Does your Insight team make up the numbers?
Of course not! We're all professionals aren't we?
But the reality is that corporate Insight teams have to balance our natural desire for perfect data with our stakeholders' requirement to take speedy decisions. This means that we have to:
- Distinguish precision from accuracy, and appreciate that accuracy is more important
- Become expert in 'back of the envelope' calculations
- Learn how to deal with big numbers
- Practice mental maths and find easy shortcuts
These skills are essential if we want to make our Insight teams more effective.
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