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These are the latest articles written by the IMA's directors and associates.

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What insight do we have on our decision-makers?
Just like a company needs to understand its customers if it’s going to influence their behaviour, so our Insight teams need to understand our internal customers if we’re going to influence their decisions. 
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Insight team summer school 2019
The IMA's Insight team summer school in London will start with 1-day workshops on three key topics - Insight commerciality, developing stakeholder relationships, and structuring Insight communications. Email training@insight-management.org this week to secure your places
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What is your ambition for Insight?
Just how high do you want to climb? And what does this mean for your ambition for Insight? And for the role it could play in your company's future success? Ambition is not something often discussed in Insight circles, but it's worth taking some time out this summer to reflect on it.
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How can we influence decision-makers?
There's no point doing any customer analysis or market research unless it drives change. But this only happens if our Insight specialists develop their influencing skills. What do the most successful Insight teams do to make this happen?
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Does your company have an Insight perspective?
Does your company have a comprehensive worldview which accurately reflects fundamental truths about its relationships with customers? Or is your Insight team on a mission to fight devastating ignorance and provide senior decision-makers with an Insight perspective?
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How do you develop successful Insight people?
Clever analysts, incisive researchers, creative Insight managers... these people can bring joy to working in an Insight team and unlock a world of potential for organisations who want to use customer and market understanding to improve business performance. But how many Insight teams have a plan...
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How to build a commercial foundation for Insight
Every Insight team needs to build a commercial foundation for its research and analysis. Without this, it cannot provide its organisation with a joined up understanding of how customers, markets and internal factors combine to produce sustainable profits.
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What's the next move in your Insight strategy?
If you work in a corporate Insight team and want it to transform your company, then you need a comprehensive plan to make that happen. Fewer than 1 in 6 big companies have an Insight strategy today, so what does a good one look like?
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Transform your Insight team for success
Has there ever been a better time to work in Insight? If you work in a corporate Insight team, do you skip into the office every morning? Unfortunately, many Insight leaders do not feel quite so positive, so what can we all do to seize our opportunities this year?
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Is Insight ready for a world with fewer controls?
Are Insight teams prepared for an increasingly agile, event-reactive approach to company management? The Insight team cannot be directly involved in every decision made, therefore the IMA advocates broader dissemination of knowledge and understanding to empower decision makers and drive change.
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Making an impact with video
A great insight badly communicated sinks without trace, a good insight brilliantly communicated spreads like wildfire. A conference organised by Vox Pops International asked senior Insight leaders how video can help us to communicate insights more effectively.
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Quirk's London: Transforming Insight with the IMA
Thanks to everyone who attended one of the four IMA sessions at Quirk's London! What did we learn from the Insight leaders at Aviva, Marks & Spencer, Sport England and Spire Healthcare?