Free articles for all Insight leaders

These are the latest articles posted by the IMA.

If you work for a corporate Insight team and you would like to receive these direct to your inbox then you can register for the IMA's free Insight community and receive 5 Minute Insights several times a month. Please click here.

If you would like to read more detail about Insight management best practice, then you might like to browse our library of 10-page Insight leader guides which can be accessed by our members whenever they like.

IMA Red Apostrophe Icon
The next online Insight forum will take place on Wednesday 3rd November from 10am - 12pm. The main topic of discussion will be 'Lessons from Quirk's London'. There will be no suppliers present, just corporate Insight leaders representing the IMA's members. Would you like to join us?
IMA Red Apostrophe Icon
Registration is now open for the next London Insight forum which will meet on Wednesday 17th November to discuss 'the Value of Insight'. There will be no suppliers present, just senior corporate Insight leaders, with the IMA's members being given priority access
IMA Red Apostrophe Icon
Registration is now open for the next Manchester Insight forum which will meet on Wednesday 24th November to discuss 'the Value of Insight'. There will be no suppliers present, just senior corporate Insight leaders, with the IMA's members being given priority access
IMA Red Apostrophe Icon
Thank you to our members who have shared their ideas, challenges and experiences of transforming Insight in their organsitions at Quirk's this year. Particular thanks to Dan Penny from Springer Nature, Sarah Jousiffe from Sky, Tim Steere from Leeds Building Society and Adam Gitlin from the Co-op
IMA Red Apostrophe Icon
This month the Insight forum met in London for the first time in 18 months, and our topic for the day was 'Leading Insight into the future'. In this article we examine the first of 4 topic areas - how Insight team has changed over the last 18 months
IMA Red Apostrophe Icon
The Quirk's Event is back in London! Europe's premier Insight and market research conference returns to the O2 Intercontinental on Wednesday 13th and Thursday 14th on October, client-side Insight professionals can purchase tickets for £149 but IMA members are entitled to free tickets whilst places...
IMA Red Apostrophe Icon
It's the start of a new academic year, and I'm delighted to share the IMA's new programme of support for Insight leaders and their teams. Insight forums for leaders, the Transforming Insight programme of 15 team development options, and publications and advice for all who want to make Insight teams...
IMA Red Apostrophe Icon
Last year the IMA brought out its first book, Transforming Insight: the 42 secrets of successful corporate Insight teams. There are very few other books written about corporate Insight departments, but there are plenty of books written about different topics from which we can learn
IMA Red Apostrophe Icon
Last week the Insight forum met online and forty members and guests from organisations as diverse as Amazon, Barclays, British Gas, Carnival, Kraft-Heinz, McDonald's and Vodafone discussed their priorities for the next six months. I provided six summer suggestions to help all Insight leaders
IMA Red Apostrophe Icon
IMA chief executive James Wycherley's new book has received another glowing review, this time in Research World, published by global Insight and Research association ESOMAR. Jack Miles recommends that every Insight professional glues a copy to their desk!
IMA Red Apostrophe Icon
What's the biggest barrier to your Insight team transforming your organisation's performance? Resources? Ambition? Skills? A receptive audience? Or is it that we are far too busy working on important things to focus on the truly essential?
IMA Red Apostrophe Icon
"An admirably realistic and aware book that shows an understanding of the current, sometimes messy realities of the modern insights function" - James Wycherley's new book, Transforming Insight, has received a glowing review in the latest edition of Quirk's magazine