Transforming Insight programme

The IMA's Transforming Insight programme provides online training for Insight professionals, workshops for Insight teams, and consultancy, mentoring and support for Insight leaders.

Workshops and support can be arranged on a standalone basis or through a corporate membership. Members receive a discount on many of our services.

If you are not sure which topics to choose first, our free 9-minute Transforming Insight leader survey enables you to assess your Insight team and see how it compares to the IMA benchmark. The benchmark is based on 16 years of best practice work and 300 survey responses from other Insight leaders.

Please click here to assess your Insight team's current capability

1. Training for Insight professionals

The IMA runs a series of standard online workshops each term on which corporate Insight professionals can book individual places. There are currently 8 standard workshops to choose from, covering many of the most popular training topics.

Each workshop is 4 hours long, and usually runs between 10am & 12pm and 2pm & 4pm (UK time). Places are strictly limited to 15 participants per workshop to ensure that everyone can take an active part in the discussions.

You can book places without your organisation becoming a member of the IMA, however if you are considering booking several places then it's worth considering membership because of the 33% discounts available. All prices and offers are subject to availability and all membership benefits must be booked before the end of the membership year.

Standard price: £299 +VAT, 33% discount price: £199 +VAT

Please click here to see our membership options

Please click on the workshops below to see upcoming dates and links to the online booking forms. 

Please contact us if you have any questions about our memberships or workshops, or if you would like to make an offline booking.

"A great balance of 'lecture', discussion and tasks that allow you to step back from the day to day and think about the development of insights within your organisation in a different way." (Carlsberg)

"Good way to meet other Insight professionals and spend some time away thinking about your role and what you do away from the 'office' ."  (John Lewis Partnership)

2. Workshops for Insight teams

If a number of your colleagues are interested in the same topic, we can arrange a workshop just for your Insight team. You can choose any of the 8 topics covered in our standard workshops, plus 4 additional topics that work best for an individual Insight team. 

For a standard 4-hour workshop, prices start at £2,249 +VAT for non-members and £1,499 +VAT for members who use their 33% discount.

Tier 1 members can book several workshops for free as an alternative to booking individual places. 

Please contact us if you would to discuss the options and cost of tailoring our workshops to your Insight team's specific situation. 

3. Dedicated support for Insight leaders

The IMA can also provide dedicated support as part of a corporate membership or as a standalone service. This can include:

  • Mentoring for leaders and aspiring leaders
  • Coaching for analysts, researchers and Insight managers
  • Advanced benchmarking 
  • Insight strategy consultancy

Please contact us for more details

Transforming Insight programme: available now

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Thursday 30th September: a 4hr workshop for new joiners, explaining the fundamentals of working in an effective Insight team. Aimed at those who have joined from agency roles or from elsewhere in an organisation
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Tues 5th October & Weds 3rd November: a 4-hour online workshop designed for corporate Insight professionals who would like to improve their commercial thinking. Our corporate members can use their free places or 33% discount offer
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Tues 15th June & Weds 10th November: a 4-hour online workshop designed for corporate Insight professionals who would like to improve their consultancy and investigative skills. Our corporate members can use their free places or 33% discount offer
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Thurs 21st October: a 4-hour online workshop designed for corporate Insight professionals who would like to improve their influencing skills. Our corporate members can use their free places or 33% discount offer
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Tuesday 30th November: a 4-hour online workshop designed for corporate Insight professionals who would like to know more about behavioural economics. Our corporate members can use their free places or 33% discount offer
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Thurs 8th July & Thurs 4th November: a 4-hour online workshop designed for corporate Insight professionals who would like to improve their storytelling skills. Our corporate members can use their free places or 33% discount offer
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Wednesday 8th December: a 4-hour online workshop designed for corporate Insight professionals who would like to improve their visual communication skills. Our corporate members can use their free places or 33% discount offer
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Weds 14th July & Thurs 16th Dec: a 4hr workshop for those who are relatively new to Insight leadership roles or aspire to be leaders one day. What are the main responsibilities of an Insight leader? How do you approach Insight strategy, positioning and transformation?
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Available on request. Drawing on the principles described in James Wycherley's book, Transforming Insight, this workshop looks at the opportunities and challenges facing your Insight team and helps you to identify your development priorities for the next 1-3 years
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Available on request. Most Insight teams hunt for new data, information, facts and figures. But successful Insight teams aspire to be knowledge farmers, joining the dots across multiple projects and identifying big picture insight that can influence major corporate decisions
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Available on request. Many Insight leaders think that their team does great research and analysis but they still find it a struggle to be heard. Successful Insight teams optimise their impact by improving the position of Insight in the hearts, minds and decision-making processes of their...
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Available on request. A communication plan is the first step for all Insight teams who recognise that the way we communicate insights is just as important as the way we generate them. We cannot transform our effectiveness without transforming our communication
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Available on request. The IMA can provide dedicated support to any corporate Insight professional, including mentoring and coaching. Please contact us if you are new to an Insight leadership role, or aspire to become an Insight leader, or if you just want some support overcoming a challenge
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Available on request. If you would like a 360-degree review of your organisation's Insight capability then we can provide a detailed assessment which can include surveys for team leaders, team members and key stakeholders, plus an interview to discuss the responses and a final report
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Available on request. If your organisation would like to transform its Insight function, the IMA can provide advice and consultancy to any Insight leader who would like to develop an Insight strategy for their organisation. We will tailor our involvement to your situation and budget
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Available on request. There are times when Insight teams need more direct support with their projects, so if you have an important report to produce, a challenging presentation to prepare, or a strategic business issue that will require dots to be joined across multiple projects, please contact us
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Project in progress. This year we have launched a new challenge called the Value of Insight and have invited our members to select an Insight manager to represent their organisation. The representatives will form a cross-sector group and work together as a project team to caculate an Insight ROI