It is quite rare for the senior Insight professional in a large organisation to report to anyone who has a background in Insight, making an Insight leader's role rather lonely at times. All IMA corporate members are therefore provided with an expert Insight adviser who can offer support and encouragement.
Your adviser will contact you at least once a term to see if there are challenges you would like to discuss, but they can also respond to your questions.
If you have an Insight transformation challenge to which we don't know the answer, we'll always try to put you in touch with another IMA member who has faced the same issue.
The IMA encourages all members to develop a high-level Insight transformation plan - a list of the priority issues for you to tackle this year on your journey to developing an Insight-driven organisation.
Members can complete our Transforming Insight leader survey at any time, and your adviser can discuss the results, helping you to frame your Insight transformation plan.
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