Free articles for all Insight leaders

These are the latest articles posted by the IMA.

If you work for a corporate Insight team and you would like to receive these direct to your inbox then you can register for the IMA's free Insight community and receive 5 Minute Insights several times a month. Please click here.

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I think you're on mute!
To drive change we need to devote as much time and effort to influencing decision-makers as we do to generating new insights. If we don't, it's like joining a Zoom or Teams call and getting frustrated when nobody listens to us. And then realising that we're on mute
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FREE conferences for IMA members
As part of our ongoing partnerships with major conference providers, IMA client-side members can claim a free ticket to two major events this term, the 2021 Quirk's Event Virtual - Global, and Qual360
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Next online Insight forum
The next online Insight forum will take place on Wednesday 10th March from 10am - 12pm. The main topic of discussion will be how successful Insight teams manage to influence decision-makers whilst working from home
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The value of Insight
This year we are launching a new challenge called the Value of Insight and inviting members to select an Insight manager who can represent their organisation. The representatives will form a cross-sector group and work together as a project team to caculate an Insight ROI
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Cultivating customer knowledge
The first Insight forum of 2021 and, despite the adverse conditions, many of our most progressive Insight teams are planting the seeds of customer knowledge now so that they can provide agile advice throughout the seasons
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Learning from Gandalf
We didn't choose the circumstances in which we had to do our work last year, and we won't be able to control events this year either. But we can all make a decision about how we will use the time that we are given
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Transforming Insight in 2021
Throughout 2021, the IMA will provide inspiration for Insight leaders, guidance for their teams, and support for all who work in corporate Insight roles. Here are the key dates for our Insight forums and Transforming Insight online workshops
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Transforming Insight - new book!
The IMA's new book is now available! Transforming Insight: the 42 secrets of successful corporate Insight teams summarises 16 years of learning in a book that has been written for anyone who has the ambition to see Insight make a difference in their organisation
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Transforming Insight in America
In 2021 we will provide a comprehensive range of services that can support you if you have the ambition to create an Insight-driven organization. For the first time, we will provide key training at a time designed to suit our members and supporters in America
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Insight in the spotlight
If we are to take advantage of Insight's moment in the spotlight and create Insight-driven organisations that base all their key decisions on well-evidenced, deep-rooted customer and market knowledge, we need a proper plan for 2021
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How good is your Insight team?
If now is the time of year when your managers are asking you to review the individual performance of your colleagues, let us spare a few minutes to reflect on the collective capability of our Insight teams. You can use the IMA's free benchmarking survey
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New membership brochure
If you are considering investing in your Customer Insight capability, please check out the IMA's new services and membership brochure - affordable options available for all corporate Insight leaders and their teams