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Welcome to the Insight Management Academy

Invest in Insight this Autumn and make Insight make a difference with the Insight Management Academy

The IMA is the best practice membership organisation which coined the phrase Insight Management, and has helped organisations to drive value from it for 15 years.

We develop and discuss best practice, help organisations to assess their Insight capability, and provide inspiration and guidance to any Insight team which wants to create more value with our benchmarking, training, consultancy and publications.

If you're an Insight leader in a client-side Insight function, your company can:

  • Register for the free Insight Community to benefit from our regular 5 Minute Insight emails with articles, book reviews, tips & tricks;
  • Participate in the IMA's  Insight Network for the chance to contribute to our research, receive copies of our new best practice reports, and get free advice;
  • Apply for membership of the IMA's Insight Forum, and join ebay, Asda, Nestle and Barclays for quarterly events in London, as well as benchmarking, training, and access to all previous research.

If you're not sure which corporate membership to choose, please contact us to discuss a free 100 day corporate membership trial.

The IMA can also provide standalone benchmarking, training, consultancy and publications to help you make Insight make a difference in your organisation.

What’s new from the IMA?

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Are you telling good Insight stories?
A good story sticks. We understand it, we remember it, and we can retell it later. If we believe it’s true, we might even change our behaviour. How can we use a storytelling approach to make our Insight communications stick in the minds of our decision makers?
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Connect with the IMA's Insight Network
Would you like to contribute to, and benefit from, the Insight Management Academy's best practice - wherever you live and work? Members of the IMA's Insight Network can contribute ideas, benchmark their company's Insight capability, and access new reports and free advice.
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How much is your Insight worth?
How often do we hear an Insight professional talk about how much revenue they generated this year? We firmly believe that with a pragmatic and intuitive approach to assessing the impact of Insight, it is possible to put a figure to how much value good Insight generates.
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IMA members' update, September 2018
A quick summary of the latest best practice research, published reports and Forum event. Please contact us if you would like more information about free corporate membership trials.
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Who's afraid of the big bad strategy?
Does the challenge of developing an effective strategy for Insight seem daunting? Might it be easier than we think? Developing a strategy can help us off the proverbial hamster wheel, and it can also be critical to motivating and inspiring our teams to deliver greater value.
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12th September 2018 - developing Insight strategy
Customer Insight has the potential to transform any organisation's performance, but first our organisations need to transform their Customer Insight. Developing a strategy for how Insight can make a difference in your company may seem daunting, but members have shared some great tips.
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Does bigger mean better for Insight teams?
It is often said that beauty comes in all shapes and sizes and the same can be said for Insight teams. The latest IMA research reveals that larger Insight teams rank slightly higher for overall capability than smaller teams, but larger teams are not better at everything.
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Join the IMA's Insight Forum in London
Join the most progressive Insight leaders in the UK at the IMA's Insight Forum in London. The fourth event of the year will be on Wednesday 28th November, when we will debate the practicalities of Insight Commcerciality and how to go about realising the value identified by Insight.
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The Network Always Wins
We are all operating in a rapidly changing environment and organisations need to stay ahead of the game to succeed.  In his book ‘The Network Always Wins’, Peter Hinssen asks how your business can keep up in this accelerating, fragmenting and ever-changing world.  Hinssen’s book will encourage you...

Join the Insight Forum or Insight Network to share best practice with the most progressive Insight teams