Insight forums

The IMA launched the Insight forum in 2005 and it has been providing inspiration and guidance to members in London for 15 years.

At the start of 2020 we launched an additional Insight forum in Manchester, providing more opportunity for Insight leaders to network and share best practice.

During the coronavirus lockdown we have had to suspend our normal forums, but we are running online Insight forums every 2 weeks for our Tier 1 and Tier 2 members. Please contact us if you would like to know more.

Places at our normal fourms are available to members and guests (please see membership options) but there are no suppliers present, so corporate Insight leaders have the luxury of discussing the challenges we all face making Insight effective in our organisations, inspired by the IMA's latest thinking, and without distractions.

If you would like to take part, please contact us!

Catch up on previous events

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March 2020 - Insight generation
The IMA's 60th gathering of Insight Forum members in London, focused on how Insight leaders can create joined-up insights. We also discussed how to support our organisations to become more Insight-driven, without getting lost in the detail.
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New Insight forum in Manchester
After running the highly successful Insight forum in London for 15 years, the IMA are delighted to announce that we are launching an Insight forum in Manchester. The first event will be held on Thursday 6th February, at the prestigious Midland Hotel.
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November 2019 - Insight positioning
The IMA's most recent gathering of Insight Forum members in London focused on how Insight leaders can improve the position of Insight in the hearts, minds and processes of our organisations.
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September 2019 - Insight communication
The IMA's 58th gathering of Insight Forum members in London focused on how our Insight teams can improve their communication skills by understanding the practical and appropriate application of storytelling and visualisation techniques.
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June 2019 - Influencing decision-makers
The 57th meeting of the IMA's Insight Forum in London focused on how our Insight teams can improve their influencing skills by understanding decision-makers, developing better relationships with them, and using behavioural economics to nudge them.
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March 2019 - Insight perspective, skills and recruitment
The 56th meeting of the IMA's Insight Forum in London focused on our Insight people. In particular we discussed the importance of developing an Insight perspective, identifying the most useful skills and attributes, and our members top tips for recruitment.
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November 2018 - Insight for commercial success
The 55th meeting of the Insight Forum in London was our most popular event yet, with with a room full of senior Insight leaders determined to crack the question of how Insight can be developed for commercial success.
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September 2018 - Insight strategy
Customer Insight has the potential to transform any organisation's performance, but first our organisations need to transform their Customer Insight. Developing a strategy for how Insight can make a difference in your company may seem daunting, but members have shared some great tips.
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June 2018 - effective ways to generate insights
Attendees are still buzzing from the IMA's latest Insight Forum event in London. The emphasis at this event was on member-led contributions, peer to peer discussions and development of best practice around effective ways to generate new insights.

Join the IMA to share challenges and ideas with some of the most progressive organisations in the UK, Europe and North America