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Welcome to the Insight Management Academy

The Insight Management Academy is the centre of excellence for insight generation, insight management and insight communication. Our mission is

  • to inspire organisations to gain competitive advantage through insight, and
  • to guide Insight teams to better identify value and drive change in their organisations.

We provide consultancy, training, benchmarking and best practice research to help Insight teams all over the world to work more effectively.

The IMA's flagship membership proposition is the UK-based Insight Management Forum, which provides the leaders of progressive Insight teams with inspiration, thought leadership, support and critical challenge as they seek to transform their teams into world class Insight functions.

But if you work for an organisation outside the UK, or if your company has a limited budget to invest in Insight, you can now gain access to the IMA's best practice research through an online membership. Please click here for details.

If you would like further information about our services, or if you would like to speak to one of our experts about your company's challenges, then please do not hesitate to contact us.

* Please note that we have recently refreshed our website, so please let us know if you experience any difficulties using it

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IM Forum – view here!

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IM Training

The IM Training programme enables Insight teams of all sizes to improve their performance.

It is based on the IMA's best practice principles and the practical experience of the IMA's directors.

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Best practice reports

Latest report now available!

72-page guide to Insight Strategy & Planning now available to all members of the IM Forum and IM Online. Click here to find out more about membership.

Join the IM Forum to network with the UK's most progressive Insight teams

What’s new from the IMA?

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Creating a demand for your insights leads to more powerful connections with decision makers. In this article, Caroline Florence, The Insight Narrator, looks at how to frame content and suggests 3 key ways to help B2B content go viral within your organisation
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Applying the 'KonMari' method to your Insight communications will allow your message to take centre stage. Julia Joskey shows you how to declutter your data visualisations. Identify and discard the elements that are getting in the way and let your data stand out
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There is no point in generating insight unless your organisation takes note of it and uses it to make better decisions. But how much time does your Insight team spend doing research or analysis relative to the effort it puts into improving its insight communication?
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Doing some desk research? Let Google do some of the hard work for you
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Excited about your next debrief and want to know how to take it to the next level? Read on...
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If your Insight team is going to thrive and survive you cannot play a passive role in determining its future. Here are 3 key steps to give you control