When should we do DIY research? - guide

Should our Insight team do more DIY research?

Traditionally most Insight teams have outsourced the collection and interpretation of survey data to market research agencies. However, we've seen a growing trend for organisations to bring more of their research in-house. In this guide we highlight the advantages and disadvantages of doing DIY market research, as discussed at the February 2022 Insight online forum.

Access our DIY research guide using the link in the section below

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