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Welcome to the Insight Management Academy

Invest in Insight this Autumn and make Insight make a difference with the Insight Management Academy

The IMA is the best practice membership organisation which coined the phrase Insight Management, and has helped organisations to drive value from it for 15 years.

We develop and discuss best practice, help organisations to assess their Insight capability, and provide inspiration and guidance to any Insight team which wants to create more value with our benchmarking, training, consultancy and publications.

If you're an Insight leader in a client-side Insight function, your company can:

  • Register for the free Insight Community to benefit from our regular 5 Minute Insight emails with articles, book reviews, tips & tricks;
  • Participate in the IMA's  Insight Network for the chance to contribute to our research, receive copies of our new best practice reports, and get free advice;
  • Apply for membership of the IMA's Insight Forum, and join ebay, Asda, Nestle and Barclays for quarterly events in London, as well as benchmarking, training, and access to all previous research.

If you're not sure which corporate membership to choose, please contact us to discuss a free 100 day corporate membership trial.

The IMA can also provide standalone benchmarking, training, consultancy and publications to help you make Insight make a difference in your organisation.

What’s new from the IMA?

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How do you place a value on doing the right thing?
Financial value for public sector and non-for-profit objectives is a tricky one for many organisations. It is often politically sensitive. So, if you’re an Insight team within a public sector or not-for-profit organisation, where do you start?
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How to develop a successful Insight strategy - New Report
If you want Customer Insight to transform your organisation's performance, your organisation will first need to transform its Customer Insight. Many believe that developing a successful strategy for Insight is difficult, but this best practice report will give you step by step guidance.
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Join the IMA's Insight Forum in London
Join the most progressive Insight leaders in the UK at the IMA's Insight Forum in London. The fourth event of the year will be on Wednesday 28th November, when we will debate the practicalities of Insight Commcerciality and how to go about realising the value identified by Insight.
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Insight Knowledge Report
Insight knowledge is the accumulated understanding created by joining the dots across lots of individual Insight projects. This report takes a look at why it's so important, the key challenges Insight teams face, and how they can make its development a priority.
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IMA members' update, October 2018
New best practice research, a new report, a forthcoming event on Insight commerciality, and a reminder about key member benefits - read our round up of the latest news from the Insight Management Academy
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Are you telling good Insight stories?
A good story sticks. We understand it, we remember it, and we can retell it later. If we believe it’s true, we might even change our behaviour. How can we use a storytelling approach to make our Insight communications stick in the minds of our decision makers?
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Connect with the IMA's Insight Network
Would you like to contribute to, and benefit from, the Insight Management Academy's best practice - wherever you live and work? Members of the IMA's Insight Network can contribute ideas, benchmark their company's Insight capability, and access new reports and free advice.
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How much is your Insight worth?
How often do we hear an Insight professional talk about how much revenue they generated this year? We firmly believe that with a pragmatic and intuitive approach to assessing the impact of Insight, it is possible to put a figure to how much value good Insight generates.
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IMA members' update, September 2018
A quick summary of the latest best practice research, published reports and Forum event. Please contact us if you would like more information about free corporate membership trials.

Join the Insight Forum or Insight Network to share best practice with the most progressive Insight teams