Insight capability benchmarking

How does your Insight team's capability compare to those in other organisations?

The Insight Management Academy has 16 years of experience benchmarking an organisation's Insight capability, based on its detailed best practice work with organisations in Europe, North America and Asia.

Our free Insight Benchmarking service provides any client-side Insight leader with a quick but accurate review of their organisation's Insight capability relative to 200 other companies. The survey only takes 10 minutes to complete, and you can begin it any time by clicking here. We will then send you a 1-page report.

If you would like to discuss the results and implications for your organisation, we can include a 1-hour consultation with any of our membership options


Advanced Insight Benchmarking provides an organisation with a more detailed review of their Insight capability. As well as the Insight Leader Survey, the full service also includes:

  • Online surveys for the Insight team and, if appropriate, their key stakeholders
  • A detailed discussion with one of the IMA's consultants to explore the evidence that supports these views and the issues raised by them
  • An assessment by the IMA, and a final presentation showing our conclusions based on the evidence you have provided
Advanced Insight Benchmarking is available as a standalone service, but our Tier 1 corporate members can arrange it as part of the flexible support we provide.

If you would like to contact us to discuss Insight Benchmarking, please click here.