James Wycherley

Chief Executive

James joined the IMA as chief executive in May 2015 after 10 years as Director of Customer Insight and Analysis at Barclays.

He is an expert on Insight strategy and Insight team transformation, knowledge development and communication, and he represented Barclays at the IMA's Insight forums for over a decade before joining the IMA team himself.

James has delivered consultancy and keynote presentations in Europe, North America, Australia, India and the Middle East, and has lectured at the Winchester, Anglia and Ashridge Business Schools.

He is the author of over 30 Insight leader guides and the IMA's new book - Transforming Insight: the 42 secrets of successful corporate Insight teams