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Welcome to the Insight Management Academy

Invest in Insight this Autumn and make Insight make a difference with the Insight Management Academy

The IMA is the best practice membership organisation which coined the phrase Insight Management, and has helped organisations to drive value from it for 15 years.

We develop and discuss best practice, help organisations to assess their Insight capability, and provide inspiration and guidance to any Insight team which wants to create more value with our benchmarking, training, consultancy and publications.

If you're an Insight leader in a client-side Insight function, your company can:

  • Register for the free Insight Community to benefit from our regular 5 Minute Insight emails with articles, book reviews, tips & tricks;
  • Participate in the IMA's  Insight Network for the chance to contribute to our research, receive copies of our new best practice reports, and get free advice;
  • Apply for membership of the IMA's Insight Forum, and join ebay, Asda, Nestle and Barclays for quarterly events in London, as well as benchmarking, training, and access to all previous research.

If you're not sure which corporate membership to choose, please contact us to discuss a free 100 day corporate membership trial.

The IMA can also provide standalone benchmarking, training, consultancy and publications to help you make Insight make a difference in your organisation.

What’s new from the IMA?

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Companies need Insight for commercial success
It’s time that we changed the way that Insight teams think about commerciality. The learning developed by an Insight team is just as integral to the whole concept of commerciality as the spreadsheets kept by Finance or the operational processes developed by product, sourcing and sales teams.
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IMA members' update, November 2018
A quick round up of the IMA's activity this month, including our research into Insight Commerciality, the 55th meeting of the Insight Forum in London, and our new report, How to develop a successful Insight strategy.
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28th November 2018 - developing Insight for commercial success
The 55th meeting of the Insight Forum in London was our most popular event yet, with with a room full of senior Insight leaders determined to crack the question of how Insight can be developed for commercial success.
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Who needs a strategy for Insight?
Customer and Market Insight has the potential to transform an organisation’s performance, but only one in six large organisations has a comprehensive Insight strategy. If you want your company’s performance to be transformed by Insight, how does your company need to transform its Insight function?
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How do you place a value on doing the right thing?
Financial value for public sector and non-for-profit objectives is a tricky one for many organisations. It is often politically sensitive. So, if you’re an Insight team within a public sector or not-for-profit organisation, where do you start?
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Join the IMA's Insight Forum in London
Join the most progressive Insight leaders in the UK at the IMA's Insight Forum in London. The fourth event of the year will be on Wednesday 28th November, when we will debate the practicalities of Insight Commcerciality and how to go about realising the value identified by Insight.
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Insight Knowledge Report
Insight knowledge is the accumulated understanding created by joining the dots across lots of individual Insight projects. This report takes a look at why it's so important, the key challenges Insight teams face, and how they can make its development a priority.
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IMA members' update, October 2018
New best practice research, a new report, a forthcoming event on Insight commerciality, and a reminder about key member benefits - read our round up of the latest news from the Insight Management Academy
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Are you telling good Insight stories?
A good story sticks. We understand it, we remember it, and we can retell it later. If we believe it’s true, we might even change our behaviour. How can we use a storytelling approach to make our Insight communications stick in the minds of our decision makers?

Join the Insight Forum or Insight Network to share best practice with the most progressive Insight teams