Does your company enjoy free 5 Minute Insights?

Click here to receive them

Welcome to the Insight Management Academy

The Insight Management Academy is dedicated to making Insight make a difference.

For 15 years we have been developing and discussing best practice, helping organisations to assess their Insight capability, and providing inspiration and guidance to any Insight team which wants to create more value.

If you are a senior manager in a client-side Insight function and you would like to share your expertise and be inspired by other organisations' best practice,  

  • Join the IMA's free Insight Community so that your company can receive our 5 Minute Insight emails;
  • Participate in the IMA's  Insight Network for the chance to contribute to our research, receive copies of our new best practice reports, and get free advice;
  • Become a member of the IMA's Insight Forum, and join ebay, Tesco, M&S and Barclays for quarterly events in London, as well as benchmarking, team sessions, and access to all previous research.

If you're not sure which membership to choose, please contact us and we can help you to decide which would be the best fit for your Insight team and your organisation.

Please note that membership of the Insight Forum is strictly limited to 40 organisations at any time.

What’s new from the IMA?

IMA Red Apostrophe Icon
Does your organisation practice Sharp thinking or blunt marketing? This is a very important publication for anyone involved in marketing strategy, but also a lively and stimulating read for Insight managers, market researchers and customer analysts.
IMA Red Apostrophe Icon
How do you make Insight make a difference? Successful Insight Management, the guidebook, summarises 15 years of best practice in one special report. It is a must read for all client-side Insight leaders who have the ambition to see Insight recognised as a strategic asset.
IMA Red Apostrophe Icon
Check your bearings before setting sail in 2018. The IMA will now provide Free Insight Benchmarking to any client-side Insight team leader who would like to know how their organisation's Insight capability compares with other companies' best practice.
IMA Red Apostrophe Icon
Join the most progressive Insight leaders in the UK at the IMA's Insight Forum in London. The first event of the year will be on Wednesday 14th March, when we will debate best practice in Insight generation, specifically, how should Insight teams nail the business issue?
IMA Red Apostrophe Icon
Whatever the environment in which Insight teams operate, Insight leadership is critical to the team's ability to make Insight make a difference. But what makes for effective Insight leadership? It's largely about balancing the technical. the managerial and the entrepreneurial aspects of leadership.
IMA Red Apostrophe Icon
We all know that insight only makes a difference when our decision makers take it on board and use it, but how much attention do we give to really understanding our stakeholders? As Insight professionals, we need to do all we can to help them make the right decisions.
IMA Red Apostrophe Icon
Would you like to contribute to, and benefit from, the Insight Management Academy's best practice - wherever you live and work? Members of the IMA's Insight Network can contribute ideas, benchmark their company's Insight capability, and access new reports and free advice.
IMA Red Apostrophe Icon
Where is your Insight team going in 2018? Through its regular interaction with over 500 organisations on 4 continents, the IMA has developed an Insight Roadmap which can guide any leader who would like to transform their organisation’s Insight capability.
IMA Red Apostrophe Icon
Learn how to become an Insight farmer. You might not get the adrenaline rush that you get as a hunter-gatherer, but you will be able to add more value from limited resources if you take this more sustainable Insight farming approach.

Join the Insight Forum or Insight Network to learn from some of the UK's most progressive Insight teams