Are you an Insight professional? Why not sign up to the free IM Community?

Welcome to the Insight Management Academy

The Insight Management Academy is the centre of excellence for insight generation, insight management and insight communication. Our mission is to inspire organisations to gain competitive advantage through insight, and to guide Insight teams to better identify value and drive change in their organisations.

Over the last 12 years the IMA has worked with over 60 leading companies in the UK and around the world to define and develop best practice guidelines, and these form the basis of our publications, benchmarking, training and consultancy services (please click on the icons below to learn more). But the IMA's flagship proposition remains the Insight Management Forum, which provides the leaders of progressive Insight teams with inspiration, thought leadership, support and critical challenge as they seek to transform their teams into world class Insight functions.

If you would like further information then please do not hesitate to contact us.

* Please note that we have recently refreshed our website, so please let us know if you experience any difficulties using it

IMA Red Apostrophe Icon

IM Forum – view here!

IMA Red Apostrophe Icon

IM Training

The IM Training programme enables Insight teams of all sizes to improve their performance.

It is based on the IMA's best practice principles and the practical experience of the IMA's directors.

IMA Red Apostrophe Icon

Best practice reports

Latest report now available!

72-page guide to Insight Strategy & Planning now available to all members of the IM Forum and IM Online. Click here to find out more about membership!

Join the IM Forum to network with the UK's most progressive Insight teams

What’s new from the IMA?

IMA Red Apostrophe Icon
There is no point in generating insight unless your organisation takes note of it and uses it to make better decisions. But how much time does your Insight team spend doing research or analysis relative to the effort it puts into improving its insight communication?
IMA Red Apostrophe Icon
Doing some desk research? Let Google do some of the hard work for you
IMA Red Apostrophe Icon
Excited about your next debrief and want to know how to take it to the next level? Read on...
IMA Red Apostrophe Icon
If your Insight team is going to thrive and survive you cannot play a passive role in determining its future. Here are 3 key steps to give you control
IMA Red Apostrophe Icon
Co-creating content has a number of benefits for insight teams - not least giving stakeholders a direct say in the content that's produced (and thus more likely to share it)
IMA Red Apostrophe Icon
Preparing an insight presentation? This book will inspire you to create one 'worth sharing'