Insight Management Academy

The IMA is the world's leading authority on transforming corporate Insight teams. We provide our members with inspiration and guidance through:

Insight Forum: which has met in London every quarter since 2005. The next meeting will be Wednesday 27th November when we will discuss ways to improve the positioning of Insight - in the hearts, minds and processes of our organisations.

Insight publications: we published our 25th Insight leader guide last week, a 10-page introduction to Insight communication.

Insight training: we provide a range of full-day workshops, now including Storytelling for Insight teams and Visual communication for Insight teams.

Insight benchmarking: which includes a free survey for all Insight leaders who would like to compare their company's Insight capability with other organisations.

Please click here to see our membership options, including our free membership trials.

Additionally all client-side Insight professionals can register for our free Insight community and receive regular 5 Minute Insight emails.

Please note that over the next few days there will be some development work taking place on our website. If members experience problems trying to access content, or non-members would like to contact us, please email info@insight-management.org

What’s new from the IMA?

How can we position Insight for success?

The most effective Insight teams succeed in identifying and occupying an optimal position in the hearts, minds and processes of the wider company. Is your Insight team in any position to guide its organisation? This is the topic for the next Insight Forum meeting in London on 27th November

Does anyone listen to your insights?

As Insight leaders we all know that there is no point doing any analysis or market research unless our insights drive change in our organisations. But we are not communication professionals, so how can we think more creatively to get our messages across?

How can we nail the business issue?

Most Insight projects go wrong before they have ever started because our analysts and researchers do not nail the underlying business issue. The IMA has a 3-step RED process to help.

Members' update, September 2019

A quick update on recent IMA research, publications, training and events, including our recent focus on Insight communication, storytelling and visualisation. For more information please email info@insight-management.org

A tale of two cities

The ESOMAR Congress in Edinburgh and the Insight Forum in London provided a rare opportunity to a review the shape and health of our Insight profession. Companies now spend $80bn a year on Insight, and the future is bright, but only if we focus on the right things.

How can we nudge internal decision-makers?

One of our favourite books this summer was Richard Shotton's The Choice Factory. Richard's focus is on understanding the biases which influence consumer choices, but the IMA is just as interested in the biases which affect internal decision-makers' choices.

How can we introverts thrive in an extrovert world?

Many of the working practices that have developed in our offices implicitly favour extroverts over introverts, which can be a problem for Insight teams as many of our analysts and researchers are likely to be introverts. How can we Insight leaders help our introverts to thrive?

Members' update, August 2019

A short summary of IMA activity this month, including best practice research on Insight communication, free Insight benchmarking, and 20% discounts on tickets for the ESOMAR Congress in Edinburgh.

Discount for ESOMAR Congress

The IMA is delighted to announce that it is partnering with ESOMAR for their annual Congress, this year to be held in Edinburgh from 8th to 11th September. We are able to offer all members of our Insight Community a 20% discount on tickets.

Next Insight Forum event in London

The next all-day meeting of the Insight Forum will take place at the Amba Hotel, Charing Cross on Wednesday 11th September. The topic will be Insight communication, Insight storytelling and Insight visualisation. Small number of guest places available if you are interested in joining.

What insight do we have on our decision-makers?

Just like a company needs to understand its customers if it’s going to influence their behaviour, so our Insight teams need to understand our internal customers if we’re going to influence their decisions.

Insight team summer school 2019

The IMA's Insight team summer school in London will start with 1-day workshops on three key topics - Insight commerciality, developing stakeholder relationships, and structuring Insight communications. Email training@insight-management.org this week to secure your places

Join the IMA to share challenges and ideas with some of the most progressive organisations in the UK, Europe and North America

Welcome to the Insight Management Academy

What’s new from the IMA?

Join the IMA to share challenges and ideas with some of the most progressive organisations in the UK, Europe and North America