How to approach Insight investigations

Does your Insight team act like Columbus? Or Columbo?

Once we have nailed the real business issue to be investigated, how should corporate Insight professionals approach the investgation itself?

This Insight leader guide will explore the key 4 stages.

If your organisation has a corporate membership with the IMA, and you have an online account to access member content, you can now read the guide by clicking on the link below. Please remember that you will need to log in before you can access member content.

If you're not sure whether your employer is a member, or if you would like to arrange to have online access, please contact us and we will be able to help you.

Are you interested in other Insight leader guides?

To access other guides about Insight generation, please click here

To return to the members' library, please click here