Click here for FREE

Transforming Insight



Welcome to the IMA

The Insight Management Academy is the world's leading authority on transforming corporate Insight teams. If you have the ambition to transform your Insight team and create an Insight-driven organisation, please join us!

Getting started: explore 18 years of best practice, summarised in the Transforming Insight book and podcasts, then choose from our range of corporate membership options

Membership benefits: including the UK and US Insight forums, advice, benchmarking and our extensive library of best practice guides and videos

Team development: the Transforming Insight programme includes online workshops, online team support and guidance for Insight leaders

Please contact us for subscriptions, bookings and more information.

What’s new from the IMA?

IMA Red Apostrophe Icon
The next set of Insight forums will be on Wednesday 7th June, when Lisa and James will be lead discussions on 'Following up with confidence' and 'Measuring Insight team success'
IMA Red Apostrophe Icon
Season 4 of the Transforming Insight podcast is underway! You can download all episodes here or from your favourite podcast provider
IMA Red Apostrophe Icon
The Transforming Insight programme runs each term. In 2023 it will include 9 online open workshops for Insight managers, researchers and analysts, and 4 online masterclasses for Insight leaders and leadership groups. All support is delivered online, corporate members receive 33% discount
IMA Red Apostrophe Icon
The IMA will host 6 speaker sessions at Quirks London on 3rd and 4th May, including exclusive interviews with Insight leaders from Carlsberg, TfL, Coca-Cola Europacific Partners and Deliveroo
IMA Red Apostrophe Icon
IMA chief executive James Wycherley will be presenting twice at Quirks Chicago, so please come and say hello if you're attending the event. James will be on stage in Room 2 at 10.30 on Monday, and again in Room 1 at 9am on Tuesday
IMA Red Apostrophe Icon
James takes a quick look at the IMA's plans for 2023, including 24 Insight forums, Season 3 of the Transforming Insight podcast, and an expanded menu of workshops and masterclasses for members and non-members

Join us at the Insight forums to share challenges and ideas with some of the best Insight teams in the world