Free articles

Welcome to the latest articles written by the IMA's directors and associates.

If you would like to receive these direct to your inbox then you can sign up to receive 5 Minute Insights by clicking here.

IMA Red Apostrophe Icon
A great insight badly communicated sinks without trace, a good insight brilliantly communicated spreads like wildfire. A conference organised by Vox Pops International asked senior Insight leaders how video can help us to communicate insights more effectively.
IMA Red Apostrophe Icon
Thanks to everyone who attended one of the four IMA sessions at Quirk's London! What did we learn from the Insight leaders at Aviva, Marks & Spencer, Sport England and Spire Healthcare?
IMA Red Apostrophe Icon
If you work for a corporate Insight team and your employer is a member of the IMA, you can register for FREE for the Quirk's Event in London on 12th - 13th February. The IMA are proud sponsors of...
IMA Red Apostrophe Icon
At the start of a new year, set positive intentions for your Insight team.With busy schedules and daily to-do lists, it’s rare that we stop to reflect on our motivations. But when we take the time to set clear, positive intentions for what we’re doing, the benefits can be wide ranging.
IMA Red Apostrophe Icon
As we all set sail into 2019, the IMA would like to wish all our members a very Happy New Year, and offer you a variety of ways to make your Insight team more effective this year. New for 2019! In just a few weeks, we will be unveiling a new Digital membership.
IMA Red Apostrophe Icon
Would you like to contribute to, and benefit from, the Insight Management Academy's best practice - wherever you live and work? Sign up for a FREE corporate membership trial today and your company will receive a copy of the IMA's 48-page best practice guidebook, as well as access to benchmarking,...
IMA Red Apostrophe Icon
It’s time that we changed the way that Insight teams think about commerciality. The learning developed by an Insight team is just as integral to the whole concept of commerciality as the spreadsheets kept by Finance or the operational processes developed by product, sourcing and sales teams.
IMA Red Apostrophe Icon
The IMA would like to wish all our members a very Happy Christmas, and to offer you a free gift. We are proud to announce that we will sponsor the first Quirk’s Event in Europe, taking place in London in February 2019. IMA members can register now for FREE.
IMA Red Apostrophe Icon
Join the most progressive Insight leaders in the UK at the IMA's Insight Forum in London. The fourth event of the year will be on Wednesday 28th November, when we will debate the practicalities of Insight Commcerciality and how to go about realising the value identified by Insight.
IMA Red Apostrophe Icon
A quick round up of the IMA's activity this month, including our research into Insight Commerciality, the 55th meeting of the Insight Forum in London, and our new report, How to develop a successful Insight strategy.
IMA Red Apostrophe Icon
Customer and Market Insight has the potential to transform an organisation’s performance, but only one in six large organisations has a comprehensive Insight strategy. If you want your company’s performance to be transformed by Insight, how does your company need to transform its Insight function?
IMA Red Apostrophe Icon
Financial value for public sector and non-for-profit objectives is a tricky one for many organisations. It is often politically sensitive. So, if you’re an Insight team within a public sector or not-for-profit organisation, where do you start?