Free articles for all Insight leaders

These are the latest articles posted by the IMA.

If you work for a corporate Insight team and you would like to receive these direct to your inbox then you can register for the IMA's free Insight community and receive 5 Minute Insights several times a month. Please click here.

If you would like to read more detail about Insight management best practice, then you might like to browse our library of 10-page Insight leader guides which can be accessed by our members whenever they like.

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Online Insight forum, 2nd April 2020
This week we hosted our first online Insight forum. The topic was ‘how to create joined-up insights’, and we provided 4 short webinars during the day with space in between for reflection. Video recordings available now for members.
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Next Insight forum in Manchester
The next Insight forum which we had planned to hold in Manchester on Thursday 2nd April will still go ahead but it will now be online - more details coming soon.
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Uncertain times, hidden opportunities
There’s never been a more testing time to work in business, but in a year's time we may look back and realise that this period actually represented a hidden opportunity. If you’re an Insight specialist now working from home, how should you make the most of your time? 
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Next Insight forum in London
The next all-day meeting of the Insight forum in London will take place at the Amba Hotel, Charing Cross on Wednesday 11th March. The topic is 'creating joined-up insights' and there are a very small number of guest places available so please contact us today if you are interested
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Transform your Insight team
If we really want to create Insight-driven organisations, we first have to transform our Insight teams and the role they play. Watch our IMA video to learn more about what we do and why it is so important for Insight leaders.
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Members' update, February 2020
It's been a busy few weeks here at the IMA as 2020 has already seen the launch of our new Manchester Insight forum, a new programme of open courses and a partnership at the recent Quirk's event in London.
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Can I tell you a story?
We all know that stories are powerful, probably the most widely used and effective communication tool in human history. They have helped whole societies to develop a narrative around how they came to exist and what they are striving to achieve. 
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Business success is MADE in Insight
If our organisations are to succeed, they need joined-up insights. The IMA's MADE in Insight model underpins the creation of a joined-up story about how consumers in our market become customers of our organisation and create value for it.
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Open courses programme 2020
The IMA will be running an exciting new programme of open courses throughout 2020, We will offer corporate members and non-members the opportunity to explore 7 key Insight management topics, before applying them to their own business situation.
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How can we nail the business issue?
Most Insight projects go wrong before they have ever started because our analysts and researchers do not nail the underlying business issue. The IMA has a 3-step RED process to help.
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The best decade ever for Insight
This new decade will be the best time ever to work in Customer and Market Insight, but are you ready to seize the opportunities ahead? Here's a 4-point plan for this year to help you to turn your company into an Insight-driven organisation this decade.
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Quirk's Event London FREE registration
If you work for a corporate Insight team and your employer is a member of the IMA, you can register for FREE for the Quirk's Event in London on 11th - 12th February. The IMA are proud to sponsor the event again after the runaway success of the first event last year.