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Transforming Insight

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Welcome to the IMA

The Insight Management Academy is the world's leading authority on transforming corporate Insight teams.

Our vision is to inspire and support every Insight leader to transform the impact of Insight in their organisation.

Getting started: explore 18 years of best practice, summarised in the Transforming Insight book and podcasts, then choose from our range of corporate membership options

Membership benefits: including the Insight forums, Insight network, advice, benchmarking and our extensive online library of best practice guides and videos

Team development: the Transforming Insight programme includes online workshops and masterclasses, coaching and mentoring for leaders and team members

If you have the ambition to transform your Insight team and create an Insight-driven organisation, please contact us!

What’s new from the IMA?

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Registration is now open for the October and November Insight forums! In October we'll discuss Insight communication tools and systems, and in November we'll explore the world of the Insight influencer
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Now available... James is back with Season 5 of the Transforming Insight podcast! Episode 35? 'It's all about the people'. All 34 episodes from Seasons 1-4 are available here on the IMA website and on all leading podcast platforms
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The conversation around adoption of generative AI is hard to avoid these days. But what are the threats and opportunities for Insight teams? Please click here to find out more
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We're delighted to announce that we have a new addition to our team of advisers, with Debra Walmsley joining the IMA from 6th September. Many of you will have met Debra at Insight forums, and she will combine her IMA work with her current role as Head of Insight & Research at Virgin Atlantic
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It's summer, and before we rush off to find some sunshine, it's time to thank everyone who has taken part in our events so far this year. We have a really great programme for the rest of 2023, so please click here to find out how you can take part!
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Have you visited the IMA's online Insight library? We've been working hard to update our online content and now have over 125 guides, videos and 1-page summaries aimed at helping Insight leaders and teams to transform Insight in their organisations
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Lori Kaplan, VP Audience Insights at National Public Radio of America, will join James, Lisa and Emma from the IMA team at Quirks New York this week. Please come and say hello if you're attending!
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If you have the ambition to transform your Insight team, then an IMA corporate membership gives you access to everything you need - Insight forums, benchmarking, advice, online content, access to the Insight network and discounted team development
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The Transforming Insight programme runs each term. In 2023 it will include 9 online open workshops for Insight managers, researchers and analysts, and 4 online masterclasses for Insight leaders and leadership groups. All support is delivered online, corporate members receive 33% discount

Join us at the Insight forums to share challenges and ideas with some of the best Insight teams in the world