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Transforming Insight

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Welcome to the IMA

The Insight Management Academy is the world's leading authority on transforming corporate Insight teams. If you have the ambition to transform your Insight team and create an Insight-driven organisation, please join us!

Getting started: explore 18 years of best practice, summarised in the Transforming Insight book and podcasts, then choose from our range of corporate membership options

Membership benefits: including the UK and US Insight forums, advice, benchmarking and our extensive library of best practice guides and videos

Team development: the Transforming Insight programme includes online workshops, online team support and guidance for Insight leaders

Please contact us for subscriptions, bookings and more information.

What’s new from the IMA?

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The second episode of Season 2 of the Transforming Insight podcast is now available! You can now download all 10 episodes from Season 1 from Apple, Amazon, Google, Spotify or from the IMA's own podcast page
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Registration for the next Insight forums is now open, including the UK and US online forums on 12th October, and our London and Manchester forums in November when we'll be celebrating 100 Insight forums! You can register here
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The Transforming Insight programme runs each term with 11 online open workshops on which you can book individual places for your Insight managers, analysts and researchers. Our workshops are open to members and non-members
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If you have the ambition to transform your Insight team then a corporate membership with the IMA gives you access to everything you need. Based on the personal experience of our expert advisers plus 18 years of best practice discussions at the Insight forums - click here to see more
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'Superglue this book to your desk!' said the book review in ESOMAR's Research World magazine...  You can buy copies of James Wycherley's book direct from the IMA with discounts available on bulk orders of 10 or more books
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Many thanks to everyone who attended one of the IMA's six sessions at the Quirk's London event! It was a pleasure to meet so many corporate Insight leaders who share our ambition to transform their Insight teams

Join us at the Insight forums to share challenges and ideas with some of the best Insight teams in the world