Articles

Welcome to the latest articles written by the IMA's directors and associates.

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We certainly don’t have to be from different sides of the pond to have trouble communicating effectively with each other. Sometimes, within our organisations, communication between Insight teams and their stakeholders can make it feel as though the two parties are speaking different languages!
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If you’re watching the World Cup at the moment you’ll hear lots about tactics. A key part of those tactics involves psychology. But how is that relevant to Insight? In the world of influencing, it is psychology that needs to come to the fore, best done through the use of Behavioural Economics.
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Would you like to contribute to, and benefit from, the Insight Management Academy's best practice - wherever you live and work? Members of the IMA's Insight Network can contribute ideas, benchmark their company's Insight capability, and access new reports and free advice.
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Make time for reflection. Use your team meetings to develop a common understanding of customers’ value, behaviour, drivers and environment. An Insight team can’t create value unless it agrees on what it knows.
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Join the most progressive Insight leaders in the UK at the IMA's Insight Forum in London. The third event of the year will be on Wednesday 12th September, when we will debate best practice in Insight Strategy, building on work we have done in the past on Mapping the Battlefield
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Design thinking encourages organisations to focus on the people they're creating for and leads to human-centred products, services, and internal processes. The core of design thinking is to know the questions you need to answer and make sure that solutions are actionable.
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Progressive Insight teams say that they are on a journey from the model of a remote service team, to a much closer business partnership model with their key stakeholders or decision makers. Best practice is to aim at becoming trusted advisers to the senior decision makers in your organisation.
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Does your organisation really have Insight, or does it merely have a large and varied collection of individual insights from countless different insight projects? Why creating a curated overview is the most valuable Insight work you can do.
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As Insight professionals, we get to attend lots of meetings. But when someone turns to us for our opinion, do we always make the most of the opportunity? We share our top tips to maximise your impact, not just immediately, but also longer term, by performing well when given the chance in a meeting.
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Effective Insight teams do not just file documents; they review all the insights and interesting facts which have emerged, and find ways to crystallise them such that they are not lost but retained for future use.
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In decision making processes, Insight has real impact when it provides valuable context to help shape discussions and engage decision makers in an evidence-based approach. But that can only happen when Insight teams are in the right place, at the right time.
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Insight will not be in a position to drive action in your organisation if you do not work on your Insight team's reputation. Just as a consumer’s experience of your organisation will determine your company's reputation and the position it subsequently occupies in the market, so it is with your...