Insight Management Academy

The IMA is the world's leading authority on transforming corporate Insight teams. We provide our members with inspiration and guidance through:

Advice: for any Insight leader, whether you are new to your role or an experienced director wanting to transform a well-established Insight team

Benchmarking: starting with a free survey to help you understand how your Insight team compares to 150+ others on 32 key aspects of Insight management

Publishing: free 5 Minute Insight emails to challenge your thinking, and an online library of 10-page Insight leader guides to help our members

Training: a comprehensive range of workshops, now including Storytelling, Visual communication, Commercial thinking, and Consultancy skills for Insight teams.

Forums: the IMA's Insight Forum has met in London 60 times over the last 15 years, providing a safe space for the Insight leaders from organisations like McDonalds, Tesco, ebay, Nestle, Aviva, Whitbread and Gymshark to share challenges and hear the IMA's latest thinking. We have also recently launched a new Insight forum in Manchester. The next forum meetings are on 10th June 2020 (London) and 2nd July 2020 (Manchester) on the topic of 'challenges of Insight leadership'.

We offer a range of membership options to suit different organisations. If you would like to find out more about how the IMA can help you to transform your Insight team, click here.

What’s new from the IMA?

Uncertain times, hidden opportunities

There’s never been a more testing time to work in business, but in a year's time we may look back and realise that this period actually represented a hidden opportunity. If you’re an Insight specialist now working from home, how should you make the most of your time?

Next Insight forum in Manchester

The next Insight forum which we had planned to hold in Manchester on Thursday 2nd April will still go ahead but it will now be online - more details coming soon.

Next Insight forum in London

The next all-day meeting of the Insight forum in London will take place at the Amba Hotel, Charing Cross on Wednesday 11th March. The topic is 'creating joined-up insights' and there are a very small number of guest places available so please contact us today if you are interested

Transform your Insight team

If we really want to create Insight-driven organisations, we first have to transform our Insight teams and the role they play. Watch our IMA video to learn more about what we do and why it is so important for Insight leaders.

Members' update, February 2020

It's been a busy few weeks here at the IMA as 2020 has already seen the launch of our new Manchester Insight forum, a new programme of open courses and a partnership at the recent Quirk's event in London.

Can I tell you a story?

We all know that stories are powerful, probably the most widely used and effective communication tool in human history. They have helped whole societies to develop a narrative around how they came to exist and what they are striving to achieve.

Business success is MADE in Insight

If our organisations are to succeed, they need joined-up insights. The IMA's MADE in Insight model underpins the creation of a joined-up story about how consumers in our market become customers of our organisation and create value for it.

Open courses programme 2020

The IMA will be running an exciting new programme of open courses throughout 2020, We will offer corporate members and non-members the opportunity to explore 7 key Insight management topics, before applying them to their own business situation.

How can we nail the business issue?

Most Insight projects go wrong before they have ever started because our analysts and researchers do not nail the underlying business issue. The IMA has a 3-step RED process to help.

The best decade ever for Insight

This new decade will be the best time ever to work in Customer and Market Insight, but are you ready to seize the opportunities ahead? Here's a 4-point plan for this year to help you to turn your company into an Insight-driven organisation this decade.

Quirk's Event London FREE registration

If you work for a corporate Insight team and your employer is a member of the IMA, you can register for FREE for the Quirk's Event in London on 11th - 12th February. The IMA are proud to sponsor the event again after the runaway success of the first event last year.

How can we position Insight for success?

The most effective Insight teams succeed in identifying and occupying an optimal position in the hearts, minds and processes of the wider company. Is your Insight team in any position to guide its organisation? This is the topic for the first Insight Forum in Manchester on 6th February

Join the IMA to share challenges and ideas with some of the most progressive organisations in the UK, Europe and North America

Welcome to the Insight Management Academy

What’s new from the IMA?

Join the IMA to share challenges and ideas with some of the most progressive organisations in the UK, Europe and North America