Insight Management Academy

The IMA is the world's leading authority on transforming corporate Insight teams. We provide our members with inspiration, guidance and support through:

Insight forums: meeting since 2005, these provide new ideas and debate for Insight leaders from companies like eBay, Tesco, McDonald's, Coca-Cola and Barclays

Regular advice: for any Insight leader, whether you are new to your role or an experienced director wanting to transform a well-established Insight team

Online learning & publishing: from free 5 Minute Insight emails, to the Transforming Insight book and our library of 40+ online Insight leader guides for members

Capability benchmarking: the Transforming Insight surveys start with a free assessment tool to benchmark your Insight team relative to 300 others

Team development: the Transforming Insight programme includes workshops and coaching for Insight teams and mentoring and support for Insight leaders

We offer a range of membership options to suit different organisations, and we are always happy to talk to any corporate Insight leader who has the ambition to transform their Insight team.

Please click here to contact us.

What’s new from the IMA?

Next online Insight forum

The next online Insight forum will take place on Wednesday 3rd November from 10am - 12pm. The main topic of discussion will be 'Lessons from Quirk's London'. There will be no suppliers present, just corporate Insight leaders representing the IMA's members. Would you like to join us?

Next London Insight forum

Registration is now open for the next London Insight forum which will meet on Wednesday 17th November to discuss 'the Value of Insight'. There will be no suppliers present, just senior corporate Insight leaders, with the IMA's members being given priority access

Next Manchester Insight forum

Registration is now open for the next Manchester Insight forum which will meet on Wednesday 24th November to discuss 'the Value of Insight'. There will be no suppliers present, just senior corporate Insight leaders, with the IMA's members being given priority access

Thank you from Quirk's

Thank you to our members who have shared their ideas, challenges and experiences of transforming Insight in their organsitions at Quirk's this year. Particular thanks to Dan Penny from Springer Nature, Sarah Jousiffe from Sky, Tim Steere from Leeds Building Society and Adam Gitlin from the Co-op

New activity for Insight teams

This month the Insight forum met in London for the first time in 18 months, and our topic for the day was 'Leading Insight into the future'. In this article we examine the first of 4 topic areas - how Insight team has changed over the last 18 months

Quirks London is back!

The Quirk's Event is back in London! Europe's premier Insight and market research conference returns to the O2 Intercontinental on Wednesday 13th and Thursday 14th on October, client-side Insight professionals can purchase tickets for £149 but IMA members are entitled to free tickets whilst places...

New term, new programme!

It's the start of a new academic year, and I'm delighted to share the IMA's new programme of support for Insight leaders and their teams. Insight forums for leaders, the Transforming Insight programme of 15 team development options, and publications and advice for all who want to make Insight teams...

Transforming Insight book club

Last year the IMA brought out its first book, Transforming Insight: the 42 secrets of successful corporate Insight teams. There are very few other books written about corporate Insight departments, but there are plenty of books written about different topics from which we can learn

Six summer suggestions

Last week the Insight forum met online and forty members and guests from organisations as diverse as Amazon, Barclays, British Gas, Carnival, Kraft-Heinz, McDonald's and Vodafone discussed their priorities for the next six months. I provided six summer suggestions to help all Insight leaders

Transforming Insight: Research World

IMA chief executive James Wycherley's new book has received another glowing review, this time in Research World, published by global Insight and Research association ESOMAR. Jack Miles recommends that every Insight professional glues a copy to their desk!

Essential Insight

What's the biggest barrier to your Insight team transforming your organisation's performance? Resources? Ambition? Skills? A receptive audience? Or is it that we are far too busy working on important things to focus on the truly essential?

Transforming Insight: Quirk's magazine

"An admirably realistic and aware book that shows an understanding of the current, sometimes messy realities of the modern insights function" - James Wycherley's new book, Transforming Insight, has received a glowing review in the latest edition of Quirk's magazine

Join us at the Insight forums to share challenges and ideas with some of the best Insight teams in the world

Welcome to the Insight Management Academy

What’s new from the IMA?

Join us at the Insight forums to share challenges and ideas with some of the best Insight teams in the world