Articles

Welcome to the latest articles written by the IMA's directors and associates.

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As we all set sail into 2019, the IMA would like to wish all our members a very Happy New Year, and offer you a variety of ways to make your Insight team more effective this year. New for 2019! In just a few weeks, we will be unveiling a new Digital membership.
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Would you like to contribute to, and benefit from, the Insight Management Academy's best practice - wherever you live and work? Sign up for a FREE corporate membership trial today and your company will receive a copy of the IMA's 48-page best practice guidebook, as well as access to benchmarking,...
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It’s time that we changed the way that Insight teams think about commerciality. The learning developed by an Insight team is just as integral to the whole concept of commerciality as the spreadsheets kept by Finance or the operational processes developed by product, sourcing and sales teams.
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The IMA would like to wish all our members a very Happy Christmas, and to offer you a free gift. We are proud to announce that we will sponsor the first Quirk’s Event in Europe, taking place in London in February 2019. IMA members can register now for FREE.
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Join the most progressive Insight leaders in the UK at the IMA's Insight Forum in London. The fourth event of the year will be on Wednesday 28th November, when we will debate the practicalities of Insight Commcerciality and how to go about realising the value identified by Insight.
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A quick round up of the IMA's activity this month, including our research into Insight Commerciality, the 55th meeting of the Insight Forum in London, and our new report, How to develop a successful Insight strategy.
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Customer and Market Insight has the potential to transform an organisation’s performance, but only one in six large organisations has a comprehensive Insight strategy. If you want your company’s performance to be transformed by Insight, how does your company need to transform its Insight function?
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Financial value for public sector and non-for-profit objectives is a tricky one for many organisations. It is often politically sensitive. So, if you’re an Insight team within a public sector or not-for-profit organisation, where do you start?
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New best practice research, a new report, a forthcoming event on Insight commerciality, and a reminder about key member benefits - read our round up of the latest news from the Insight Management Academy
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A good story sticks. We understand it, we remember it, and we can retell it later. If we believe it’s true, we might even change our behaviour. How can we use a storytelling approach to make our Insight communications stick in the minds of our decision makers?
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How often do we hear an Insight professional talk about how much revenue they generated this year? We firmly believe that with a pragmatic and intuitive approach to assessing the impact of Insight, it is possible to put a figure to how much value good Insight generates.
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A quick summary of the latest best practice research, published reports and Forum event. Please contact us if you would like more information about free corporate membership trials.