An introduction to successful Insight management

Hot off the press!

The very first Insight leader guide to be published, this is an introduction to the many ways in which the most progressive corporate Insight teams have made themselves effective.

Based on conversations with over 200 major organisations since the IMA's Insight Forum was launched in 2005, this guide sets out the great opportunity now available for corporate Insight teams - and the reasons why taking advantage of that opportunity is not always easy.

It then introduces the IMA's Insight Roadmap, and the 8 territories which we believe that all ambitious Insight leaders should explore.

This is recommended reading for anyone who works in a corporate Insight, Research or Analysis team and who wants to see Insight make a bigger difference in their organisation.

To read this guide

If your organisation has Forum, Network or Digital membership of the IMA and you are are signed in, you can download the guide from the link displayed below.

If your employer is not yet a member, please contact us if you are interested.