Privacy Policy

1. Introduction

We respect your right to privacy and ensure that all transactions are made in accordance with our privacy policy. We comply with the provisions of the Data Protection Act 2018, the General Data Protection Regulation 2018, and the Privacy and Electronic Communications Regulations 2003.

We only store the data necessary for accounting, marketing, sales, public relations and record keeping in order to maintain and improve the trading relationship between the company and its customers and suppliers.

If you have any questions about how the IMA handles data, please do not hesitate to contact us by writing to 


2. The personal information we hold

The Insight Management Academy (IMA) provides services to commercial, charity and public sector organisations. It does not provide services to individuals, and therefore collects and stores as little personal information as possible.

The personal information which we do process is usually limited to that which we need to contact an organisation. This will typically be the name, email address and telephone number of individuals working in roles relevant to the services provided by the IMA, as well as those individuals’ relationship with the organisation on whose behalf we might contact them.


3. Sources of personal information

The IMA holds personal information gathered from a range of sources:

Individual: an individual has registered their organisation for the IMA’s free 5 Minute Insight emails and provided their name and contact details via the IMA website, email or paper-based form so that the IMA can treat them as contacts for that organisation. In these circumstances the IMA holds an individual’s explicit consent to process their personal data.

Organisation: a senior manager at an organisation which is a member of the IMA has provided a colleague’s name and contact details so that the IMA can subsequently treat that individual as a contact for the organisation. In these circumstances the IMA processes data in line with its legitimate interest to maintain business relationships.

Data purchase: from time to time the IMA may add individuals’ names and corporate contact details to its database if it has purchased them from a registered data supplier or partner organisation. This will only be done with the intention of contacting those individuals on behalf of the organisation for whom they work. In these circumstances the IMA processes data in line with its legitimate interest to promote its services to organisations and to establish and maintain business relationships.


4. Communications

The IMA will use the individuals’ contact details which it holds for these purposes:

(a) to distribute our best practice research and share tips which enable organisations to drive more value from customer and market insight;

(b) to provide services to an organisation (for example event administration, training, benchmarking and consultancy) which are in line with the IMA’s purpose of helping organisations to drive more value from Insight;

(c) to share information about new corporate products and business services (for example new publications, special offers on corporate memberships);

(d) to administer an existing corporate membership (for example invoicing, membership renewal).


5. Right to opt out of communications

Regardless of the source of the personal data, any individual has the right at any time to request that the IMA does not contact them in the future using the contact details which the IMA holds.

An individual may do this using the Unsubscribe link provided in 5 Minute Insight bulk emails, or by writing to the IMA at


6. Subject access requests

An individual may ask the IMA to provide information on the records it holds about them by writing to the IMA at


7. Sharing of information

The IMA does not share personal information with other organisations other than those undertaking data processing on its behalf, unless it has the explicit consent of the individual concerned.


8. Data processing

The IMA will sometimes ask other organisations to process data on its behalf. At the current time these organisations are limited to:

  • Circle Interactive – our website and database provider
  • Qualtrics – our research survey platform provider

These providers may transfer data outside the UK in order to provide their services to us. Further information on this can be provided upon request (please email


9. Data security

The IMA will take all reasonable steps to keep individuals’ data secure. We do not guarantee or warrant the security of our servers nor can we guarantee that information you supply through the IMA’s website will not be intercepted while being transmitted over the Internet.


10. Children

The IMA will not knowingly process any personal information relating to individuals who are under 18 years of age.


This Privacy Policy was last updated on 17 March 2020.