
Creating a customer connection
In this guide, from the February 2024 Insight forum, we discuss the importance of customer instinct to an organisation, and highlight how Insight teams can play a key role in helping to bring colleagues closer to the customer through a programme of activities. In addition to helping shape business culture, this can also help to raise an Insight team's profile.
Access our Developing a customer instinct guide using the link in the section below
(If you can't see any links, you will need to log into your IMA account first)
Click here to: return to the Insight generation menu, or the online library homepage