Research agencies can create significant value for Insight teams
Howver supplier management is not a skill that Insight professionals are usually trained on, and as a result, managing agencies can sometimes feel like a full-time job. This Insight leader guide offers advice on dealing with these challenges and provides a suggested framework for effectively managing research agencies, as discussed at the IMA's February 2022 Insight forums.
Access our managing agencies guide & summary using the links in the section below
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