Insight capability benchmarking

How does your Insight team's capability compare to those in other organisations?

The Insight Management Academy has 16 years of experience benchmarking an organisation's Insight capability. Our surveys are based on the detailed best practice work we have done with organisations in the UK, Europe, North America and Asia. We can provide:

Free Insight benchmarking

Our Transforming Insight leader survey is available to any Insight leader who would like to review their team's capability. It consists of 42 simple questions and takes an average 9 minutes to complete.

The IMA will send you a free report within 5 working days showing how your responses compare to our benchmark on the 8 territories in our Insight roadmap. This will highlight your Insight team's relative strengths and development areas. Our benchmark is drawn from the understanding gained from 300 surveys completed by Insight leaders over the last three years.

If your organisation has an IMA annual membership we will also offer a call to discuss the implications and suggest ways in which you could address your team's development priorities.

Advanced Insight benchmarking

If you would like a 360-degree review of your organisation's Insight capability then we can provide a more detailed assessment. This can include:

  • Transforming Insight leader survey for the senior Insight professional to review the team
  • Transforming Insight team survey to provide all your Insight managers, researchers and analysts with the opportunity to share their views
  • Transforming Insight stakeholder survey to consider the opinions of the key decision-makers with whom you work
  • Insight team development consultation with one of the IMA's experienced advisers to explore the evidence provided by these surveys and the issues raised by them
  • IMA assessment and a final report showing our view based on the evidence your organisation has provided
Advanced Insight benchmarking is available as a standalone service for £4,999 +VAT, but our Tier 1 corporate members can arrange it as part of the flexible support we provide.

Quick links

Please click here to complete the 9-minute Transforming Insight leader survey and receive your benchmarking report for free

Please click here to see how our benchmarking services can be included in an IMA annual membership

Please click here to contact us if you have any questions or would like to arrange advanced benchmarking for your organisation