Insight knowledge

If your organisation would like to transform its Insight function, the IMA can provide advice and consultancy to any Insight leader on how to develop big picture customer and market knowledge. We can provide guidance on:

  • The importance of crystallising and recording new insights
  • Ongoing curation and cultivation of big picture insight
  • Developing a knowledge culture within your Insight team
  • The systems necessary to support all these activities

If your organisation could benefit, please contact us for further details.