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Welcome to the Insight Management Academy

The IMA is the world's leading authority on transforming corporate Insight teams. We provide our members with inspiration, guidance and support through:

Insight forums: meeting since 2005, these provide new ideas and debate for Insight leaders from companies like eBay, Tesco, McDonald's, Coca-Cola and Barclays

Regular advice: for any Insight leader, whether you are new to your role or an experienced director wanting to transform a well-established Insight team

Online learning & publishing: from free 5 Minute Insight emails, to the Transforming Insight book and our library of 40+ online Insight leader guides for members

Capability benchmarking: the Transforming Insight surveys start with a free assessment tool to benchmark your Insight team relative to 300 others 

Team development: the Transforming Insight programme includes workshops and coaching for Insight teams and mentoring and support for Insight leaders

We offer a range of membership options to suit different organisations, and we are always happy to talk to any corporate Insight leader who has the ambition to transform their Insight team.

Please click here to contact us.

What’s new from the IMA?

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Happy new year to all our members and supporters! If you lead a corporate Insight team we'd like to wish you all the very best for making Insight make a difference this year! Here's how we can support you this year and some key dates for your diaries
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The first online forum of the year is on Wednesday 19th January, 10am-12pm, and the topic will be 'Prioritising Insight team work and time'. Please register if you are the senior Insight leader representing an IMA member or if you're interested in joinin
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The next London Insight forum will take place on Wednesday 2nd March from 10am to 4pm. More details coming soon!
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The next Manchester Insight forum will take place on Wednesday 9th March from 10am to 4pm. More details coming soon!
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A massive thank you to all the Insight leaders who have taken part in our forums and all the Insight professionals who have participated in our workshops in 2021! We have published a list of 15 Insight forums and 24 open workshops for 2022 and registration is now open for the January term
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Thank you to our members who have shared their ideas, challenges and experiences of transforming Insight in their organsitions at Quirk's this year. Particular thanks to Dan Penny from Springer Nature, Sarah Jousiffe from Sky, Tim Steere from Leeds Building Society and Adam Gitlin from the Co-op
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This month the Insight forum met in London for the first time in 18 months, and our topic for the day was 'Leading Insight into the future'. In this article we examine the first of 4 topic areas - how Insight team has changed over the last 18 months
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The Quirk's Event is back in London! Europe's premier Insight and market research conference returns to the O2 Intercontinental on Wednesday 13th and Thursday 14th on October, client-side Insight professionals can purchase tickets for £149 but IMA members are entitled to free tickets whilst places...
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It's the start of a new academic year, and I'm delighted to share the IMA's new programme of support for Insight leaders and their teams. Insight forums for leaders, the Transforming Insight programme of 15 team development options, and publications and advice for all who want to make Insight teams...
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Last year the IMA brought out its first book, Transforming Insight: the 42 secrets of successful corporate Insight teams. There are very few other books written about corporate Insight departments, but there are plenty of books written about different topics from which we can learn
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Last week the Insight forum met online and forty members and guests from organisations as diverse as Amazon, Barclays, British Gas, Carnival, Kraft-Heinz, McDonald's and Vodafone discussed their priorities for the next six months. I provided six summer suggestions to help all Insight leaders
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IMA chief executive James Wycherley's new book has received another glowing review, this time in Research World, published by global Insight and Research association ESOMAR. Jack Miles recommends that every Insight professional glues a copy to their desk!

Join us at the Insight forums to share challenges and ideas with some of the best Insight teams in the world