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Welcome to the Insight Management Academy

Invest in Insight for 2019 and make Insight make a difference with the Insight Management Academy

The IMA is the best practice membership organisation which coined the phrase Insight Management, and has helped organisations to drive value from it for 15 years.

We develop and discuss best practice, help organisations to assess their Insight capability, and provide inspiration and guidance to any Insight team which wants to create more value with our benchmarking, training, consultancy and publications.

If you're an Insight leader in a client-side Insight function, your company can:

  • Register for the free Insight Community to benefit from our regular 5 Minute Insight emails with articles, book reviews, tips & tricks;
  • Participate in the IMA's  Insight Network for the chance to contribute to our research, receive copies of our new best practice reports, and get free advice;
  • Apply for membership of the IMA's Insight Forum, and join ebay, Asda, Nestle and Barclays for quarterly events in London, as well as benchmarking, training, and access to all previous research.

If you're not sure which corporate membership to choose, please contact us to discuss a free 60 day corporate membership trial.

The IMA can also provide standalone benchmarking, training, consultancy and publications to help you make Insight make a difference in your organisation.

What’s new from the IMA?

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As we all set sail into 2019, the IMA would like to wish all our members a very Happy New Year, and offer you a variety of ways to make your Insight team more effective this year. New for 2019! In just a few weeks, we will be unveiling a new Digital membership.
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Would you like to contribute to, and benefit from, the Insight Management Academy's best practice - wherever you live and work? Sign up for a FREE corporate membership trial today and your company will receive a copy of the IMA's 48-page best practice guidebook, as well as access to benchmarking,...
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If you want Customer Insight to transform your organisation's performance, your organisation will first need to transform its Customer Insight. Many believe that developing a successful strategy for Insight is difficult, but this best practice report will give you step by step guidance.
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It’s time that we changed the way that Insight teams think about commerciality. The learning developed by an Insight team is just as integral to the whole concept of commerciality as the spreadsheets kept by Finance or the operational processes developed by product, sourcing and sales teams.
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The IMA would like to wish all our members a very Happy Christmas, and to offer you a free gift. We are proud to announce that we will sponsor the first Quirk’s Event in Europe, taking place in London in February 2019. IMA members can register now for FREE.
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Join the most progressive Insight leaders in the UK at the IMA's Insight Forum in London. The fourth event of the year will be on Wednesday 28th November, when we will debate the practicalities of Insight Commcerciality and how to go about realising the value identified by Insight.
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To generate new insights, you need to make sense of information and understand the context to which it is relevant. This report focuses on what Insight generation is, why it's important, the challenges and what teams need to do to generate new insights well
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A quick round up of the IMA's activity this month, including our research into Insight Commerciality, the 55th meeting of the Insight Forum in London, and our new report, How to develop a successful Insight strategy.
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Insight knowledge is the accumulated understanding created by joining the dots across lots of individual Insight projects. This report takes a look at why it's so important, the key challenges Insight teams face, and how they can make its development a priority.

Join the Insight Forum or Insight Network to share best practice with the most progressive Insight teams