Fresh thinking on segmentation - guide

An endless source of fascination and debate

Following the Covid-19 pandemic, Insight has been more in the spotlight than ever with many organisations developing a much greater appetite for customer centricity. For this reason segmentation once again seems to be 'having a moment'. This Insight leader guide summarises our key learnings on the topic of segmentation from the IMA's March 2022 Insight forums.

Access our segmentation guide using the link in the section below

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