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Transforming Insight

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Transforming Insight with the IMA

Would your organisation be more successful if its big decisions were framed by market, consumer, customer and commercial insights?

Could your Insight team learn from others that demonstrate more impact in their organisation?

As an Insight leader, do you struggle to spend enough time and energy working on your team rather than in it?

The Insight Management Academy's vision is to inspire, guide and support every Insight leader to transform the impact of Insight.

We work with senior managers on their Insight leader's playbook, and provide a package of support that includes the Insight forums, network, online library, advice, benchmarking, team development, books and podcasts.

If you have the ambition to transform your Insight team and create an Insight-driven organisation, please contact us!

What’s new from the IMA?

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An exciting new opportunity has arisen to work for the IMA! We are hiring a Customer & Content Co-ordinator to support us in delivering all our key services and content to members. Take a look at our role profile here to find out more.
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In Episode 86 of the Transforming Insight podcast, James talks to Eddie O’Brien, Senior Director, Global Customer Insight and Experience at Sage to find out how his team are beginning to reimagine the role of the corporate Insight professional.
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In our March Insight forums, we discuss what personal impact means and why it is important, the benefits of focusing on it for Insight leaders and team members, and tips on two aspects of developing our personal impact: personal brand and personal presence.
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Registration is now open for our March Insight forums on Wed 18 Mar in Manchester, Wed 25th Mar in London, and Thurs 26th March online. We'll discuss the best ways to increase corporate Insight professionals' personal impact
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Many thanks to all members and guests who contributed to our February online Insight forum. There is now a new video, guide and summary available for members in our online library.
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How often are you invited into the room when big decisions are being made? And how easy do you find it to make such an impression when you're there that you’re invited back? If you would like to do better with either, you probably need to increase your personal impact.
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This week on the Transforming Insight podcast, it’s my pleasure to welcome Rhea Fox, one of a relatively small group of Insight leaders who have been promoted into roles outside Insight, giving her a great perspective on the way in which Insight should work with the wider business
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I’m delighted to announce the launch of a new season of the Transforming Insight podcast! It’s our 12 season, and we have lots of great content designed to inspire, guide and support everyone who leads, works in, or works with, a corporate Insight team
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Our 2026 online open workshop dates are now available for all core development topics. Available to both IMA members and non-members, now is a great opportunity to join other like-minded Insight professionals in your 2026 learning!
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If your organisation has a corporate membership with the IMA, we'll give you a 33% discount on all modules in the IMA's Transforming Insight programme, and now Aura members who are not yet a member of the IMA, can receive a 20% discount!
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We begin Season 12 of the Transforming Insight podcast with Episode 83: Leading Insight in 2026. Whether you feel optimistic or worried about the year ahead, Insight leaders increase their chances of increasing Insight's impact by writing their own playbook
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Many thanks to all members and guests who contributed to our January Insight forum. There is now a new video and summary available for members in our online library.

Join us at the Insight forums to share ideas with many of the world's best Insight teams