If you work in a corporate Insight team, you don't need me to tell you these are interesting times...
On the one hand we have never had so much demand for research, analysis and joined-up insights; on the other, many team are experiencing restructures, headcount cuts, budget freezes and losing experienced Insight professionals.
There will be massive opportunities available through AI, but the politics of AI will cause uncertanty about jobs in research and analysis, and many are feeling aprehensive.
At Quirk's events this year I've encouraged Insight leaders to step up and lead Insight into the future, because if we don't who will? And what will be the implications for evidence-based, critically-analysed insight for decisions in our organisations?
But we don't have to face this challenge on our own, we can work together to shape the future of Insight.
Here's how the IMA can inspire and support you and your colleagues to do just that, and the 3 free things we are offering to corporate Insight leaders who would like to find out more about IMA membership.
James Wycherley
Chief Executive, IMA