Research agencies can create significant value for Insight teams
Howver supplier management is not a skill that Insight professionals are usually trained on, and as a result, managing agencies can sometimes feel like a full-time job. This Insight leader guide offers advice on dealing with these challenges and provides a suggested framework for effectively managing research agencies, as discussed at the IMA's February 2022 Insight forums.
Access our managing agencies guide & summary using the links in the section below
(If you can't see any links, you will need to log into your IMA account first)
Click here to: return to the Insight generation topic menu, or the main members' library