When should we do DIY research? - summary

Should our Insight team do more DIY research?

Traditionally most Insight teams have outsourced the collection and interpretation of survey data to market research agencies. However, we have seen a growing trend for organisations to bring more of their research in-house. In this one-page summary, we highlight the advantages and disadvantages of doing DIY market research, from the February 2022 Insight online forum.

Access our DIY research summary using the link in the section below

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