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Transforming Insight

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Transforming Insight with the IMA

Would your organisation be more successful if its big decisions were framed by market, consumer, customer and commercial insights?

Could your Insight team learn from others that demonstrate more impact in their organisation?

As an Insight leader, do you struggle to spend enough time and energy working on your team rather than in it?

The Insight Management Academy's vision is to inspire, guide and support every Insight leader to transform the impact of Insight.

We work with senior managers on their Insight leader's playbook, and provide a package of support that includes the Insight forums, network, online library, advice, benchmarking, team development, books and podcasts.

If you have the ambition to transform your Insight team and create an Insight-driven organisation, please contact us!

What’s new from the IMA?

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Many thanks to all members and guests who contributed to our February online Insight forum. There is now a new video, guide and summary available for members in our online library.
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How often are you invited into the room when big decisions are being made? And how easy do you find it to make such an impression when you're there that you’re invited back? If you would like to do better with either, you probably need to increase your personal impact.
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This week on the Transforming Insight podcast, it’s my pleasure to welcome a very special guest. Rhea Fox led Insight teams at organisations as diverse as ebay and Aviva, before going on to a...
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I’m delighted to announce the launch of a new season of the Transforming Insight podcast! It’s our 12 season, and we have lots of great content designed to inspire, guide and support everyone who leads, works in, or works with, a corporate Insight team
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Our 2026 online open workshop dates are now available for all core development topics. Available to both IMA members and non-members, now is a great opportunity to join other like-minded Insight professionals in your 2026 learning!
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If your organisation has a corporate membership with the IMA, we'll give you a 33% discount on all modules in the IMA's Transforming Insight programme, and now Aura members who are not yet a member of the IMA, can receive a 20% discount!
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We begin Season 12 of the Transforming Insight podcast with Episode 83: Leading Insight in 2026. Whether you feel optimistic or worried about the year ahead, Insight leaders increase their chances of increasing Insight's impact by writing their own playbook
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Many thanks to all members and guests who contributed to our January Insight forum. There is now a new video and summary available for members in our online library.
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If you work in a corporate Insight team, you don't need me to tell you these are interesting times, with wonderful opportunities but also great uncertainty. If we work together we can shape the future of Insight, and the IMA can support you
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As the IMA team are busy working behind the scenes to develop a fresh new set of topics for our 2026 forums, we wanted to give you a taster of what's to come in Term 1.
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Many thanks to all the Insight leaders who took part in our Insight forums and contributed to our best practice work this term. We've published 12 new videos, guides, videos & 1-page summaries for members to view in the online library.
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Episode 82 of the Transforming Insight podcast is now out and it's our Christmas roundtable. Lisa Dutton and Emma Jones join me to talk about the hot topics discussed with members at recent Insight forums, and the IMA's best practice focus for the next few months.

Join us at the Insight forums to share ideas with many of the world's best Insight teams