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Welcome to the Insight Management Academy

The IMA is the world's leading authority on transforming corporate Insight teams. We provide our members with inspiration and guidance through conversations, benchmarking, training, consultancy and publications.

All client-side Insight professionals can register for our free Insight Community and receive regular 5 Minute Insight emails. However, if your company really has the ambition to tranform your Insight team, we would be delighted to welcome you as corporate members:

  • Digital membership is new for 2019, and provides free benchmarking and access to our growing library of 10-page Insight leader guides;
  • Network membership enables you to share your Insight management challenges with the IMA and ask our consultants and other members for advice;
  • Forum membership gives you a seat at our flagship full-day events in London alongside eBay, McDonald's, Nestle, Tesco and 40 other leading organisations.

Forum membership includes a full range of team training workshops, but these can also be requested as extra services with other memberships.

If you're not sure which corporate membership to choose, please contact us and we can arrange a free 60 day membership trial.

What’s new from the IMA?

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As Insight leaders we all know that there is no point doing any analysis or market research unless our insights drive change in our organisations. But we are not communication professionals, so how can we think more creatively to get our messages across?
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The IMA is delighted to announce that it is partnering with ESOMAR for their annual Congress, this year to be held in Edinburgh from 8th to 11th September. We are able to offer all members of our Insight Community a 20% discount on tickets.
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Many of the working practices that have developed in our offices implicitly favour extroverts over introverts, which can be a problem for Insight teams as many of our analysts and researchers are likely to be introverts. How can we Insight leaders help our introverts to thrive?
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The next all-day meeting of the Insight Forum will take place at the Amba Hotel, Charing Cross on Wednesday 11th September. The topic will be Insight communication, Insight storytelling and Insight visualisation. Small number of guest places available if you are interested in joining.
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Just like a company needs to understand its customers if it’s going to influence their behaviour, so our Insight teams need to understand our internal customers if we’re going to influence their decisions. 
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The IMA's Insight team summer school in London will start with 1-day workshops on three key topics - Insight commerciality, developing stakeholder relationships, and structuring Insight communications. Email training@insight-management.org this week to secure your places
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Just how high do you want to climb? And what does this mean for your ambition for Insight? And for the role it could play in your company's future success? Ambition is not something often discussed in Insight circles, but it's worth taking some time out this summer to reflect on it.
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There's no point doing any customer analysis or market research unless it drives change. But this only happens if our Insight specialists develop their influencing skills. What do the most successful Insight teams do to make this happen?
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Does your company have a comprehensive worldview which accurately reflects fundamental truths about its relationships with customers? Or is your Insight team on a mission to fight devastating ignorance and provide senior decision-makers with an Insight perspective?
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Clever analysts, incisive researchers, creative Insight managers... these people can bring joy to working in an Insight team and unlock a world of potential for organisations who want to use customer and market understanding to improve business performance. But how many Insight teams have a plan...
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Every Insight team needs to build a commercial foundation for its research and analysis. Without this, it cannot provide its organisation with a joined up understanding of how customers, markets and internal factors combine to produce sustainable profits.
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If you work in a corporate Insight team and want it to transform your company, then you need a comprehensive plan to make that happen. Fewer than 1 in 6 big companies have an Insight strategy today, so what does a good one look like?

Join the IMA to share challenges and ideas with some of the most progressive organisations in the UK, Europe and North America