Articles

Welcome to the latest articles written by the IMA's directors and associates.

If you would like to receive these direct to your inbox then you can sign up to receive 5 Minute Insights by clicking here.

IMA Red Apostrophe Icon
Does your organisation really have Insight, or does it merely have a large and varied collection of individual insights from countless different insight projects? Why creating a curated overview is the most valuable Insight work you can do.
IMA Red Apostrophe Icon
Effective Insight teams do not just file documents; they review all the insights and interesting facts which have emerged, and find ways to crystallise them such that they are not lost but retained for future use.
IMA Red Apostrophe Icon
Would you like to contribute to, and benefit from, the Insight Management Academy's best practice - wherever you live and work? Members of the IMA's Insight Network can contribute ideas, benchmark their company's Insight capability, and access new reports and free advice.
IMA Red Apostrophe Icon
In decision making processes, Insight has real impact when it provides valuable context to help shape discussions and engage decision makers in an evidence-based approach. But that can only happen when Insight teams are in the right place, at the right time.
IMA Red Apostrophe Icon
Join the most progressive Insight leaders in the UK at the IMA's Insight Forum in London. The second event of the year will be on Wednesday 13th June, when we will debate best practice in Insight generation, specifically, successful approaches to solving business issues
IMA Red Apostrophe Icon
Insight will not be in a position to drive action in your organisation if you do not work on your Insight team's reputation. Just as a consumer’s experience of your organisation will determine your company's reputation and the position it subsequently occupies in the market, so it is with your...
IMA Red Apostrophe Icon
Check your bearings before setting sail in 2018. The IMA will now provide Free Insight Benchmarking to any client-side Insight team leader who would like to know how their organisation's Insight capability compares with other companies' best practice.
IMA Red Apostrophe Icon
Whatever the environment in which Insight teams operate, Insight leadership is critical to the team's ability to make Insight make a difference. But what makes for effective Insight leadership? It's largely about balancing the technical. the managerial and the entrepreneurial aspects of leadership.
IMA Red Apostrophe Icon
We all know that insight only makes a difference when our decision makers take it on board and use it, but how much attention do we give to really understanding our stakeholders? As Insight professionals, we need to do all we can to help them make the right decisions.
IMA Red Apostrophe Icon
Where is your Insight team going in 2018? Through its regular interaction with over 500 organisations on 4 continents, the IMA has developed an Insight Roadmap which can guide any leader who would like to transform their organisation’s Insight capability.
IMA Red Apostrophe Icon
Learn how to become an Insight farmer. You might not get the adrenaline rush that you get as a hunter-gatherer, but you will be able to add more value from limited resources if you take this more sustainable Insight farming approach.
IMA Red Apostrophe Icon
Would you say Insight is at the heart of decision making? This doesn't happen overnight or by accident - you need to build awareness. It's all about making Insight make a difference, even when you’re not there to point the way. You can’t possibly influence anyone if they don’t know that you exist....