An endless source of fascination and debate
Following the Covid-19 pandemic, Insight has been more in the spotlight than ever with many organisations developing a much greater appetite for customer centricity. For this reason segmentation once again seems to be 'having a moment'. This Insight leader guide summarises our key learnings on the topic of segmentation from the IMA's March 2022 Insight forums.
Access our segmentation guide using the link in the section below
(If you can't see any links, you will need to log into your IMA account first)
Click here to: return to the Insight generation menu, or the online library homepage