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Insights

 

Welcome to the Insight Management Academy

The IMA is the world's leading authority on transforming corporate Insight teams. We provide our members with inspiration and guidance through:

Insight forums: meeting since 2005, these provide thought-leadership and debate for Insight leaders from organisations like Nestle, McDonalds, eBay and John Lewis

Regular advice: for any Insight leader, whether you are new to your role or an experienced director wanting to transform a well-established Insight team

Capability benchmarking: starting with a free survey to help you understand how your Insight team compares to 200 others on 32 key aspects of Insight management

Online learning & publishing: free 5 Minute Insight emails to challenge your thinking, and an online library of 10-page Insight leader guides to help our members

Training and team support: a comprehensive programme of online workshops plus bespoke coaching, mentoring and Insight transformation consultancy

 

We offer a range of membership options to suit different organisations, and we are always happy to talk to any Insight professional who has the ambition to transform their Insight team. If you would like us to contact you, please click here.

What’s new from the IMA?

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Do you worry that in an era of fake news, the use of data to solve problems is getting a bad reputation and that many people's instinctive reaction to the latest headlines now echoes Mark Twain's famous line: "There are three kinds of lies: lies, damned lies, and statistics"?
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The IMA has launched a new Transforming Insight programme, a series of online workshops for corporate Insight professionals. Both members and non-members can book individual places, however our corporate members may receive a number of free or discounted places
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Next online Insight forum: Wednesday 4th November. We will invite our main contacts at all Tier 1 and Tier 2 member organisations but please contact us if you are interested
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If you lead a corporate Insight team, how have you approached your role during lockdown? Have you prioritised the same tasks as before? Have you adopted new habits and changed your focus? Have you made explicit decisions about how you spend your time? And what does this say about you?
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How can your Insight team produce foresight? What are the key challenges? Have these become greater or less important over recent months? If you believe that foresight should be a priority for your Insight team, there are 5 key principles that you should consider
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Today we're announcing a range of changes to our Tier 1 membership benefits including up to 30 open course places on our webinars or up to 20 hours of dedicated support - or a combination of the two! We hope this will help Tier 1 members to embed key behaviours, mindsets and understanding
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All our corporate Insight teams are findings themselves in the spotlight this summer. How can we adapt to new circumstances whilst remaining true to key principles? There are some great examples we can learn from, so here are the latest ways of keeping up to speed with best practice
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Whether your company has been grounded throughout the lockdown or has done its best to stay airborne during the stormy weather, it needs its Insight team more than ever before to act as its pilot. But we cannot help our organisations to navigate safely unless we have our eye on the right metrics
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Many of our companies are struggling, some are bouncing back, and a few are already flying. But they all need Insight more than ever before, so let’s show them the value we can add to the commercial decisions they have to make. Is your Insight right on the money?
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Do you understand why you make the decisions that you make? How well does your organisation understand why its customers make their choices? If we don't understand the real why we will never be able to predict what consumers will do next
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If we want Insight to transform our organisations' performance, then we first need to transform Insight. If the coronavirus lockdown has disrupted your normal research and analysis activity, could this be an opportunity to think about a strategic plan for your Insight team?
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The coronavirus crisis may represent a moment of evolution for Insight teams, the time when we evolve from being data hunters to the farmers of Insight knowledge. There has never been a greater appetite for us to synthesise everything we know and build a joined-up view across many sources

Join the IMA to share challenges and ideas with some of the most progressive organisations in the UK, Europe and North America