When should we do DIY research? - guide

Should our Insight team do more DIY research?

Traditionally most Insight teams have outsourced the collection and interpretation of survey data to market research agencies. However, we've seen a growing trend for organisations to bring more of their research in-house. In this guide we highlight the advantages and disadvantages of doing DIY market research, as discussed at the February 2022 Insight online forum.

Access our DIY research guide & summary using the link in the section below

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