How to nail the business issue - guide

Insight projects are most likely to go wrong at the very start

Too often our Insight teams take requests for research or analysis and begin new projects without properly identifying the real issue that our business needs to solve. In this Insight leader guide we take you through the IMA's three-step RED process (Reflect, Engage, Diagnose) designed to ensure that Insight teams nail the underlying issue with much greater consistency.

Access our nail the business issue guide using the link in the section below

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Click here to: return to the Insight generation menu, or the main members' library