The IMA team

The IMA is based in the UK in the historic town of Royal Leamington Spa, Warwickshire. Our team includes our founder Steve Wills, Chief Executive James Wycherley, and an expert group of corporate Insight professionals who now provide inspiration, guidance and support to Insight leaders in the UK, North America and Europe

 

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Founder and director, responsible for the IMA's early research and pioneering work on the purpose of Insight teams and Insight commerciality
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Insight Management Consultant, lead author of the IMA's best practice publications. Formerly Head of Customer Insight at London Underground.
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Chief Executive, and author of over 30 Insight leader guides. Previously Director of Insight and Analysis at Barclays
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Insight Management Consultant, and the IMA's lead on best practice research and design. Previously held senior Insight roles at Homeserve, Capital One, HFC Bank and Barclays
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Insight Management Consultant, formerly Head of Insight and Foresight at multi-national brewers Molson Coors, and a member of the IMA’s Insight Forum for 12 years. Tim also lectures in the School of Marketing and Management at Coventry University.
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Insight Management Consultant, and behavioural analyst. Areas of expertise - Insight generation, influence and communication. Previous experience in a variety of senior roles at Barclays, BNP Paribas and RAC.
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Membership Services Manager. Responsible for coordinating the work of the IMA team and key services to members. Previously worked in utilities, education and the third sector.
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Insight Management Consultant. Areas of expertise - Insight generation, knowledge and communication. Previous experience in a variety of senior roles at E.ON, Barclays and Halfords.