How to create joined-up Insight - guide

Good business decisions are MADE in Insight

If our organisations are to perform well and make good business decisions, they need Insight teams to produce contextualised observations not just isolated facts and figures. In this Insight leader guide, we introduce the 'MADE in Insight' model which can help Insight teams to take a more joined-up approach to generating new insights.

Access our creating joined-up insights guide using the link in the section below

(If you can't see any links, you will need to log into your IMA account first)

Click here to: return to the Insight generation menu, or the main members' library