Transforming Insight programme

The IMA's Transforming Insight programme provides online training for Insight professionals, workshops for Insight teams, and consultancy, mentoring and support for Insight leaders.

Workshops and support can be arranged on a standalone basis or through a corporate membership.

Members receive a 33% discount on our services, and Tier 1 members have 600 TIP credits included in their annual membership. Please click on each of the options below to see the number of credits required, or the standalone price for non-members.

If you are not sure which topics to choose first, you can complete our free 9-minute Transforming Insight leader survey to assess your Insight team and see how it compares to the IMA benchmark. The benchmark is based on 17 years of best practice work and over 300 survey responses from other Insight leaders.

Please see below for Transforming Insight programme current options

Please click here to complete the Transforming Insight leader survey

Please contact us for bookings and more information 

Transforming Insight programme: current options

IMA Red Apostrophe Icon
TIP001 Available on request. Drawing on the principles described in James Wycherley's book, Transforming Insight, this 2-hour online workshop provides an overview of the opportunities and challenges facing your Insight team and helps you to identify your capability development priorities
IMA Red Apostrophe Icon
TIP002 Thursday 30th September: a 4-hour workshop for new joiners, explaining the fundamentals of working in an effective Insight team. Ideal for colleagues who have joined your Insight team from a market research agency or another department in your organisation
IMA Red Apostrophe Icon
TIP801 Tues 5th October & Weds 3rd November: a 4-hour online workshop designed for corporate Insight professionals who would like to improve their commercial thinking - the foundation for almost everything else if we want to be successful in corporate Insight
IMA Red Apostrophe Icon
TIP104 Weds 10th November: a 4-hour online workshop designed for corporate Insight professionals who would like to improve their ability to nail the underlying business issue at the start of research and analysis projects and provide joined-up solutions to senior decision-makers
IMA Red Apostrophe Icon
TIP105 Coaching, available on request. The IMA can provide coaching for groups of 1-3 Insight professionals in your organisation who would like some hands-on support to improve their reports. We allow time to examine existing output, reinforce principles and make specific recommendations
IMA Red Apostrophe Icon
TIP302 Thurs 21st October: a 4-hour online workshop designed for corporate Insight professionals who would like to improve their influencing skills. We focus on understanding senior decision-makers and improving the relationships that analysts and researchers have with them
IMA Red Apostrophe Icon
TIP305 Tuesday 30th November: a 4-hour online workshop designed for corporate Insight professionals who would like to know more about behavioural economics and how an understanding of behavioural biases can help us to nudge consumers and internal stakeholders
IMA Red Apostrophe Icon
TIP404 Thurs 4th November: a 4-hour online workshop designed for corporate Insight professionals who would like to improve their storytelling skills. We focus on the best practice principles understood by authors, journalists and editors and how these can be applied to Insight
IMA Red Apostrophe Icon
TIP405 Wednesday 8th December: a 4-hour online workshop designed for corporate Insight professionals who would like to improve their visual communication skills so that their work creates an impact and leaves an impression with colleagues working in other departments
IMA Red Apostrophe Icon
TIP501 Available on request, subject to availability. If your organisation would like to transform its Insight function, the IMA can provide structured advice to any Insight leader who would like to develop an Insight strategy for their organisation using the IMA's best practice framework
IMA Red Apostrophe Icon
TIP602 Thurs 16th Dec: a 4-hour workshop for those who are relatively new to Insight leadership roles or aspire to be leaders one day. What are the main responsibilities of an Insight leader? How do you approach Insight strategy, positioning and transformation?
IMA Red Apostrophe Icon
TIP603 Available on request. The IMA can provide mentoring and support to any corporate Insight leader who would like to talk to us. We offer a set of 6x 60 minute sessions so that you can put a regular conversation in your calendar and we can learn sufficient about your situation
IMA Red Apostrophe Icon
TIP701 A 3-hour workshop, available on request. Many Insight leaders think that their team does great research and analysis but they still find it a struggle to be heard. Successful Insight teams optimise their impact by improving the position of Insight in hearts, minds and processes
IMA Red Apostrophe Icon
TIP802 Project in progress. This year we have invited our members to select an Insight manager to represent their organisation on our Value of Insight project. The representatives will form a cross-sector group and work together as a project team to calculate an Insight ROI
IMA Red Apostrophe Icon
TIP201 Available from 2022. Most Insight teams hunt for new data, information, facts and figures. But successful Insight teams aspire to be knowledge farmers, joining the dots across multiple projects and identifying big picture insight that can influence major corporate decisions
IMA Red Apostrophe Icon
TIP402 Available from 2022. A communication plan is the first step for all Insight teams who recognise that the way we communicate insights is just as important as the way we generate them. We cannot transform our effectiveness without transforming our communication
IMA Red Apostrophe Icon
TIP901 Available on request. If you would like a 360-degree review of your organisation's Insight capability then we can provide a detailed assessment which can include surveys for team leaders, team members and key stakeholders, plus an interview to discuss the responses and a final report