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Welcome to the Insight Management Academy

The IMA is the world's leading authority on transforming corporate Insight teams.

We provide our members with inspiration and guidance through conversations, benchmarking, training, consultancy and publications.

If you're an Insight leader in a corporate Insight function your organisation can join the IMA, selecting the membership level which is best for your company:

  • Sign up for a FREE Community membership to benefit from our regular 5 Minute Insight emails with articles, book reviews, tips & tricks;
  • Register your interest in a new Digital membership - available from early 2019 - to gain exclusive access to premium best practice content online, with new guides published every month;
  • Join the IMA as Network members so that you can talk to us regularly about your Insight management challenges, contribute to our research, receive copies of our new best practice reports and free advice;
  • Apply to become Forum members and join an elite group of 40 Insight leaders from companies like ebay, McDonald's, Nestle and Barclays for quarterly events in London, plus unlimited access to online content.

Forum membership includes a full range of benchmarking services and team training workshops, but these can also be requested as extra services with other memberships.

If you're not sure which corporate membership to choose, please contact us to discuss a free 60 day corporate membership trial.

What’s new from the IMA?

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Clever analysts, incisive researchers, creative Insight managers... these people can bring joy to working in an Insight team and unlock a world of potential for organisations who want to use customer and market understanding to improve business performance. But how many Insight teams have a plan...
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Every Insight team needs to build a commercial foundation for its research and analysis. Without this, it cannot provide its organisation with a joined up understanding of how customers, markets and internal factors combine to produce sustainable profits.
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If you work in a corporate Insight team and want it to transform your company, then you need a comprehensive plan to make that happen. Fewer than 1 in 6 big companies have an Insight strategy today, so what does a good one look like?
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Has there ever been a better time to work in Insight? If you work in a corporate Insight team, do you skip into the office every morning? Unfortunately, many Insight leaders do not feel quite so positive, so what can we all do to seize our opportunities this year?
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Are Insight teams prepared for an increasingly agile, event-reactive approach to company management? The Insight team cannot be directly involved in every decision made, therefore the IMA advocates broader dissemination of knowledge and understanding to empower decision makers and drive change.
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The 56th meeting of the IMA's Insight Forum in London focused on our Insight people. In particular we discussed the importance of developing an Insight perspective, identifying the most useful skills and attributes, and our members top tips for recruitment.
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A great insight badly communicated sinks without trace, a good insight brilliantly communicated spreads like wildfire. A conference organised by Vox Pops International asked senior Insight leaders how video can help us to communicate insights more effectively.
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Thanks to everyone who attended one of the four IMA sessions at Quirk's London! What did we learn from the Insight leaders at Aviva, Marks & Spencer, Sport England and Spire Healthcare?
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Companies invest in Insight, Research and Analysis functions in order to improve their performance. This report has been written for any senior leader who would like derive more commercial value from customer and market data, but is not sure how to make that happen.

Join the Insight Forum or Insight Network to share best practice with the most progressive Insight teams