The IMA's Transforming Insight programme provides online training for Insight professionals, workshops for Insight teams, and consultancy, mentoring and support for Insight leaders.
Workshops and support can be arranged on a standalone basis or through a corporate membership. Members receive a discount on many of our services.
If you are not sure which topics to choose first, our free 9-minute Transforming Insight leader survey enables you to assess your Insight team and see how it compares to the IMA benchmark. The benchmark is based on 16 years of best practice work and 300 survey responses from other Insight leaders.
Please click here to assess your Insight team's current capability
1. Training for Insight professionals
The IMA runs a series of standard online workshops each term on which corporate Insight professionals can book individual places. There are currently 8 standard workshops to choose from, covering many of the most popular training topics.
Each workshop is 4 hours long, and usually runs between 10am & 12pm and 2pm & 4pm (UK time). Places are strictly limited to 15 participants per workshop to ensure that everyone can take an active part in the discussions.
You can book places without your organisation becoming a member of the IMA, however if you are considering booking several places then it's worth considering membership because of the 33% discounts available. All prices and offers are subject to availability and all membership benefits must be booked before the end of the membership year.
Standard price: £299 +VAT, 33% discount price: £199 +VAT
Please click here to see our membership options
Please click on the workshops below to see upcoming dates and links to the online booking forms.
Please contact us if you have any questions about our memberships or workshops, or if you would like to make an offline booking.
"A great balance of 'lecture', discussion and tasks that allow you to step back from the day to day and think about the development of insights within your organisation in a different way." (Carlsberg)
"Good way to meet other Insight professionals and spend some time away thinking about your role and what you do away from the 'office' ." (John Lewis Partnership)
2. Workshops for Insight teams
If a number of your colleagues are interested in the same topic, we can arrange a workshop just for your Insight team. You can choose any of the 8 topics covered in our standard workshops, plus 4 additional topics that work best for an individual Insight team.
For a standard 4-hour workshop, prices start at £2,249 +VAT for non-members and £1,499 +VAT for members who use their 33% discount.
Tier 1 members can book several workshops for free as an alternative to booking individual places.
Please contact us if you would to discuss the options and cost of tailoring our workshops to your Insight team's specific situation.
3. Dedicated support for Insight leaders
The IMA can also provide dedicated support as part of a corporate membership or as a standalone service. This can include:
- Mentoring for leaders and aspiring leaders
- Coaching for analysts, researchers and Insight managers
- Advanced benchmarking
- Insight strategy consultancy
Please contact us for more details