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Transforming Insight

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Welcome to the IMA

The Insight Management Academy is the world's leading authority on transforming corporate Insight teams.

Our vision is to inspire and support every Insight leader to transform the impact of Insight in their organisation.

Getting started: explore 18 years of best practice, summarised in the Transforming Insight book and podcasts, then choose from our range of corporate membership options

Membership benefits: including the Insight forums, Insight network, advice, benchmarking and our extensive online library of best practice guides and videos

Team development: the Transforming Insight programme includes online workshops and masterclasses, coaching and mentoring for leaders and team members

If you have the ambition to transform your Insight team and create an Insight-driven organisation, please contact us!

What’s new from the IMA?

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IMA chief executive, James Wycherley, will be presenting at Quirks Chicago. The IMA has partnered with Quirks since 2019, please come and say hello at Booth 813 if you're attending on 27th & 28th March
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The March Insight forums have started! If you lead a corporate Insight team and would like to explore ways of becoming a more transformational Insight leader in 2024, please click here to find out how to register
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Episode 46 of the Transforming Insight podcast is now available! James is joined by Hazel Nicolson, Associate Director of Insights at Coca-Cola Europacific Partners
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The second Insight forum of the year focused on the work we can do to improve our teams' profile and develop customer instinct. If your organisation is an IMA member and you have a licence for our online library, you can now access 4 new pieces of content
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The first Insight forum of the year focused on the work we can do to define an Insight team's purpose. It was great to see so many of our members take part, and particularly good to welcome some of our new members, including Philips, Prudential, Muller and Virgin Atlantic
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A massive thank you to all 103 Insight leaders who took part in our November Insight forums! Our topic was 'Inspiring our Insight influencers' and it generated lots of discussion and great ideas. New content now available
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The IMA's 2024 calendar of Insight forums and team development options is now available! Across the year, we will provide 15 Insight forums for our members' Insight leaders, and over 20 team development options in our Transforming Insight Programme
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Thanks to the 53 Insight leaders who took part in the October Insight forum! Our topic was 'How can we optimise Insight communication tools and systems?' Please click here to find out more
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The conversation around adoption of generative AI is hard to avoid these days. But what are the threats and opportunities for Insight teams? Please click here to find out more

Join us at the Insight forums to share challenges and ideas with some of the best Insight teams in the world