How to lead an Insight team

A balanced approach

Leading an Insight team within a large organisation has a lot in common with running a small business.

The team needs to thrive and survive in the context of organisational change and  reorganisation, just as a business must compete in an external marketplace. 

Additionally, many Insight leaders have been offered the opportunity to lead an Insight team because they have previously proved themselves adept at the technical aspects of a market researcher or analyst role. This technical experience can be enormously valuable for Insight leaders, but leaders who continue to act as technicians will have a very limited approach to an Insight leadership role. 

Just like a small business owner, an Insight leader needs to balance the technical aspects of their role with the managerial aspects and the entrepreneurial aspects. In this guide, we examine what each of these aspects involves and present a tool which can help Insight leaders to ensure that they give each the attention it deserves.

If your organisation has a corporate membership with the IMA, and you have an online account to access member content, then you can read the guide now by clicking on the link below. Please remember that you will need to log in before you can access member content.

If you're not sure whether your employer is a member, or if you would like to arrange to have online access, please contact us and we will be able to help you.

Other guides in the series

Insight leader guides: people