specialists can nail the underlying business issue. The place most research and analysis projects go wrong is right at the start.
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The 1st step for all Insight teams which recognise that the way we communicate our insights is just as important as the way we generate them. We cannot transform our effectiveness without transforming our communication.
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Coming soon! A critical aspect of Insight communication, one of the most popular topics at international Research and Analysis conferences for the last 3 years. Register your interest in our new training workshop now.
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Is behavioural economics the biggest single development in the world of Insight in recent years? It provides Insight teams with a wonderful toolkit for understanding consumers and nudging decision-makers
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There is almost always more value to be harvested from accumulated knowledge than from hunting for new insights, but it requires time, skills and processes which your Insight team may not yet have developed. This 1 day workshop shows teams how to sow the seeds and reap the benefits for their...