Insight commerciality

If your organisation would like to transform its Insight function, the IMA can provide advice and consultancy to any Insight leader who would like to improve the commerciality of their organaisation's insight. We can provide guidance on how to:

  • Develop a solid commercial foundation for all your Insight activity
  • Prioritise Insight activity according to value
  • Spot opportunities for your company to increase profit
  • Calculate the return on investment for Insight activity

If your organisation could benefit, please contact us for further details.