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Welcome to the Insight Management Academy

Invest in Insight this Summer and make Insight make a difference with the Insight Management Academy

The IMA is the best practice membership organisation which coined the phrase Insight Management, and has helped organisations to drive value from it for 15 years.

We develop and discuss best practice, help organisations to assess their Insight capability, and provide inspiration and guidance to any Insight team which wants to create more value with our benchmarking, training, consultancy and pubications.

If you're an Insight leader in a client-side Insight function, your company can:

  • Register for the free Insight Community to benefit from our regular 5 Minute Insight emails with articles, book reviews, tips & tricks;
  • Participate in the IMA's  Insight Network for the chance to contribute to our research, receive copies of our new best practice reports, and get free advice;
  • Apply for membership of the IMA's Insight Forum, and join ebay, Tesco, M&S and Barclays for quarterly events in London, as well as benchmarking, training, and access to all previous research.

If you're not sure which corporate membership to choose, please contact us to discuss a free 100 day corporate membership trial.

The IMA can also provide standalone benchmarking, training, consultancy and publications to help you make Insight make a difference in your organisation.

What’s new from the IMA?

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Are your Insight communications lost in translation?
We certainly don’t have to be from different sides of the pond to have trouble communicating effectively with each other. Sometimes, within our organisations, communication between Insight teams and their stakeholders can make it feel as though the two parties are speaking different languages!
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Insight and Big Data Report
Our latest best practice report takes an in-depth look at what Insight teams need to do in order to thrive in the era of Big Data. This report will give you a sense of where Big Data is headed, how to extract value from it, and how your Insight team needs to adapt to the key challenges and...
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Insight Knowledge Report
Insight knowledge is the accumulated understanding created by joining the dots across lots of individual Insight projects. This report takes a look at why it's so important, the key challenges Insight teams face, and how they can make its development a priority.
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Successful Insight Management, special report
How do you make Insight make a difference? Successful Insight Management, the guidebook, summarises 15 years of best practice in one special report. This Spring you can receive a free copy as part of a 100 day trial corporate membership.
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How are your influencing tactics?
If you’re watching the World Cup at the moment you’ll hear lots about tactics. A key part of those tactics involves psychology. But how is that relevant to Insight? In the world of influencing, it is psychology that needs to come to the fore, best done through the use of Behavioural Economics.
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Connect with the IMA's Insight Network
Would you like to contribute to, and benefit from, the Insight Management Academy's best practice - wherever you live and work? Members of the IMA's Insight Network can contribute ideas, benchmark their company's Insight capability, and access new reports and free advice.
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Insight Positioning Report
Effective Insight teams succeed in identifying and occupying the optimal position in the minds and processes of the wider organisation. This report takes a look at what that means, the key challenges and how teams can improve their own position to maximum effect.
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True insight requires time for reflection
Make time for reflection. Use your team meetings to develop a common understanding of customers’ value, behaviour, drivers and environment. An Insight team can’t create value unless it agrees on what it knows.
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Insight Strategy and Planning
Insight teams are getting better at generating, managing and communicating insight, but how do you know what sort of Insight team your organisation needs, how to deploy it, and whether you are getting a good return on investment?

Join the Insight Forum or Insight Network to share best practice with the most progressive Insight teams