Articles

Welcome to the latest articles written by the IMA's directors and associates.

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Check your bearings before setting sail in 2018. The IMA will now provide Free Insight Benchmarking to any client-side Insight team leader who would like to know how their organisation's Insight capability compares with other companies' best practice.
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Join the most progressive Insight leaders in the UK at the IMA's Insight Forum in London. The first event of the year will be on Wednesday 14th March, when we will debate best practice in Insight generation, specifically, how should Insight teams nail the business issue?
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Whatever the environment in which Insight teams operate, Insight leadership is critical to the team's ability to make Insight make a difference. But what makes for effective Insight leadership? It's largely about balancing the technical. the managerial and the entrepreneurial aspects of leadership.
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We all know that insight only makes a difference when our decision makers take it on board and use it, but how much attention do we give to really understanding our stakeholders? As Insight professionals, we need to do all we can to help them make the right decisions.
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Would you like to contribute to, and benefit from, the Insight Management Academy's best practice - wherever you live and work? Members of the IMA's Insight Network can contribute ideas, benchmark their company's Insight capability, and access new reports and free advice.
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Where is your Insight team going in 2018? Through its regular interaction with over 500 organisations on 4 continents, the IMA has developed an Insight Roadmap which can guide any leader who would like to transform their organisation’s Insight capability.
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Learn how to become an Insight farmer. You might not get the adrenaline rush that you get as a hunter-gatherer, but you will be able to add more value from limited resources if you take this more sustainable Insight farming approach.
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Would you say Insight is at the heart of decision making? This doesn't happen overnight or by accident - you need to build awareness. It's all about making Insight make a difference, even when you’re not there to point the way. You can’t possibly influence anyone if they don’t know that you exist....
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How important is branding to your organisation? Have you helped test and develop brand values, authenticity and positioning? Most Insight teams are involved in this kind of activity – but what about their own brand?
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A couple of weeks ago, we looked at whether Insight functions of some major companies had the wind in their sails. But what about working 'on' your Insight function rather than in it? Is a more impactful revolution possible?
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The IMA's Insight Leader Survey reveals whether an organisation's Insight function has the wind in its sails or is falling behind its peers. Over 40 leading companies have taken part so far, and it is now free for all IMA client-side members.
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Insight communication is critical to all Insight teams' ability to drive change. A great insight badly communicated will sink without trace. But even a reasonable insight brilliantly communicated can spread like wildfire.