Aim for value-based Insight assessment
There are many ways we could judge our Insight team’s success at the end of each year, but one important approach is to measure our success in the context of our wider organisation, in order to help frame how the organisation thinks about Insight. In this video James Wycherley highlights 5 common steps to team measurement that Insight leaders could be taking.
Access our Measuring Insight success video using the link in the section below
(If you can't see any links, you will need to log into your IMA account first)
Click here to: return to the Insight commerciality menu, or the online library homepage