Articles

Welcome to the latest articles written by the IMA's directors and associates.

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Does the challenge of developing an effective strategy for Insight seem daunting? Might it be easier than we think? Developing a strategy can help us off the proverbial hamster wheel, and it can also be critical to motivating and inspiring our teams to deliver greater value.
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It is often said that beauty comes in all shapes and sizes and the same can be said for Insight teams. The latest IMA research reveals that larger Insight teams rank slightly higher for overall capability than smaller teams, but larger teams are not better at everything.
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Join the most progressive Insight leaders in the UK at the IMA's Insight Forum in London. The fourth event of the year will be on Wednesday 28th November, when we will debate the practicalities of Insight Commcerciality and how to go about realising the value identified by Insight.
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Wherever you're spending time this August, we hope that you've found time to both relax and reflect on how much difference your Insight team is making. Here's a short summary of the things that we're working on this month, please contact us if any of them could help you and your company.
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A bowl of fresh strawberries is a quintessential image of the British Summer. Eye catching and attractive, they make for an easy healthy snack. What if we could display insights to our various audiences of decision makers and stakeholders in attractive, bite sized, easy to digest formats?
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A truly effective Insight team does so much more than generating new Insights by undertaking new projects and analysis. Indeed, much of the Insight that a team can generate comes from their accumulated knowledge and understanding achieved over many years.
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We certainly don’t have to be from different sides of the pond to have trouble communicating effectively with each other. Sometimes, within our organisations, communication between Insight teams and their stakeholders can make it feel as though the two parties are speaking different languages!
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If you’re watching the World Cup at the moment you’ll hear lots about tactics. A key part of those tactics involves psychology. But how is that relevant to Insight? In the world of influencing, it is psychology that needs to come to the fore, best done through the use of Behavioural Economics.
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Would you like to contribute to, and benefit from, the Insight Management Academy's best practice - wherever you live and work? Members of the IMA's Insight Network can contribute ideas, benchmark their company's Insight capability, and access new reports and free advice.
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Make time for reflection. Use your team meetings to develop a common understanding of customers’ value, behaviour, drivers and environment. An Insight team can’t create value unless it agrees on what it knows.
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Design thinking encourages organisations to focus on the people they're creating for and leads to human-centred products, services, and internal processes. The core of design thinking is to know the questions you need to answer and make sure that solutions are actionable.
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Progressive Insight teams say that they are on a journey from the model of a remote service team, to a much closer business partnership model with their key stakeholders or decision makers. Best practice is to aim at becoming trusted advisers to the senior decision makers in your organisation.