A Christmas present – free Quirk’s event registration

The IMA would like to wish all our members a very Happy Christmas, and to offer you a free gift.


We are proud to announce that we will sponsor the first Quirk’s Event in Europe, taking place in London at the InterContinental O2 on 12th – 13th February 2019.


First launched five years ago in Brooklyn, New York, the Quirk’s Event is the largest and top ranked Insight show in the United States.


The London event will be a 2-day experience designed for corporate (end-client) Research and Insight professionals.  Centred around a large interactive exhibit hall with 85+ exhibitors, the event includes 80+ high-quality educational sessions and 40+ hours of learning, as well as great networking opportunities. For more details go to The Quirk's Event London.


We would like to invite all of our members to register for FREE while there is still availability. This will entitle you to entry on both days of the event. To register now, please go to The Quirk's Event London and use the end-client/corporate researcher registration path.


If your organisation is not currently a member of the IMA, and you would like to find out more about our corporate membership options, please contact us.


The IMA’s Insight Forum


The Quirk’s Event is only one of a number of things to look forward to in 2019. The IMA will host its own Insight Forum events in London each quarter, and we can now confirm the key topics to be discussed:


Wednesday 13th March

Developing an Insight perspective and recruiting the best people


Wednesday 12th June

How to use Behavioural Economics to nudge your stakeholders


Wednesday 11th September

How to communicate your Insight stories with impact


Wednesday 27th November

The effect of Big Data on the positioning of Insight teams


Membership of the Insight Forum is strictly limited, so if you would like your company to take part in 2019, please contact us as soon as possible.


Happy Christmas from the IMA


Thanks to everyone who has shown interest in Insight best practice in 2018.


We hope that you have enjoyed the 23 5 Minute Insights we have published, all of which can be found here. If there are topics you would like us to address in 2019, please feel free to contact us.


On behalf of everyone at the IMA, I’d like to wish you a very Happy Christmas, and I hope to see you at the Quirk’s Event in London in February. Please register while there are still places available!


James Wycherley

Chief Executive, IMA