James joined the IMA as chief executive in May 2015 after 10 years as Director of Customer Insight and Analysis at Barclays.
In 2020 he published his first book, Transforming Insight: the 42 secrets of successful corporate Insight teams, and he now hosts the Insight forums for Insight leaders, and the Transforming Insight podcast.
James is an expert on Insight leadership and Insight team transformation, drawing on his own personal experience and two decades of best practice conversations with 100+ IMA members. He has delivered consultancy and keynote presentations in Europe, North America, Australia, India and the Middle East.
James holds degrees from the University of Southampton, University of Manchester, and Ashridge, and has lectured at Anglia, Ashridge and Winchester business schools. He is a regular presenter at Quirk's events, and will be speaking at Quirk's Chicago (27th-28th March), Quirk's London (3rd-4th May) and Quirk's New York (19th-20th July) in 2023.