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Welcome to the Insight Management Academy

Invest in Insight this Summer and make Insight make a difference with the Insight Management Academy!

For 15 years we have been developing and discussing best practice, helping organisations to assess their Insight capability, and providing inspiration and guidance to any Insight team which wants to create more value.

If you are a senior manager in a client-side Insight function and you would like to share your expertise and be inspired by other organisations' best practice, your organisation could:

  • Register for the free Insight Community to benefit from our regular 5 Minute Insight emails with articles, book reviews, tips & tricks;
  • Participate in the IMA's  Insight Network for the chance to contribute to our research, receive copies of our new best practice reports, and get free advice;
  • Apply for membership of the IMA's Insight Forum, and join ebay, Tesco, M&S and Barclays for quarterly events in London, as well as benchmarking, team sessions, and access to all previous research.

If you're not sure which corporate membership to choose, please contact us to discuss a free 100 day corporate membership trial.

The IMA can also provide standalone benchmarking, training, consultancy and publications to help you make Insight make a difference in your organisation.

What’s new from the IMA?

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Effective Insight teams succeed in identifying and occupying the optimal position in the minds and processes of the wider organisation. This report takes a look at what that means, the key challenges and how teams can improve their own position to maximum effect.
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Make time for reflection. Use your team meetings to develop a common understanding of customers’ value, behaviour, drivers and environment. An Insight team can’t create value unless it agrees on what it knows.
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Insight teams are getting better at generating, managing and communicating insight, but how do you know what sort of Insight team your organisation needs, how to deploy it, and whether you are getting a good return on investment?
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Join the most progressive Insight leaders in the UK at the IMA's Insight Forum in London. The third event of the year will be on Wednesday 12th September, when we will debate best practice in Insight Strategy, building on work we have done in the past on Mapping the Battlefield
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Design thinking encourages organisations to focus on the people they're creating for and leads to human-centred products, services, and internal processes. The core of design thinking is to know the questions you need to answer and make sure that solutions are actionable.
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How do you make Insight make a difference? Successful Insight Management, the guidebook, summarises 15 years of best practice in one special report. This Spring you can receive a free copy as part of a 100 day trial corporate membership.
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Would you like to contribute to, and benefit from, the Insight Management Academy's best practice - wherever you live and work? Members of the IMA's Insight Network can contribute ideas, benchmark their company's Insight capability, and access new reports and free advice.
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Insight knowledge is the accumulated understanding created by joining the dots across lots of individual Insight projects. This report takes a look at why it's so important, the key challenges Insight teams face, and how they can make its development a priority.
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Progressive Insight teams say that they are on a journey from the model of a remote service team, to a much closer business partnership model with their key stakeholders or decision makers. Best practice is to aim at becoming trusted advisers to the senior decision makers in your organisation.

Join the Insight Forum or Insight Network to share best practice with the most progressive Insight teams