Current options

The IMA offers a wide-range of online support for Insight teams through its Transforming Insight programme. This term, this includes:

Insight team essentials: bite-sized team 1-2 hour online discussions on topics that have been explored at recent Insight forums. Intended to provide thought leadership, key frameworks, and the opportunity to discuss how the ideas could be applied in your own organisation.

Insight team workshops: offer more formal teaching on core best practice topics. These online workshops run for 4 hours (plus a 1-hour break) and focus on the mindset and behaviours of successful corporate Insight teams, as set out in the Transforming Insight book and podcast.

We can also arrange further support, by the hour, for anyone who has taken part in workshops or team discussions.

Mentoring and coaching: many of the IMA's professional advisers can also provide individual mentoring and coaching.

Advanced Insight benchmarking: can also be arranged for any organisation, this includes the Transforming Insight survey provided free to all members, plus surveys for individual team members and / or key stakeholders

You can find details of our current Insight team essentials and Insight team workshops below, or view our 1-page summary of options (UK) (US version)

Read our Frequently Asked Questions or contact us for bookings and more information

Insight team essentials

AI essentials for Insight management

TIP021 A 2-hour online team discussion about the opportunities that AI offers Insight teams, and how IMA members are starting to adopt it to help Insight generation, knowledge, influence, comm's, strategy and positioning

Developing a customer instinct

TIP122 A 1-hour or 2-hour online team discussion that explores the importance of customer instinct and the ways that successful Insight teams can play a key role in helping to bring colleagues closer to the customer

Insight competency frameworks

TIP620 A 1-hour or 2-hour online team discussion looking at the skills we should expect from Insight managers, analysts and researchers, and the benefits of using competency frameworks to prioritise their development

Strategic management of agencies

TIP121 A 1-hour or 2-hour team session designed for a group of up to 15 corporate Insight professionals who would like to manage their external suppliers in a more strategic way, building effective partnerships and improving long-term effectiveness

How to say no, nicely

TIP120 A 1-hour or 2-hour online team session designed for a group of up to 15 corporate Insight professionals who work in the same organisation who want to learn how to decline stakeholder requests without damaging stakeholder relationships

Developing your knowledge systems

TIP220 A 2-hour online team session designed for a group of up to 15 corporate Insight professionals who work in the same organisation who want to audit their current knowledge management systems and explore ways of getting more from them

Stakeholder mapping

TIP320 A 2-hour online team session designed for a group of up to 15 corporate Insight professionals who work in the same organisation and want to map the current and potential stakeholders, and prioritise relationship development for the team

Estimating Insight ROI

TIP820 A 2-hour online team session designed for a group of up to 15 corporate Insight professionals who work in the same organisation who want to estimate the value of their team's work, plan ahead and make the case for more resources

Introduction to Insight strategy

TIP520 A 2-hour online discussion designed to help equip Insight leaders or leadership groups to develop an effective Insight strategy for their organisation. Available on request, subject to availability, further support hours can also be booked

Insight team workshops

Commercial thinking for Insight

TIP801: a 4-hour online workshop designed for corporate Insight professionals who would like to improve their commercial awareness and estimate the size of the prize. Please contact us to arrange a booking for your Insight team

Consultancy & detective skills

TIP104: a 4-hour online workshop designed for corporate Insight professionals who want to nail the underlying business issue and provide joined-up solutions. Please contact us to arrange a team workshop, we also plan to run open workshops on 10th June and 7th Oct 2025

Developing Insight knowledge

TIP201: Most Insight teams hunt for new data, information, facts and figures. But successful Insight teams aspire to be knowledge farmers, harvesting knowledge from multiple sources. Please contact us to arrange a team workshop, we also plan to run an open workshop on 8th July 2025

Influencing skills for Insight

TIP302: a 4-hour online workshop designed for corporate Insight professionals who would like to improve their ability to develop trusted adviser relationships and influence senior decision-makers. Please contact us to arrange a team workshop, alternatively please register your interest if you...

Behavioural economics for Insight

TIP305: a 4-hour online workshop designed for corporate Insight professionals who would like to know more about behavioural economics and how it can help us to nudge internal stakeholders. Please contact us to arrange a team workshop, we also plan to run open workshop on 3rd July 2025

Communication planning for Insight

TIP402: A communication plan is the first step for all Insight teams who recognise that the way we communicate insights is just as important as the way we generate them. Please contact us to arrange a workshop for your Insight team, alternatively please register your interest if you would like to...

Storytelling skills for Insight

TIP404: a 4-hour online workshop designed for corporate Insight professionals who want to improve their storytelling skills. Please contact us to arrange a booking for your Insight team, we also plan to run an open workshops on Tues 23rd Sept 2025

Visual communication for Insight

TIP405: a 4-hour online workshop designed for corporate Insight professionals who would like to improve their visual communication skills. Please contact us to arrange a team workshop, we also plan to run open workshops on 24th June and 22nd Oct 2025

Aspiring Insight leaders workshop

TIP601: a 4-hour workshop for those who are relatively new to Insight leadership roles or aspire to be leaders one day. What are the main responsibilities of an Insight leader? This workshop is usually run as an open workshop