Insight strategy

If your organisation would like to transform its Insight function, the IMA can provide advice and consultancy to any Insight leader who would like to develop an Insight strategy for their organisation. We believe that it is usually best for the Insight leader themselves to write the strategy to increase the organisation's buy in, but we can provide guidance on how to:

  • Analyse your organisation's situation and define an appropriate vision for Insight
  • Develop and adopt a new Insight team mission
  • Consider the options for Insight scope, scale, activity and outputs
  • Execute and embed a successful Insight strategy within your organisation over a period of time

If your organisation could benefit, please contact us for further details.