The IMA team

The IMA is based in the UK in the historic town of Royal Leamington Spa, Warwickshire. Our team includes our founder Steve Wills, Chief Executive James Wycherley, and an expert group of corporate Insight professionals who now provide inspiration, guidance and support to Insight leaders in the UK, North America and Europe

 

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The IMA's co-founder, responsible for the IMA's early research and pioneering work on the purpose of Insight teams and Insight commerciality
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Senior Insight consultant, and author of many of the IMA's best practice publications. Formerly Head of Customer Insight at London Underground and now one of the IMA's most experienced consultants and workshop leaders.
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Chief Executive, and author of over 30 Insight leader guides. Previously Director of Insight and Analysis at Barclays
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Insight consultant and head of best practice research and design. Previously held senior Insight roles at Homeserve, Capital One, HFC Bank and Barclays
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Senior Insight consultant, formerly Head of Insight and Foresight at multi-national brewers Molson Coors. Tim also lectures in the School of Marketing and Management at Coventry University.
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Insight consultant, and head of membership services. Previous experience in a variety of senior analyst and research roles at Barclays, BNP Paribas and RAC.
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Membership services manager. Responsible for coordinating the work of the IMA team and key services to members. Previously worked in utilities, education and the third sector.
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Insight consultant and head of the Transforming Insight programme. Areas of expertise include Insight generation, knowledge and communication. Previous experience in a variety of senior roles at E.ON, Barclays and Halfords.