
Shaping Insight roles of the future
In this guide from the November 2025 Insight forums, we discuss the journey all Insight professionals will need to go on to survive and thrive in this ever-changing environment. We introduce a pyramid which highlights the activity, toolkit and roles needed to become successful Insight activists, and we provide tips for forming opinions and becoming opinion formers.
Access our From researchers and analysts to activists guide using the link in the section below
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