Insight Management Academy

The IMA is the world's leading authority on transforming corporate Insight teams. We provide our members with inspiration, guidance and support through:

Insight forums: meeting since 2005, these provide thought-leadership and debate for Insight leaders from organisations like Nestle, McDonalds, eBay and John Lewis

Regular advice: for any Insight leader, whether you are new to your role or an experienced director wanting to transform a well-established Insight team

Capability benchmarking: starting with a free survey to help you understand how your Insight team compares to 200 others on 42 key aspects of Insight management

Online learning & publishing: free 5 Minute Insight emails to challenge your thinking, and an online library of 10-page Insight leader guides to help our members

Training and team support: a comprehensive programme of online workshops plus bespoke coaching, mentoring and Insight transformation consultancy

We offer a range of membership options to suit different organisations, and we are always happy to talk to any Insight professional who has the ambition to transform their Insight team. If you would like us to contact you, please click here.

What’s new from the IMA?

Next online Insight forum

The next online Insight forum will take place on Wednesday 3rd February from 10am - 12pm. The main topic of discussion will be how successful Insight teams manage to develop customer knowledge while working from home

Learning from Gandalf

We didn't choose the circumstances in which we had to do our work last year, and we won't be able to control events this year either. But we can all make a decision about how we will use the time that we are given. Will you choose to be proactive and create an Insight-driven organisation?

Transforming Insight in 2021

Throughout 2021, the IMA will provide inspiration for Insight leaders, guidance for their teams, and support for all who work in corporate Insight roles. Here are the key dates for our Insight forums and Transforming Insight online workshops

Transforming Insight - new book!

The IMA's new book is now available! Transforming Insight: the 42 secrets of successful corporate Insight teams summarises 16 years of learning in a book that has been written for anyone who has the ambition to see Insight make a difference in their organisation

Transforming Insight in America

In 2021 we will provide a comprehensive range of services that can support you if you have the ambition to create an Insight-driven organization. For the first time, we will provide key training at a time designed to suit our members and supporters in America

Insight in the spotlight

If we are to take advantage of Insight's moment in the spotlight and create Insight-driven organisations that base all their key decisions on well-evidenced, deep-rooted customer and market knowledge, we need a proper plan for 2021

How good is your Insight team?

If now is the time of year when your managers are asking you to review the individual performance of your colleagues, let us spare a few minutes to reflect on the collective capability of our Insight teams. You can use the IMA's free benchmarking survey

New membership brochure

If you are considering investing in your Customer Insight capability, please check out the IMA's new services and membership brochure - affordable options available for all corporate Insight leaders and their teams

Lies, damned lies, and statistics

Do you worry that in an era of fake news, the use of data to solve problems is getting a bad reputation and that many people's instinctive reaction to the latest headlines now echoes Mark Twain's famous line: "There are three kinds of lies: lies, damned lies, and statistics"?

Transforming Insight programme

The IMA has launched a new Transforming Insight programme, a series of online workshops for corporate Insight professionals. Both members and non-members can book individual places, however our corporate members may receive a number of free or discounted places

How has Insight leadership changed?

If you lead a corporate Insight team, how have you approached your role during lockdown? Have you prioritised the same tasks as before? Have you adopted new habits and changed your focus? Have you made explicit decisions about how you spend your time? And what does this say about you?

How can we develop foresight?

How can your Insight team produce foresight? What are the key challenges? Have these become greater or less important over recent months? If you believe that foresight should be a priority for your Insight team, there are 5 key principles that you should consider

Join the IMA to share challenges and ideas with some of the most progressive organisations in the UK, Europe and North America

Welcome to the Insight Management Academy

What’s new from the IMA?

Join the IMA to share challenges and ideas with some of the most progressive organisations in the UK, Europe and North America