Free articles for all Insight leaders

These are the latest articles posted by the IMA.

If you work for a corporate Insight team and you would like to receive these direct to your inbox then you can register for the IMA's free Insight community and receive 5 Minute Insights several times a month. Please click here.

If you would like to read more detail about Insight management best practice, then you might like to browse our library of 10-page Insight leader guides which can be accessed by our members whenever they like.

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Essential Insight
What's the biggest barrier to your Insight team transforming your organisation's performance? Resources? Ambition? Skills? A receptive audience? Or is it that we are far too busy working on important things to focus on the truly essential?
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Transforming Insight: book review
"An admirably realistic and aware book that shows an understanding of the current, sometimes messy realities of the modern insights function" - James Wycherley's new book, Transforming Insight, has received a glowing review in the latest edition of Quirk's magazine
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New Insight training for America
As part of our Transforming Insight training programme we've recently introduced two new online workshops, at a time to suit our members and supporters in the USA and Canada: Influencing Skills (Weds 16th Jun) and Commercial Thinking (Weds 3rd Nov).
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Reassessing the position of Insight
The 31st secret of successful corporate Insight teams is that they optimise their impact by improving their position in the hearts, minds and decision-making processes of their organisations. But how have organisations reassessed their view of Insight during the pandemic? And how can we capitalise?
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Transforming Insight: new podcast
To celebrate the launch of the new IMA book, Transforming Insight: the 42 secrets of successful corporate Insight teams, its author, James Wycherley, has been interviewed by NewMR's Ray Poynter. You can listen now for free
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You've got to have a system
Where does your Insight team record its findings? Do you have a sophisticated knowledge management system? Or an intranet portal? A shared drive? Or an old file on the floor beneath your desk? Last week the Insight forum discussed knowledge systems, and the ways we can get the best from them
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Next online Insight forum
The next online Insight forum will take place on Wednesday 26th May from 10am - 12pm and the main topic of discussion will be Reassessing the position of Insight: how have the last 12m affected our organisations' expectations of Insight, and how have our Insight leaders responded?
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Insight forums - together again!
Together again in London and Manchester! For the first time in over a year the IMA's Insight forum will return to London and Manchester this June, allowing senior corporate Insight leaders to meet and share ideas in person. Please let us know if you would like to join us!
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Transforming Insight - worldwide!
The IMA's new book is now available worldwide! Transforming Insight: the 42 secrets of successful corporate Insight teams summarises 16 years of learning in a book that has been written for anyone who has the ambition to see Insight make a difference in their organisation
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FREE research buyer survey
Are you a buyer or user of market research? If so, please could you help us to create the second wave of a key industry benchmark? The IMA has partnered with ESOMAR and NewMR to develop a deeper understanding of what is changing in the design and use of research
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Do you deserve an award?
The Transforming Insight Award, part of the Marketing Research and Insight Excellence Awards powered by Quirk's, will be presented to the research and analysis leader who has done most to improve their organisation's Insight capability
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FREE conference for members
As part of our ongoing partnerships with major conference providers, IMA client-side members can claim a free ticket to MRMW North America 2021. Please email info@insight-management for your free registration code