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Insights

 

Welcome to the Insight Management Academy

The IMA is the world's leading authority on transforming corporate Insight teams. We provide our members with inspiration, guidance and support through:

Insight forums: meeting since 2005, these provide new ideas and debate for Insight leaders from companies like eBay, Tesco, McDonald's, Coca-Cola and Barclays

Regular advice: for any Insight leader, whether you are new to your role or an experienced director wanting to transform a well-established Insight team

Online learning & publishing: from free 5 Minute Insight emails, to the Transforming Insight book and our library of 40+ online Insight leader guides for members

Capability benchmarking: the Transforming Insight surveys start with with a free assessment tool to benchmark your Insight team relative to 300 others 

Team development: the Transforming Insight programme includes workshops and coaching for Insight teams and mentoring and support for Insight leaders

We offer a range of membership options to suit different organisations, and we are always happy to talk to any corporate Insight leader who has the ambition to transform their Insight team.

Please click here to contact us.

What’s new from the IMA?

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New activity for Insight teams
This month the Insight forum met in London for the first time in 18 months, and our topic for the day was 'Leading Insight into the future'. In this article we examine the first of 4 topic areas - how Insight team has changed over the last 18 months
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Quirks London is back!
The Quirk's Event is back in London! Europe's premier Insight and market research conference returns to the O2 Intercontinental on Wednesday 13th and Thursday 14th on October, client-side Insight professionals can purchase tickets for £149 but IMA members are entitled to free tickets whilst places...
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New term, new programme!
It's the start of a new academic year, and I'm delighted to share the IMA's new programme of support for Insight leaders and their teams. Insight forums for leaders, the Transforming Insight programme of 15 team development options, and publications and advice for all who want to make Insight teams...
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Next London Insight forum
Registration is now open for the next London Insight forum which will meet on Wednesday 8th September to discuss 'Leading Insight into the future'. There will be no suppliers present, just senior corporate Insight leaders, with the IMA's Tier 1 and Tier 2 members being given priority access
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Transforming Insight book club
Last year the IMA brought out its first book, Transforming Insight: the 42 secrets of successful corporate Insight teams. There are very few other books written about corporate Insight departments, but there are plenty of books written about different topics from which we can learn
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Next Manchester Insight forum
Registration is now open for the next Manchester Insight forum which will meet on Wednesday 22nd September to discuss 'Leading Insight into the future'. There will be no suppliers present, just senior corporate Insight leaders, with the IMA's Tier 1 and Tier 2 members being given priority access
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Next online Insight forum
The next online Insight forum will take place on Wednesday 29th September from 10am - 12pm. The main topic of discussion will be 'Leading Insight into the future'. There will be no suppliers present, just corporate Insight leaders representing the IMA's members. Would you like to join us?
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Six summer suggestions
Last week the Insight forum met online and forty members and guests from organisations as diverse as Amazon, Barclays, British Gas, Carnival, Kraft-Heinz, McDonald's and Vodafone discussed their priorities for the next six months. I provided six summer suggestions to help all Insight leaders
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Transforming Insight: Research World
IMA chief executive James Wycherley's new book has received another glowing review, this time in Research World, published by global Insight and Research association ESOMAR. Jack Miles recommends that every Insight professional glues a copy to their desk!
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Essential Insight
What's the biggest barrier to your Insight team transforming your organisation's performance? Resources? Ambition? Skills? A receptive audience? Or is it that we are far too busy working on important things to focus on the truly essential?
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Transforming Insight: Quirk's magazine
"An admirably realistic and aware book that shows an understanding of the current, sometimes messy realities of the modern insights function" - James Wycherley's new book, Transforming Insight, has received a glowing review in the latest edition of Quirk's magazine
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New Insight training for America
As part of our Transforming Insight training programme we've recently introduced two new online workshops, at a time to suit our members and supporters in the USA and Canada: Influencing Skills (Weds 16th Jun) and Commercial Thinking (Weds 3rd Nov).

Join us at the Insight forums to share challenges and ideas with some of the best Insight teams in the world