The IMA team

The IMA is based in the UK in the historic town of Royal Leamington Spa, Warwickshire. Our team includes Chief Executive James Wycherley, and an expert group of corporate Insight professionals who now provide inspiration, guidance and support to Insight leaders in the UK, North America and Europe

 

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Chief Executive, and author of Transforming Insight: the 42 secrets of successful corporate Insight teams, host of the Transforming Insight podcast and the Insight forums
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Senior Adviser: leads Insight strategy, mentoring, commercial thinking and behavioural economics. Previously worked as Head of Insight at London Underground and Associate Director at BMRB International.
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Senior Adviser: formerly Head of Insight and Foresight at multi-national brewers Molson Coors. Tim also lectures in the School of Marketing and Management at Coventry University.
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Senior Adviser: specialises in Insight storytelling and influencing skills. Previous experience in a variety of senior Insight, data analysis and customer experience roles at Barclays, BNP Paribas and RAC.
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Senior Adviser: specialises in knowledge farming and communication planning. Previously held a variety of senior Insight roles for 20 years at Barclays.
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Senior Adviser: specialises in visual communication and Insight generation. Previously held senior Insight and data analysis roles at Homeserve, Capital One and Barclays.
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Senior Insight Manager: leads the IMA's best practice research and insight, and runs our Transforming Insight capability benchmarking. Previous experience in a range of Insight roles at Halfords, Barclaycard and BNP Paribas.
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Academy Administrator: manages the IMA's membership and financial administration. Previously worked for 20 years in a variety of administration roles at Warwickshire Police.