What's Insight's role in modern marketing?

This week on the Transforming Insight podcast, it’s my pleasure to welcome a very special guest.

Rhea Fox led Insight teams at organisations as diverse as eBay and Aviva, before going on to a series of senior roles in marketing and digital.

She is now Marketing Director at Moonpig Gift Experiences, making her one of a relatively small group of Insight leaders who have been promoted into roles outside Insight, giving her a great perspective on the way in which Insight does and should work with the wider business.

  • How does Rhea look back now on her career leading and transforming Insight teams?
  • How does she feel Insight should contribute to marketing going forward?
  • What are the implications for Insight transformation and capability development?
  • And how, in her view, does AI play a role in changing the eco-system for both marketing and Insight?

Please tune in to find out!

 

James Wycherley

Host of the Transforming Insight podcast

Chief Executive, IMA