Insight Management Academy

The IMA is the world's leading authority on transforming corporate Insight teams. We provide our members with inspiration, guidance and support through:

Insight forums: meeting since 2005, these provide new ideas and debate for Insight leaders from companies like eBay, Tesco, McDonald's, Coca-Cola and Barclays

Regular advice: for any Insight leader, whether you are new to your role or an experienced director wanting to transform a well-established Insight team

Online learning & publishing: from free 5 Minute Insight emails, to the Transforming Insight book and our library of 40+ online Insight leader guides for members

Capability benchmarking: the Transforming Insight surveys start with with a free assessment tool to benchmark your Insight team relative to 300 others

Team development and support: the Transforming Insight programme includes workshops for Insight teams and consultancy, mentoring and support for Insight leaders

We offer a range of membership options to suit different organisations, and we are always happy to talk to any corporate Insight leader who has the ambition to transform their Insight team. If you would like us to contact you, please click here.

What’s new from the IMA?

Essential Insight

What's the biggest barrier to your Insight team transforming your organisation's performance? Resources? Ambition? Skills? A receptive audience? Or is it that we are far too busy working on important things to focus on the truly essential?

Transforming Insight: book review

"An admirably realistic and aware book that shows an understanding of the current, sometimes messy realities of the modern insights function" - James Wycherley's new book, Transforming Insight, has received a glowing review in the latest edition of Quirk's magazine

New Insight training for America

As part of our Transforming Insight training programme we've recently introduced two new online workshops, at a time to suit our members and supporters in the USA and Canada: Influencing Skills (Weds 16th Jun) and Commercial Thinking (Weds 3rd Nov).

Reassessing the position of Insight

The 31st secret of successful corporate Insight teams is that they optimise their impact by improving their position in the hearts, minds and decision-making processes of their organisations. But how have organisations reassessed their view of Insight during the pandemic? And how can we capitalise?

Transforming Insight: new podcast

To celebrate the launch of the new IMA book, Transforming Insight: the 42 secrets of successful corporate Insight teams, its author, James Wycherley, has been interviewed by NewMR's Ray Poynter. You can listen now for free

You've got to have a system

Where does your Insight team record its findings? Do you have a sophisticated knowledge management system? Or an intranet portal? A shared drive? Or an old file on the floor beneath your desk? Last week the Insight forum discussed knowledge systems, and the ways we can get the best from them

Next online Insight forum

The next online Insight forum will take place on Wednesday 26th May from 10am - 12pm and the main topic of discussion will be Reassessing the position of Insight: how have the last 12m affected our organisations' expectations of Insight, and how have our Insight leaders responded?

Insight forums - together again!

Together again in London and Manchester! For the first time in over a year the IMA's Insight forum will return to London and Manchester this June, allowing senior corporate Insight leaders to meet and share ideas in person. Please let us know if you would like to join us!

Transforming Insight - worldwide!

The IMA's new book is now available worldwide! Transforming Insight: the 42 secrets of successful corporate Insight teams summarises 16 years of learning in a book that has been written for anyone who has the ambition to see Insight make a difference in their organisation

FREE research buyer survey

Are you a buyer or user of market research? If so, please could you help us to create the second wave of a key industry benchmark? The IMA has partnered with ESOMAR and NewMR to develop a deeper understanding of what is changing in the design and use of research

Do you deserve an award?

The Transforming Insight Award, part of the Marketing Research and Insight Excellence Awards powered by Quirk's, will be presented to the research and analysis leader who has done most to improve their organisation's Insight capability

FREE conference for members

As part of our ongoing partnerships with major conference providers, IMA client-side members can claim a free ticket to MRMW North America 2021. Please email info@insight-management for your free registration code

Join us at the Insight forums to share challenges and ideas with some of the best Insight teams in the world

Welcome to the Insight Management Academy

What’s new from the IMA?

Join us at the Insight forums to share challenges and ideas with some of the best Insight teams in the world