It's episode 73 of the Transforming Insight podcast this week, and we're continuing our focus on Insight team prioritisation, the 5th P in the Insight Leader's Playbook.
IMA members and regular podcast listeners will be familiar with my obsession with removing the dividing line between Insight teams’ focus on markets, consumers and customers, and the rest of our organisations’ focus on sales, revenue and profit.
This week I'm joined by Nick Rich, former Insight leader at Carlsberg and InterContinental Hotels Group, and now the founder of a new business called Growth Constructors that seeks to provide organisations with tools that enable them to find sustainable growth through Insight.
Together, we discuss how Insight teams can move from being reactive service providers to proactive strategic voices, gaining more agency in their roles by making essential choices about how to allocate time and resources to focus on commercial growth.
Nick has also played the lead role in co-ordinating a joint IMA, MRS and AURA initiative in the UK, the ClientSight 2025 survey. Launched this week, it looks at corporate Insight professionals’ views of Insight, their careers, their future in the sector, and how we all need to develop our skills and capabilities.
The results reveal a gap between the value that Insight teams seek to add, and the value they feel is placed on Insight by their organisations, and an understandable desire to gain more attention from senior people and a greater voice in strategic decisions.
Finally, we address the critical role of embedding commercial prioritisation within Insight teams to drive organisational success. We both believe in linking insights to commercial objectives, in providing new team members with an immersion in commercial factors as part of their induction, and, conversely, in an Insight team helping the rest of its organisation to be more commercial in its thinking.
Please listen to find out more!
James Wycherley
Chief Executive, IMA