Free articles

These are the latest articles written by the IMA's directors and associates.

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The most effective Insight teams succeed in identifying and occupying an optimal position in the hearts, minds and processes of the wider company. Is your Insight team in any position to guide its organisation? This is the topic for the next Insight Forum meeting in London on 27th November
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As Insight leaders we all know that there is no point doing any analysis or market research unless our insights drive change in our organisations. But we are not communication professionals, so how can we think more creatively to get our messages across?
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Most Insight projects go wrong before they have ever started because our analysts and researchers do not nail the underlying business issue. The IMA has a 3-step RED process to help.
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A quick update on recent IMA research, publications, training and events, including our recent focus on Insight communication, storytelling and visualisation. For more information please email info@insight-management.org
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The ESOMAR Congress in Edinburgh and the Insight Forum in London provided a rare opportunity to a review the shape and health of our Insight profession. Companies now spend $80bn a year on Insight, and the future is bright, but only if we focus on the right things.
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One of our favourite books this summer was Richard Shotton's The Choice Factory. Richard's focus is on understanding the biases which influence consumer choices, but the IMA is just as interested in the biases which affect internal decision-makers' choices.
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Many of the working practices that have developed in our offices implicitly favour extroverts over introverts, which can be a problem for Insight teams as many of our analysts and researchers are likely to be introverts. How can we Insight leaders help our introverts to thrive?
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A short summary of IMA activity this month, including best practice research on Insight communication, free Insight benchmarking, and 20% discounts on tickets for the ESOMAR Congress in Edinburgh.
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The IMA is delighted to announce that it is partnering with ESOMAR for their annual Congress, this year to be held in Edinburgh from 8th to 11th September. We are able to offer all members of our Insight Community a 20% discount on tickets.
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The next all-day meeting of the Insight Forum will take place at the Amba Hotel, Charing Cross on Wednesday 11th September. The topic will be Insight communication, Insight storytelling and Insight visualisation. Small number of guest places available if you are interested in joining.
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Just like a company needs to understand its customers if it’s going to influence their behaviour, so our Insight teams need to understand our internal customers if we’re going to influence their decisions. 
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The IMA's Insight team summer school in London will start with 1-day workshops on three key topics - Insight commerciality, developing stakeholder relationships, and structuring Insight communications. Email training@insight-management.org this week to secure your places