Free articles for all Insight leaders

These are the latest articles posted by the IMA.

If you work for a corporate Insight team and you would like to receive these direct to your inbox then you can register for the IMA's free Insight community and receive 5 Minute Insights several times a month. Please click here.

If you would like to read more detail about Insight management best practice, then you might like to browse our library of 10-page Insight leader guides which can be accessed by our members whenever they like.

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Online Insight forums
Next online Insight forum: Wednesday 10th June at 10am - a 20-minute presentation on the evolution of Insight plus discussion about the way that Insight teams are adapting to the lockdown and how members see things developing as more people go back to work
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Time to think about strategy
If we want Insight to transform our organisations' performance, then we first need to transform Insight. If the coronavirus lockdown has disrupted your normal research and analysis activity, could this be an opportunity to think about a strategic plan for your Insight team?
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The evolution to Insight farming
The coronavirus crisis may represent a moment of evolution for Insight teams, the time when we evolve from being data hunters to the farmers of Insight knowledge. There has never been a greater appetite for us to synthesise everything we know and build a joined-up view across many sources
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How to approach Insight investigations
Corporate Insight professionals are having to reassess the way they conduct market research and analysis. In times of turmoil we need to think creatively, but we also need to remember the key principles. So what are the key principles of running Insight investigations?
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Making up the numbers
Does your Insight team make up the numbers? If it doesn't, it should! Here are 4 ways in which corporate Insight teams can use this skill to develop better perspective, enhance our agility, and give us greater confidence and credibility with decision-makers
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What's the purpose of Insight?
In last week’s 5 Minute Insight email we defined insights and insight. Presumably it follows that an Insight team spends its time producing a combination of insights and insight? I think the best answer to that is: sometimes! Let me explain.
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Online memberships now available
Your organisation can now become a member of the IMA for as little as £179. This includes an online account with unlimited access to the IMA's growing library of Insight leader guides. For a full list of guides, please read on.
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What is Insight?
If you’re reading this, there’s a good chance that you work in an Insight team. So what are insights? Is it important to define them? Yes, the IMA believe it's critical if we want to make our insights make a difference in our organisations
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Business success is MADE in Insight
If our organisations are to succeed, they need joined-up insights. The IMA's MADE in Insight model underpins the creation of a joined-up story about how consumers in our market become customers of our organisation and create value for it.
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Transform your Insight team
If we really want to create Insight-driven organisations, we first have to transform our Insight teams and the role they play. Watch our IMA video to learn more about what we do and why it is so important for Insight leaders.
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Uncertain times, hidden opportunities
There’s never been a more testing time to work in business, but in a year's time we may look back and realise that this period actually represented a hidden opportunity. If you’re an Insight specialist now working from home, how should you make the most of your time? 
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How can we nail the business issue?
Most Insight projects go wrong before they have ever started because our analysts and researchers do not nail the underlying business issue. The IMA has a 3-step RED process to help.