Free articles for all Insight leaders

These are the latest articles written by the IMA's directors and associates.

If you would like to receive these direct to your inbox then you can register your company for the IMA's free Insight Community and receive 5 Minute Insights every fortnight. Please click here.

If you would like to read about the IMA's more detailed best practice work, then you might like to look at our library of 10-page Insight leader guides which can be accessed by our members whenever they like.

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Business success is MADE in Insight
If our organisations are to succeed, they need joined-up insights. The IMA's MADE in Insight model underpins the creation of a joined-up story about how consumers in our market become customers of our organisation and create value for it.
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Open courses programme 2020
The IMA will be running an exciting new programme of open courses throughout 2020, We will offer corporate members and non-members the opportunity to explore 7 key Insight management topics, before applying them to their own business situation.
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Insight forum coming to Manchester
There are now only 6 places left if your organisation would like to register for the first Insight forum in Manchester on Thursday 6th February, at the prestigious Midland Hotel. Participants will include existing members like Asda, Carlsberg, Marston’s, Warburton’s and Barclays, and many guests
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How can we nail the business issue?
Most Insight projects go wrong before they have ever started because our analysts and researchers do not nail the underlying business issue. The IMA has a 3-step RED process to help.
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The best decade ever for Insight
This new decade will be the best time ever to work in Customer and Market Insight, but are you ready to seize the opportunities ahead? Here's a 4-point plan for this year to help you to turn your company into an Insight-driven organisation this decade.
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Quirk's Event London FREE registration
If you work for a corporate Insight team and your employer is a member of the IMA, you can register for FREE for the Quirk's Event in London on 11th - 12th February. The IMA are proud to sponsor the event again after the runaway success of the first event last year.
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How can we position Insight for success?
The most effective Insight teams succeed in identifying and occupying an optimal position in the hearts, minds and processes of the wider company. Is your Insight team in any position to guide its organisation? This is the topic for the first Insight Forum in Manchester on 6th February
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Happy Christmas from the IMA
Happy Christmas to all our members and contacts! We wish you all a peaceful festive holiday and successful new year! We look forward to seeing you in 2020 at the Insight forums in London and Manchester, and at our new range of open courses for Insight teams
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What's your proudest achievement this year?
Is it annual review time? How's that going for you? I hope that you're finding plenty of things to celebrate, but how are you recording the value that your Insight team has added to your organisation this year?
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How can we visualise our insight for maximum impact?
Want to make your insight communications more engaging, easier to understand and more persuasive? Think like a designer. Napoleon Bonaparte said that ‘a good sketch is better than a long speech’, but do you know why that’s true? Why are visuals important when communicating key messages?
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Can I tell you a story?
We all know that stories are powerful, probably the most widely used and effective communication tool in human history. They have helped whole societies to develop a narrative around how they came to...
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Members' update, November 2019
This month's update includes news from the Insight Forum in London and new online publications on all aspects of Insight communication. We have also revised our training options, and there's a reminder about free Insight benchmarking