Free articles for all Insight leaders

These are the latest articles posted by the IMA.

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Next online Insight forum
The next online Insight forum will take place on Wednesday 3rd February from 10am - 12pm. The main topic of discussion will be how successful Insight teams manage to develop customer knowledge while working from home
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Learning from Gandalf
We didn't choose the circumstances in which we had to do our work last year, and we won't be able to control events this year either. But we can all make a decision about how we will use the time that we are given. Will you choose to be proactive and create an Insight-driven organisation?
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Transforming Insight in 2021
Throughout 2021, the IMA will provide inspiration for Insight leaders, guidance for their teams, and support for all who work in corporate Insight roles. Here are the key dates for our Insight forums and Transforming Insight online workshops
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Transforming Insight - new book!
The IMA's new book is now available! Transforming Insight: the 42 secrets of successful corporate Insight teams summarises 16 years of learning in a book that has been written for anyone who has the ambition to see Insight make a difference in their organisation
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Transforming Insight in America
In 2021 we will provide a comprehensive range of services that can support you if you have the ambition to create an Insight-driven organization. For the first time, we will provide key training at a time designed to suit our members and supporters in America
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Insight in the spotlight
If we are to take advantage of Insight's moment in the spotlight and create Insight-driven organisations that base all their key decisions on well-evidenced, deep-rooted customer and market knowledge, we need a proper plan for 2021
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How good is your Insight team?
If now is the time of year when your managers are asking you to review the individual performance of your colleagues, let us spare a few minutes to reflect on the collective capability of our Insight teams. You can use the IMA's free benchmarking survey
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New membership brochure
If you are considering investing in your Customer Insight capability, please check out the IMA's new services and membership brochure - affordable options available for all corporate Insight leaders and their teams
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Lies, damned lies, and statistics
Do you worry that in an era of fake news, the use of data to solve problems is getting a bad reputation and that many people's instinctive reaction to the latest headlines now echoes Mark Twain's famous line: "There are three kinds of lies: lies, damned lies, and statistics"?
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Transforming Insight programme
The IMA has launched a new Transforming Insight programme, a series of online workshops for corporate Insight professionals. Both members and non-members can book individual places, however our corporate members may receive a number of free or discounted places
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How has Insight leadership changed?
If you lead a corporate Insight team, how have you approached your role during lockdown? Have you prioritised the same tasks as before? Have you adopted new habits and changed your focus? Have you made explicit decisions about how you spend your time? And what does this say about you?
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How can we develop foresight?
How can your Insight team produce foresight? What are the key challenges? Have these become greater or less important over recent months? If you believe that foresight should be a priority for your Insight team, there are 5 key principles that you should consider