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Insights

 

Welcome to the Insight Management Academy

The IMA is the world's leading authority on transforming corporate Insight teams. We provide our members with inspiration, guidance and support through:

Insight forums: meeting since 2005, these provide new ideas and debate for Insight leaders from companies like eBay, Tesco, McDonald's, Coca-Cola and Barclays

Regular advice: for any Insight leader, whether you are new to your role or an experienced director wanting to transform a well-established Insight team

Online learning & publishing: from free 5 Minute Insight emails, to the Transforming Insight book and our library of 40+ online Insight leader guides for members

Capability benchmarking: the Transforming Insight surveys start with with a free assessment tool to benchmark your Insight team relative to 300 others 

Team development and support: the Transforming Insight programme includes workshops for Insight teams and consultancy, mentoring and support for Insight leaders

We offer a range of membership options to suit different organisations, and we are always happy to talk to any corporate Insight leader who has the ambition to transform their Insight team. If you would like us to contact you, please click here.

What’s new from the IMA?

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Quirk's Media have just announced an extension to this year's Marketing Research and Insight Excellence Awards to Wednesday 4th August. There is no charge for nominations from client-side Insight teams, so please consider nominating your Insight leader
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Registration is now open for the next London Insight forum which will meet on Wednesday 8th September to discuss 'Leading Insight into the future'. There will be no suppliers present, just senior corporate Insight leaders, with the IMA's Tier 1 and Tier 2 members being given priority access
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Registration is now open for the next Manchester Insight forum which will meet on Wednesday 22nd September to discuss 'Leading Insight into the future'. There will be no suppliers present, just senior corporate Insight leaders, with the IMA's Tier 1 and Tier 2 members being given priority access
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The next online Insight forum will take place on Wednesday 29th September from 10am - 12pm. The main topic of discussion will be 'Leading Insight into the future'. There will be no suppliers present, just corporate Insight leaders representing the IMA's members and guests
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Last week the Insight forum met online and forty members and guests from organisations as diverse as Amazon, Barclays, British Gas, Carnival, Kraft-Heinz, McDonald's and Vodafone discussed their priorities for the next six months. I provided six summer suggestions to help all Insight leaders
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IMA chief executive James Wycherley's new book has received another glowing review, this time in Research World, published by global Insight and Research association ESOMAR. Jack Miles recommends that every Insight professional glues a copy to their desk!
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What's the biggest barrier to your Insight team transforming your organisation's performance? Resources? Ambition? Skills? A receptive audience? Or is it that we are far too busy working on important things to focus on the truly essential?
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"An admirably realistic and aware book that shows an understanding of the current, sometimes messy realities of the modern insights function" - James Wycherley's new book, Transforming Insight, has received a glowing review in the latest edition of Quirk's magazine
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As part of our Transforming Insight training programme we've recently introduced two new online workshops, at a time to suit our members and supporters in the USA and Canada: Influencing Skills (Weds 16th Jun) and Commercial Thinking (Weds 3rd Nov).
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The 31st secret of successful corporate Insight teams is that they optimise their impact by improving their position in the hearts, minds and decision-making processes of their organisations. But how have organisations reassessed their view of Insight during the pandemic? And how can we capitalise?
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To celebrate the launch of the new IMA book, Transforming Insight: the 42 secrets of successful corporate Insight teams, its author, James Wycherley, has been interviewed by NewMR's Ray Poynter. You can listen now for free
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Where does your Insight team record its findings? Do you have a sophisticated knowledge management system? Or an intranet portal? A shared drive? Or an old file on the floor beneath your desk? Last week the Insight forum discussed knowledge systems, and the ways we can get the best from them

Join us at the Insight forums to share challenges and ideas with some of the best Insight teams in the world