If you lead, or aspire to lead, a corporate Insight team, you have one of the best jobs in the world.
I’m serious!
Think about your organisation in its market and the benefits it provides to its customers. Then think how much better its products and services could be, and how many more customers it could serve.
Organisations can only make sustainable, profitable changes if they take better decisions. Not just on occasion, but across the board, when senior managers get together to discuss strategy, new product development, new delivery channels, new service enhancements, pricing, marketing and customer communications.
These decisions need to be based on individual insights and on big-picture, joined-up customer knowledge.
But we all know that if we want Insight to transform our organisations and their performance, we first have to transform our Insight teams and their impact.
For 20 years, leaders have met at the Insight forums to discuss how we might move our teams from being reactive, service providers, to proactive shapers of big strategic decisions.
But it’s one thing to observe what successful Insight teams do, and imagine the benefit our organisation might feel if our own team played a more prominent role. It’s quite another to find the time, energy and inspiration to lead that transformation.
The reality is that most of us could work seven days a week just responding to emails, running our current research projects, answering database queries, agreeing priorities with stakeholders. Then changing our plans as new issues emerge.
If we want to work on our Insight teams rather than just in them, I think senior managers need to write their own Insight leader’s playbook.
The over-arching theme of our Transforming Insight podcast this year will be what this playbook might look like, and the 9 critical aspects we should all address.
Please listen to find out more!
Transforming Insight podcast
The Transforming Insight podcast was launched in 2022 and has now been downloaded over 15,000 times.
Our largest audiences have been in the UK, USA and Germany, but we have listeners in 63 countries, from Mexico to Malaysia, South Africa to the Seychelles. We're so grateful for all the support!
If you have the ambition to transform your Insight team and its impact in your organisation, please tune in!
We explore the 42 secrets of successful corporate Insight teams, as summarised in the Transforming Insight book, but also talk to many of the senior Insight leaders at organisations like Carnival, Carlsberg, Card Factory, Google, Nestle and Sainsbury's who have put these ideas into practice.
Throughout 2025, we'll explore the Insight leader's playbook and how it can help us all become more transformational Insight leaders.
Please send us your feedback! We welcome all suggestions for how we can make it more inspiring and relevant to the challenges that you face.
James, Lisa & Emma