Quirk's Event London FREE registration

If you work for a corporate Insight team and your employer is a member of the IMA, you can register for FREE for the Quirk's Event in London on 11th - 12th February.

First launched five years ago in New York, the Quirk’s Event is the largest and top ranked Insight show in the United States, and following the success of the first Quirk's Event in London in 2019, the IMA are proud to sponsor the event again this year. Just like in 2019, it will take place at the InterContinental O2, right on the bank of the River Thames and overlooking Canary Wharf.

The Quirk's Event London will be a 2-day experience designed for corporate Research and Insight professionals.  Centred around a large interactive exhibition hall with 85+ exhibitors, the event includes a wealth of high-quality educational sessions and many hours of learning, as well as great networking opportunities for everyone involved in Insight.

We would like to invite all of our members to register for FREE while there is still availability, and we will share a 100% discount code in an email to our main contacts this week. If you would like to register straight away, please contact us.

IMA lounge access

As well as free access to both days of the event, IMA members are also entitled to VIP access to the IMA lounge situated on the 1st floor of the O2 InterContinental. So if you would like to get away from the hubbub of the exhibition hall and catch up on emails or network with other Insight leaders, please feel free to relax in the IMA lounge whenever you like.

First speakers announced

If you would like to hear how other Insight leaders are transforming their Insight teams, there will be 4 opportunities to hear from IMA members in conversation on stage with James Wycherley, the IMA's CEO. These will include:

Transforming Insight at Waitrose & Partners, with Clare Gough, Head of Insight

Transforming Insight at Legal & General, with Charlotte May, Group Head of Customer Research

Please come and talk to us at the event, either in the IMA lounge or at our exhibition stand. And please remember to register while there are still places available!