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Transforming Insight

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Welcome to the IMA

The Insight Management Academy is the world's leading authority on transforming corporate Insight teams.

Our vision is to inspire and support every Insight leader to transform the impact of Insight in their organisation.

Getting started: explore two decades of best practice, summarised in the Transforming Insight book and podcasts, then choose from our range of corporate membership options

Membership benefits: including the Insight forums, Insight network, advice, benchmarking and our extensive online library of best practice guides and videos

Team development: the Transforming Insight programme includes online workshops and masterclasses, coaching and mentoring for leaders and team members

If you have the ambition to transform your Insight team and create an Insight-driven organisation, please contact us!

What’s new from the IMA?

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This week on the Transforming Insight podcast, it’s my pleasure to welcome a very special guest. Rhea Fox led Insight teams at organisations as diverse as ebay and Aviva, before going on to a...
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In our February Insight forum we’ll discuss the current Insight capability landscape, referencing the IMA’s benchmarking data and encouraging leaders to think about their own team's priorities in relation to capabilities, mindset and behaviours for the future.
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I’m delighted to announce the launch of a new season of the Transforming Insight podcast! It’s our 12 season, and we have lots of great content designed to inspire, guide and support everyone who leads, works in, or works with, a corporate Insight team
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Our 2026 online open workshop dates are now available for all core development topics. Available to both IMA members and non-members, now is a great opportunity to join other like-minded Insight professionals in your 2026 learning!
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If your organisation has a corporate membership with the IMA, we'll give you a 33% discount on all modules in the IMA's Transforming Insight programme, and now Aura members who are not yet a member of the IMA, can receive a 20% discount!
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We begin Season 12 of the Transforming Insight podcast with Episode 83: Leading Insight in 2026. Whether you feel optimistic or worried about the year ahead, Insight leaders increase their chances of increasing Insight's impact by writing their own playbook
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Many thanks to all members and guests who contributed to our January Insight forum. There is now a new video and summary available for members in our online library.
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If you work in a corporate Insight team, you don't need me to tell you these are interesting times, with wonderful opportunities but also great uncertainty. If we work together we can shape the future of Insight, and the IMA can support you
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As the IMA team are busy working behind the scenes to develop a fresh new set of topics for our 2026 forums, we wanted to give you a taster of what's to come in Term 1.
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Many thanks to all the Insight leaders who took part in our Insight forums and contributed to our best practice work this term. We've published 12 new videos, guides, videos & 1-page summaries for members to view in the online library.
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Episode 82 of the Transforming Insight podcast is now out and it's our Christmas roundtable. Lisa Dutton and Emma Jones join me to talk about the hot topics discussed with members at recent Insight forums, and the IMA's best practice focus for the next few months.
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Many thanks to all members and guests who contributed to our November Insight forums. There are now 3 new videos, 3 new summaries and 1 guide available for members in our online library.

Join us at the Insight forums to share ideas with many of the world's best Insight teams