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Transforming Insight



Welcome to the IMA

The Insight Management Academy is the world's leading authority on transforming corporate Insight teams. If you have the ambition to transform your Insight team and create an Insight-driven organisation, please join us!

Getting started: explore 18 years of best practice, summarised in the Transforming Insight book and podcasts, then choose from our range of corporate membership options

Membership benefits: including the UK and US Insight forums, advice, benchmarking and our extensive library of best practice guides and videos

Team development: the Transforming Insight programme includes online workshops, online team support and guidance for Insight leaders

Please contact us for subscriptions, bookings and more information.

What’s new from the IMA?

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There will be 24 Insight forums next year, starting on Wednesday 11th January when, through the lens of the new Insight playbook, IMA members and guests will discuss their biggest achievements in 2022 and their ambitions for transforming Insight in 2023
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In preparation for the March Insight forums, the IMA is researching the effectiveness of Insight knowledge systems. If you work for a corporate Insight team and would like to spend 5 minutes completing our survey, we'll give you the chance to win a free open workshop place
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James takes a quick look at the IMA's plans for 2023, including 24 Insight forums, Season 3 of the Transforming Insight podcast, and an expanded menu of workshops and masterclasses for members and non-members
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The Transforming Insight programme runs each term. In 2023 it will include 9 online open workshops for Insight managers, researchers and analysts, and 4 online masterclasses for Insight leaders and leadership groups. All support is delivered online, corporate members receive 33% discount
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Episode 23 of the Transforming Insight podcast is now available. James is joined by Roy Hammond to talk about planning an Insight communication programme
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If you have the ambition to transform your Insight team, then an IMA corporate membership gives you access to everything you need - Insight forums, benchmarking, advice, online content, access to the Insight network and discounted team development

Join us at the Insight forums to share challenges and ideas with some of the best Insight teams in the world