Insight Management Academy

The Insight Management Academy is the world's leading authority on transforming corporate Insight teams.

Our vision is to inspire and support every Insight leader to transform the impact of Insight in their organisation.

Getting started: explore two decades of best practice, summarised in the Transforming Insight book and podcasts, then choose from our range of corporate membership options

Membership benefits: including the Insight forums, Insight network, advice, benchmarking and our extensive online library of best practice guides and videos

Team development: the Transforming Insight programme includes online workshops and masterclasses, coaching and mentoring for leaders and team members

If you have the ambition to transform your Insight team and create an Insight-driven organisation, please contact us!

What’s new from the IMA?

Prioritisation to drive growth

In episode 73 of the Transforming Insight podcast, James talks to Nick Rich, former Insight leader at Carlsberg and founder of Growth Constructors, about the importance of prioritising Insight activity to identify growth opportunities for our organisations

Leading Insight into the future - July forums

In our July Insight forums, we’ll reflect on 20 years of the IMA by looking at how far Insight has come and what the future holds for our teams; how to build strong foundations for the future, the importance of foresight and becoming foresight pioneers

8 great examples of AI in Insight - June forum

Many thanks to all members and guests who contributed to our June online Insight forum, it was a record turnout! There is now a new video and summary available for members in our online library.

Setting Insight priorities - podcast

We all know the 80:20 rule: that 80% of the value of pretty much anything will be generated by only 20% of the things we do. So it stands to reason that selecting the most valuable projects for our teams to work on and allocating the right resource, is going to be critical.

Nurturing partner relationships - podcast

We have a special, extended episode of the Transforming Insight podcast this week! We're continuing our focus on the 4th P of the Insight Leader’s Playbook – P for partnerships - and I'm joined by two fabulous guests, AURA chair Ruth Hinton and MRS President James Endersby

Thanks for connecting in London

Thanks to the 250 Insight professionals who connected with the IMA at Quirk's London!! We promised all corporate Insight professionals 3 free things as a thank you for connecting - a free copy of The Insight Leader's Playbook, a link to the podcast, and a free forum guest place

Registration is now open for our Insight forums in July. Our next forum is on Weds 2nd July on the topic of 'Leading Insight into the future'

Working with Insight's partners - podcast

Episode 70 of the Transforming Insight podcast is now available! Roy Hammond joins James to talk about how we can work more effectively with Insight's internal and external partners

Connect with us at Quirks London

It's Quirk's London, and one of our favourite weeks of the year! This year we'll be running 4 speaker sessions, and James Wycherley will be signing free copies of his new book, so if you're attending the event at the O2 Intercontinental, please come and say hello!

Connecting the dots - May forum

Many thanks to all members and guests who contributed to our May online Insight forum where we discussed 'Connecting the dots'. There is now a new guide, video and 1-page summary available for members in our online library.

What's on leaders' minds? - podcast

It’s episode 69, the last one in season 9, and it’s time to review the topics that we’ve discussed with Insight leaders in our forums and 121s this term. James is joined by Emma and Lisa to look back at the term just gone, and forward to the summer term to come

Supporting our Insight people - podcast

Episode 68 of the Transforming Insight podcast is now available! James talks to Lara Meyer about Insight team stress and burn out, and how we can all support our Insight people. All previous episodes can be downloaded for free

Join us at the Insight forums to share ideas with many of the world's best Insight teams

Welcome to the IMA

What’s new from the IMA?

Join us at the Insight forums to share ideas with many of the world's best Insight teams