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Transforming Insight

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Welcome to the IMA

The Insight Management Academy is the world's leading authority on transforming corporate Insight teams. If you have the ambition to transform your Insight team and create an Insight-driven organisation, please join us!

Getting started: explore 17 years of best practice, summarised in the Transforming Insight book and podcasts, then choose from our range of corporate membership options

Membership benefits: including the UK and US Insight forums, advice, benchmarking and our extensive library of best practice guides and videos

Team development: the Transforming Insight programme includes online workshops, online team support and guidance for Insight leaders

Please contact us for subscriptions, bookings and more information.

What’s new from the IMA?

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The latest episode of the IMA's Transforming Insight podcast is now available on all leading podcast platforms and from the IMA's Transforming Insight podcast page
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The IMA is proud to partner with Quirk's for the 4th year running and all our corporate members are entitled to FREE tickets while there are spaces available. The IMA's James Wycherley will host a number of 'Transforming Insight at..." interviews with senior leaders
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The next UK online forum is on Wednesday 11th May, 10am-12pm, and the topic will be 'Fuel and friction: how can we influence decision-makers?'. Please register if you are the senior Insight leader representing an IMA member or if you're interested in joining us!
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Following the successful pilot in March, the IMA will roll out a series of online Insight forums for leaders in North America. The next one will be on Wednesday 11th May, 12pm-2pm CST, and the topic will be 'Fuel and friction: how can we influence decision-makers?'
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The next London Insight forum will take place on Wednesday 6th July from 10am to 4pm. Our topic is 'How to plan an Insight communication programme' and we're looking forward to welcoming our members and guests to the Clermont Charing Cross Hotel
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The next Manchester Insight forum will take place on Wednesday 13th July from 10am to 4pm. Our topic is 'How to plan an Insight communication programme' and we're looking forward to welcoming our members and guests to the prestigious Midland Hotel

Join us at the Insight forums to share challenges and ideas with some of the best Insight teams in the world