Insight Management Academy

The IMA is the world's leading authority on transforming corporate Insight teams. We provide our members with inspiration, guidance and support through:

Insight forums: meeting since 2005, these provide thought-leadership and debate for Insight leaders from organisations like Nestle, McDonalds, eBay and John Lewis

Regular advice: for any Insight leader, whether you are new to your role or an experienced director wanting to transform a well-established Insight team

Capability benchmarking: starting with a free survey to help you understand how your Insight team compares to 300 others on 42 key aspects of Insight management

Online learning & publishing: free 5 Minute Insight emails to challenge your thinking, and an online library of 10-page Insight leader guides to help our members

Training and team support: a comprehensive programme of online workshops plus bespoke coaching, mentoring and Insight transformation consultancy

We offer a range of membership options to suit different organisations, and we are always happy to talk to any Insight professional who has the ambition to transform their Insight team. If you would like us to contact you, please click here.

What’s new from the IMA?

I think you're on mute!

To drive change we need to devote as much time and effort to influencing decision-makers as we do to generating new insights. If we don't, it's like joining a Zoom or Teams call and getting frustrated when nobody listens to us. And then realising that we're on mute

FREE conferences for IMA members

As part of our ongoing partnerships with major conference providers, IMA client-side members can claim a free ticket to two major events this term, the 2021 Quirk's Event Virtual - Global, and Qual360

Next online Insight forum

The next online Insight forum will take place on Wednesday 10th March from 10am - 12pm. The main topic of discussion will be how successful Insight teams manage to influence decision-makers whilst working from home

The value of Insight

This year we are launching a new challenge called the Value of Insight and inviting members to select an Insight manager who can represent their organisation. The representatives will form a cross-sector group and work together as a project team to caculate an Insight ROI

Cultivating customer knowledge

The first Insight forum of 2021 and, despite the adverse conditions, many of our most progressive Insight teams are planting the seeds of customer knowledge now so that they can provide agile advice throughout the seasons

Learning from Gandalf

We didn't choose the circumstances in which we had to do our work last year, and we won't be able to control events this year either. But we can all make a decision about how we will use the time that we are given

Transforming Insight in 2021

Throughout 2021, the IMA will provide inspiration for Insight leaders, guidance for their teams, and support for all who work in corporate Insight roles. Here are the key dates for our Insight forums and Transforming Insight online workshops

Transforming Insight - new book!

The IMA's new book is now available! Transforming Insight: the 42 secrets of successful corporate Insight teams summarises 16 years of learning in a book that has been written for anyone who has the ambition to see Insight make a difference in their organisation

Transforming Insight in America

In 2021 we will provide a comprehensive range of services that can support you if you have the ambition to create an Insight-driven organization. For the first time, we will provide key training at a time designed to suit our members and supporters in America

Insight in the spotlight

If we are to take advantage of Insight's moment in the spotlight and create Insight-driven organisations that base all their key decisions on well-evidenced, deep-rooted customer and market knowledge, we need a proper plan for 2021

How good is your Insight team?

If now is the time of year when your managers are asking you to review the individual performance of your colleagues, let us spare a few minutes to reflect on the collective capability of our Insight teams. You can use the IMA's free benchmarking survey

New membership brochure

If you are considering investing in your Customer Insight capability, please check out the IMA's new services and membership brochure - affordable options available for all corporate Insight leaders and their teams

Join the IMA to share challenges and ideas with some of the most progressive organisations in the UK, Europe and North America

Welcome to the Insight Management Academy

What’s new from the IMA?

Join the IMA to share challenges and ideas with some of the most progressive organisations in the UK, Europe and North America