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Transforming Insight

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Welcome to the IMA

The Insight Management Academy is the world's leading authority on transforming corporate Insight teams. If you have the ambition to transform your Insight team and create an Insight-driven organisation, please join us!

Getting started: explore 18 years of best practice, summarised in the Transforming Insight book and podcasts, then choose from our range of corporate membership options

Membership benefits: including the UK and US Insight forums, advice, benchmarking and our extensive library of best practice guides and videos

Team development: the Transforming Insight programme includes online workshops, online team support and guidance for Insight leaders

Please contact us for subscriptions, bookings and more information.

What’s new from the IMA?

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Register now for 16th November in Manchester, 23rd November in London, and 30th November online when the IMA will be celebrating 100 Insight forums! Limited guest places available, and please note some dates have changed due to rail strikes.
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Episode 17 of the IMA's Transforming Insight podcast is now available! In this 15-minute episode we look at how successful Insight teams improve their stakeholder relationships. Season 1 can be dowloaded for free
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The Transforming Insight programme runs each term with 11 online open workshops on which you can book individual places for your Insight managers, analysts and researchers. Our workshops are open to members and non-members
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If you have the ambition to transform your Insight team then a corporate membership with the IMA gives you access to everything you need. Based on the personal experience of our expert advisers plus 18 years of best practice discussions at the Insight forums - click here to see more
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'Superglue this book to your desk!' said the book review in ESOMAR's Research World magazine...  You can buy copies of James Wycherley's book direct from the IMA with discounts available on bulk orders of 10 or more books
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Many thanks to everyone who attended one of the IMA's six sessions at the Quirk's London event! It was a pleasure to meet so many corporate Insight leaders who share our ambition to transform their Insight teams

Join us at the Insight forums to share challenges and ideas with some of the best Insight teams in the world