Insight Management Academy

Invest in Insight this Spring and make Insight make a difference with the Insight Management Academy!

For 15 years we have been developing and discussing best practice, helping organisations to assess their Insight capability, and providing inspiration and guidance to any Insight team which wants to create more value.

If you are a senior manager in a client-side Insight function and you would like to share your expertise and be inspired by other organisations' best practice, your organisation could:

Register for the free Insight Community so that you can benefit from our regular 5 Minute Insight emails with articles, book reviews, tips & tricks;
Participate in the IMA's Insight Network for the chance to contribute to our research, receive copies of our new best practice reports, and get free advice;
Become a member of the IMA's Insight Forum, and join ebay, Tesco, M&S and Barclays for quarterly events in London, as well as benchmarking, team sessions, and access to all previous research.

If you're not sure which corporate membership to choose, please contact us to discuss a free 100 day corporate membership trial.

The IMA can also provide standalone benchmarking, training, consultancy and publications to help you make Insight make a difference in your organisation.

What’s new from the IMA?

Successful Insight Management, special report

How do you make Insight make a difference? Successful Insight Management, the guidebook, summarises 15 years of best practice in one special report. This Spring you can receive a free copy as part of a 100 day trial corporate membership.

Connect with the IMA's Insight Network

Would you like to contribute to, and benefit from, the Insight Management Academy's best practice - wherever you live and work? Members of the IMA's Insight Network can contribute ideas, benchmark their company's Insight capability, and access new reports and free advice.

Insight Positioning Report

Effective Insight teams succeed in identifying and occupying the optimal position in the minds and processes of the wider organisation. This report takes a look at what that means, the key challenges and how teams can improve their own position to maximum effect.

Insight Knowledge Report

Insight Knowledge is the accumulated understanding created by joining the dots across lots of individual Insight projects. This report takes a look at why it's so important, the key challenges Insight teams face, and how they can make its development a priority.

What sort of relationships do you have with decision makers?

Progressive Insight teams say that they are on a journey from the model of a remote service team, to a much closer business partnership model with their key stakeholders or decision makers. Best practice is to aim at becoming trusted advisers to the senior decision makers in your organisation.

Join the IMA's Insight Forum in London

Join the most progressive Insight leaders in the UK at the IMA's Insight Forum in London. The second event of the year will be on Wednesday 13th June, when we will debate best practice in Insight generation, specifically, successful approaches to solving business issues

Insight Management to Influence Decision Makers Report

There is no point generating insight if it does not influence decisions. But Insight teams are often better at generating insight than persuading senior people to use it. So what does best practice look like if you want to improve your team's effectiveness?

Does your organisation nurture Insight?

Does your organisation really have Insight, or does it merely have a large and varied collection of individual insights from countless different insight projects? Why creating a curated overview is the most valuable Insight work you can do.

Insight and Behavioural Economics

This Insight and Behavioural Economics report explains the power of Behavioural Economics, how to apply it to influence behaviour and what action Insight teams need to take to embed its use.

Join the Insight Forum or Insight Network to share best practice with the most progressive Insight teams

Welcome to the Insight Management Academy

What’s new from the IMA?

Join the Insight Forum or Insight Network to share best practice with the most progressive Insight teams