Insight Management Academy

The IMA is the world's leading authority on transforming corporate Insight teams. We provide our members with inspiration and guidance through:

Insight forums: meeting since 2005, these provide thought-leadership and debate for Insight leaders from organisations like Nestle, McDonalds, eBay and John Lewis

Regular advice: for any Insight leader, whether you are new to your role or an experienced director wanting to transform a well-established Insight team

Capability benchmarking: starting with a free survey to help you understand how your Insight team compares to 200 others on 42 key aspects of Insight management

Online learning & publishing: free 5 Minute Insight emails to challenge your thinking, and an online library of 10-page Insight leader guides to help our members

Training and team support: a comprehensive programme of online workshops plus bespoke coaching, mentoring and Insight transformation consultancy

We offer a range of membership options to suit different organisations, and we are always happy to talk to any Insight professional who has the ambition to transform their Insight team. If you would like us to contact you, please click here.

What’s new from the IMA?

How good is your Insight team?

If now is the time of year when your managers are asking you to review the individual performance of your colleagues, let us spare a few minutes to reflect on the collective capability of our Insight teams. You can use the IMA's free benchmarking survey

New membership brochure

If you are considering investing in your Customer Insight capability, please check out the IMA's new services and membership brochure - affordable options available for all corporate Insight leaders and their teams

Online Insight forums

Next online Insight forum: Wednesday 9th December - Transforming Insight this year and next - many members report that covid-19 has put Insight in the spotlight, are our Insight teams in a good place to meet the challenge? Please contact us if you lead an Insight team and would like to join

Lies, damned lies, and statistics

Do you worry that in an era of fake news, the use of data to solve problems is getting a bad reputation and that many people's instinctive reaction to the latest headlines now echoes Mark Twain's famous line: "There are three kinds of lies: lies, damned lies, and statistics"?

Transforming Insight programme

The IMA has launched a new Transforming Insight programme, a series of online workshops for corporate Insight professionals. Both members and non-members can book individual places, however our corporate members may receive a number of free or discounted places

How has Insight leadership changed?

If you lead a corporate Insight team, how have you approached your role during lockdown? Have you prioritised the same tasks as before? Have you adopted new habits and changed your focus? Have you made explicit decisions about how you spend your time? And what does this say about you?

How can we develop foresight?

How can your Insight team produce foresight? What are the key challenges? Have these become greater or less important over recent months? If you believe that foresight should be a priority for your Insight team, there are 5 key principles that you should consider

Flexible support for Tier 1 members

Today we're announcing a range of changes to our Tier 1 membership benefits including up to 30 open course places on our webinars or up to 20 hours of dedicated support - or a combination of the two! We hope this will help Tier 1 members to embed key behaviours, mindsets and understanding

Members' update, summer 2020

All our corporate Insight teams are findings themselves in the spotlight this summer. How can we adapt to new circumstances whilst remaining true to key principles? There are some great examples we can learn from, so here are the latest ways of keeping up to speed with best practice

Are you monitoring the right metrics?

Whether your company has been grounded throughout the lockdown or has done its best to stay airborne during the stormy weather, it needs its Insight team more than ever before to act as its pilot. But we cannot help our organisations to navigate safely unless we have our eye on the right metrics

Are you right on the money?

Many of our companies are struggling, some are bouncing back, and a few are already flying. But they all need Insight more than ever before, so let’s show them the value we can add to the commercial decisions they have to make. Is your Insight right on the money?

In search of the real why

Do you understand why you make the decisions that you make? How well does your organisation understand why its customers make their choices? If we don't understand the real why we will never be able to predict what consumers will do next

Join the IMA to share challenges and ideas with some of the most progressive organisations in the UK, Europe and North America

Welcome to the Insight Management Academy

What’s new from the IMA?

Join the IMA to share challenges and ideas with some of the most progressive organisations in the UK, Europe and North America